PR as a Company’s Social Conscience

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I spoke on the shape of communications in 2021 at a Silicon Valley IABC event last month. The post PR as a Company’s Social Conscience appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Why CEOs Should Invest in PR Attribution and PR Measurement


In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. The three most important drivers are social listening, digital storytelling and real time marketing.

What communicators can learn from Kate Spade’s digital strategy

Media Bullseye

According to an eMarketer study published in September of last year, print advertising is expected to decline five percent from 2016 to 2021, while digital ad spending will increase more than 10 percent over that same period of time. How many brand accounts do you follow on social media?

5 new ways to tell your brand story

PR Daily

By 2021, video is expected to account for an astonishing 80 percent of consumer internet traffic; every second almost 17,000 hours of video content will cross the network. RELATED: Weave storytelling into every corporate communication, and craft copy that captures your brand voice.].

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4 ways e-commerce marketers can make a splash

PR Daily

billion in 2021. The more your content focuses on information and storytelling that is valuable to consumers, the better. Shopping online is the new black. Statistica reported. that e-commerce sales totaled roughly $2.3 billion last year and is on course to reach more than $3.5

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Buzzfeed and Verizon Media announce staff cuts

PR Daily

The division has come under pressure recently, as Verizon and CEO Hans Vestberg seek to save $10 billion in cash by 2021. Journalists are great storytellers.

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