ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

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How To Interviews Measurement Storytelling 257

Deirdre Breakenridge

JANUARY 20, 2015

Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creative Guest Post PR 2.0

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ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality!

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

AUGUST 21, 2023

By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. Create videos that demonstrate how to style different jewelry pieces or provide insights into the creation process.

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Industry How To Fashion Creativity 78

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Be creative and keep an open mind.

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How To Media Pitching Creativity 279

Contently - Strategy

MARCH 3, 2020

And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. An adjusted workflow that builds in multiple compliance checks might look something like this: How to get compliance right. Marketers have started to figure out how to build better relationships with compliance teams.

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Creativity Marketing Insurance Insurance 75

Stern + Associates

JULY 13, 2023

A founding partner at Greyspace , a foresight consultancy, Oguntala’s interdisciplinary work fuses technology, design, future thinking and anthropology to offer organizations a holistic way of viewing the creative process.

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How To Technology Creativity Strategy 62

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Vice President, Marketing Technology. Christopher S.

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Creativity Product Launch Examples Energy 96

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. You might also be interested in: How to Maximize Your Exhibit Success at CES. 5-8, 2022, with Media Days Jan. Author: Jaclyn Bussert.

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Technology Automotive Trade Shows Hotels 86

ReimaginePR

JULY 25, 2016

Although these numbers are astounding—especially if you’re looking at them like leads—you may be unsure of how to navigate this foreign digital territory. So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. But,you can. Everyone is learning and adapting.

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OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. Let’s take a look at the actual pitch that placed: .

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Pitching Company How To Study 81

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.

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Technology Crisis Communications Pitching Software 60

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Vice President, Marketing Technology. Christopher S.

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Creativity Product Launch Examples Energy 76

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

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Employee Policies Creativity Company 130

PRSay

MAY 11, 2020

Sometimes, when creativity struck, or I had a lingering question from an earlier client meeting, I would forgo email and instead stand up and walk over to someone’s desk. She leads PR campaigns for enterprise technology companies in a wide variety of industries from food to robotics and more. Make time to connect with coworkers.

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How To Transportation Enterprise Meeting 164

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

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The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI? AI will not take your job -.

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Social Media Measurement Tools Data 130

5W PR

DECEMBER 4, 2018

The indisputable dominance of technology and the radical transformation it’s had on the way we live, work, socialize and relax appears to be at an all-time high. Nikki Parker, Vice President of Technology, Corporate, and Crisis, knows this all too well. For a growing number of industries, it’s not a matter of if — it’s when.

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How To Technology Pitching Agency 74

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

And to tell memorable stories, we need to understand how to make emotional connections with the audience, and to present a story that holds their attention. PR professionals can use ChatGPT to gain a competitive edge, but it’s important to understand the limitations to the technology.

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Construction Storytelling Tools B2B 182

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today.

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Technology Ethics Tools Creativity 96

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Bottom line?

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How To Fashion Banking Industry 104

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. But the AI technology is not just about automation. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

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Technology Crisis Management Social Media Training 146

Doctor Spin

NOVEMBER 17, 2023

Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. This can reveal hidden obstacles and alternative solutions.

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Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. The post How to Create a Content Contributor Guide appeared first on Cision. Guidelines for Submitting. Interviews. Media Tips.

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How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

MAY 30, 2023

Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials. Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery.

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How To Ethics Education Creativity 40

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. This was not new technology and the name was virtually unknown in the States. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories.

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Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

MAY 11, 2022

As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. . Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year. Advertising Week.

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Barokas

APRIL 16, 2019

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. There are countless technology companies that have grown slowly, or not reached the billion-dollar mark, but will still stick around for the long haul. They dream big – and aim high. Everyone wants to be a unicorn.

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How To Crisis Internal International 102

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. Adaptability and flexibility It’s all about change.

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Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JULY 18, 2023

But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus. The company can promote how to mark the holiday in a more sustainable way, considering low-wattage string lights, for example. Otherwise, they risk excluding a subsection of their target audience.

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Examples Consumer Software Analysis 293

Stern + Associates

AUGUST 16, 2023

Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. In this episode: We revisit our conversation with technology analyst, investor and author of “The Exponential Age”, Azeem Azhar.

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Meeting Ethics Energy Technology 102

Contently - Strategy

JULY 12, 2021

Invite compliance into the creative process. The content review process improves when you’re proactive (and have technology that can help streamline production.) The post How to Speed Up Your Content Review Process & Master Marketing Compliance appeared first on Contently.

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Financial Banking How To Marketing 109

Solo PR Pro

APRIL 21, 2020

The 3 most significant challenges were: Technology and Platform. The first hurdle in recreating a live event online is HOW. How do you make this happen, with multiple stakeholders in various locations? Our live event was an annual fundraiser so we had to figure out how to get the word out and get people to tune-in and donate?

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How To Video Tools Mobile 71

Flack's Revenge

MARCH 12, 2019

I am often asked by clients how to build trade show buzz and booth traffic. Small Players Get Creative. The post How to Stand out at a Noisy Trade Show (MWC Field Guide) appeared first on. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients. A few tactics stood out.

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Trade Shows How To Enterprise Video 136

Cision

SEPTEMBER 24, 2015

Mobile Technology. Being technology savvy helps to reassure millennials concerned about safety, since they indicate they would text or email with friends and family to confirm their safety and provide status updates. Images: Moyan Brenn , faungg’s photos ( Creative Commons ). As might be expected, marketing to U.S.

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Travel Hotels Mobile How To 120

Cision

JULY 31, 2015

Technology crises like an unresponsive website during an online giving day are not out of the question. View the white paper “How to Plan and Manage Crisis Communications in a Social World.”. Guerrero ( Creative Commons ). Once the plan has been updated, share it. Make it available to key personnel. Images: Felix E.

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Crisis Crisis Communications Brand Branding 120

Deirdre Breakenridge

MARCH 8, 2017

Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. An ardent entrepreneur, Sandra Fathi has spent the last 20 years helping technology, healthcare, and professional services companies achieve their goals.

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