Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. But we should also be thankful for technology that connects us to breaking news. In 2021 we added several new team members who have brought extra dimensions and new perspectives on media relations and teamwork.

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Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

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Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. million, up 9% from 2021 and 15% growth YoY on a constant currency basis.” million in 2021.

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wiredPRworks

MAY 23, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Her podcast, Growing Social Now, launched in 2021. The post How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022 appeared first on wiredPRworks. OVER TO YOU.

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Stephen Waddington

JANUARY 11, 2021

I caught up with Lisa in Newcastle to talk about Unwritten, Fabric and plans for 2021. There is no doubt, COVID has been hugely disruptive to marketing services, in some areas more than others, but we’ve seen changes right across the board and that fluctuation is likely to continue throughout the early part of 2021 I’d imagine.

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Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts. Unfortunately, says Steven E.

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Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

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Solo PR Pro

DECEMBER 12, 2023

The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. This is a great way to master how to use the tool in your work and become even more efficient. AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity.

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wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Her podcast, Growing Social Now, launched in 2021. Connect with David Meerman Scott.

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Doctor Spin

MAY 21, 2021

Apple took on a stupid majority (“no-one cares about the aesthetics of technology”)—and the list goes on. See also How to write a PR pitch. Make a list of questions and dare to be creative and pointy. As a bonus, smart minority fans will be disproportionately more engaged and supportive due to the conversion theory.

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PR 20/20

APRIL 1, 2021

Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. To the three great technological revolutions–the agricultural, the industrial, and the computational–we will add a fourth: the AI revolution.” — Sam Altman, CEO, OpenAI. That’s the challenge AI presents.

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wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. The Rainmaking Podcast” shows how to get more business, better business, and all the business from clients. Her podcast, Growing Social Now, launched in 2021.

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Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Get creative!

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wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! With an emphasis on using social media to help tell a more impactful story, her strategies lean towards pivoting as technologies shift to encourage fresh and engaging content.

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PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion.

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wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” His fifth book, “ How to Get Unstuck: 25 Ways to Get Your Business Growing Again ” focuses on how to get small business owners making more profits in their company.

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Bianchi Biz Blog

FEBRUARY 2, 2023

The results can be inaccurate, outdated or incomplete if the work is done using an old data set ( currently ChatGPT’s data set ends in 2021, so responses may not include more recent information ). The model may be able to generate text quickly and easily, but it lacks the creativity and intuition that human writers possess.

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Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025.

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Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

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Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. Understanding how the information will be disseminated is crucial when planning your crisis PR strategy.

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Maxim Behar

NOVEMBER 23, 2020

And this will not be because advertising agencies are bad, or colleagues there are not creative. On the contrary - now the market is narrower and if you have a product, you have to be much more aggressive and active in advertising, to be more innovative, more creative, more flexible. How will the communication market develop in 2021?

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NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. How are you approaching that? Building a framework for reputation management: Christopher Rivera @ Samsung. Watch webinar. Read transcript.

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NewsWhip

MARCH 31, 2021

MARCH 26, 2021. So can you tell us a bit about how communicators should think about that journey? I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Watch webinar.

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Konnect Agency

FEBRUARY 16, 2021

While most people are eager to get back to in-person trade shows and networking events in the future, signs have indicated that things might not return to normal so quickly, leaving brand marketers unsure of whether or not to embrace this new virtual show format for 2021. How To Bolster Your Presence If You Do Choose To Exhibit.

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Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. My own predictions are listed at the very bottom.

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wiredPRworks

OCTOBER 9, 2021

How long has it been since you unplugged – completely? Ever wondered how to do a digital detox? Gratitude, nature, creativity, and music do the trick. Read: 10 ways to Vacation from Social Media and Technology. How about you? How to Do a Digital Detox: Unplug from Social Media and Do a Deep Cleansing.

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How To Social Media LinkedIn Instagram 98

Ethical Voices

JUNE 6, 2022

We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges. When doing the evaluations, think about the results as well as think about the process about how to get results finished.

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Buzzstream

DECEMBER 17, 2020

It’s also super-helpful for discovering how to tailor your subject lines by mirroring their headline styles. For example, when I worked on an Artificial Intelligence campaign, I wasn’t seeing much success when I sent my releases out to technology and computing editors. Then click on ‘Create a Research List’.

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Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Source: The State of PR Technology 2023 Report by Prowly. Large language deals.

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Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . billion in 2021. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. 66% said conferences (including virtual). to approximately $5.5

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Doctor Spin

DECEMBER 7, 2023

Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. 2021, January 27). 8 Silfwer, J. 2018, December 27).

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NewsWhip

JULY 29, 2021

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. The creative elements that you mentioned, and that’s our world. But fortunately, there’s a lot of tools out there and technology vendors that are doing surveys at scale for across different brands. Does how you present the information make a big difference as well?

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Doctor Spin

JANUARY 5, 2021

Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan. “It “You can’t use up creativity. “The underlying principles of strategy are enduring, regardless of technology or the pace of change.”

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Landis PR

DECEMBER 4, 2023

billion in 2021. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. The key to this mindset shift is learning how to partner with generative AI tools where appropriate—without actually relying on them.

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Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

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NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. You’re advising industry on how to stay relevant, how to ensure that relevance stays and that attention stays. So, I really doff my cap at this really creative use. My second would be technology. We need to make technology work harder for every patient everywhere.

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