Solo PR Pro

MAY 21, 2019

The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. You have to teach your teams how to fail. Be careful about how we react when someone has made a mistake. How can we show up as inclusive leaders?

Leadership 55

Leadership Employee Airlines Construction 55

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming.

Conference 81

Conference Internal International Creativity 81

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Today, we’re excited to share that on October 26, 2019, we premiered Pioneers in Skirts in Los Angeles, CA! We were in a Catch-22 and needed help. What’s Next? Go Pioneers!

Film 252

Film Marketing Nonprofit Education 252

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

DECEMBER 3, 2019

In October 2019, we launched the world’s first poo powered pub, the first-ever public space to be powered by anaerobic digestion, a microbiological process that breaks down sewage waste and creates biogas which can be converted into energy. The Number Two Tavern was a rip-roaring success, with both punters and media alike.

Local 62

Local Creativity Video Energy 62

PRSay

MAY 21, 2019

For the May issue, in honor of graduation season, we asked: What’s your advice for the PR/communications class of 2019? Write with creativity and clarity. There are many jobs you’re qualified for — you just need to know how to take what you’ve learned and understand how to apply it to other areas too. — Steve Radick.

Writing 153

Writing Meeting Conference Local 153

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. New interns will have to learn everything from the confusing marketing lexicon to email marketing and ROI (that’s return on investment). How to Use MailChimp | MailChimp.

Content Marketing 111

Content Marketing Marketing SEO Video 111

wiredPRworks

FEBRUARY 11, 2019

I will teach you how to craft your brand’s legacy story. Everyone will learn how to go from being plain and forgettable to being fabulous and formidable. About Barbara Rozgonyi, Creative Visionary. By the end of the program, you’ll have an outline and a narrative to share with your team. Be in the room where it happens.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. Next, with a firm grasp on current performance, the team developed a Creative Brief. The template we selected ( Jumbo ) aligned with our design concept and needs for differing types of internal pages.

Web 60

Web Internal International Storytelling 60

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Other tools like In/Spree use AI to inform brands on how to optimize their content and distribute it through influencers. His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019. Will people (e.g. AI will help save face.

Analytics 65

Analytics Data Pinterest System 65

PR 20/20

DECEMBER 6, 2018

The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other (e.g. internal marketing team, executive team, chamber of commerce, trade organizations, non-profit boards). Our free webinar is available on-demand, “ How to Hold a Marketing Growth Hackathon.”.

Marketing 55

Marketing Resources eBook Construction 55

Maxim Behar

JANUARY 3, 2021

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. How many books have you written so far?

Local 52

Local Writing Social Media Interviews 52

Contently - Strategy

SEPTEMBER 10, 2020

.” It was like, “Let’s figure out how to have quality people on the podcast to tell great stories. ” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. Internally, our number one customer is our sales team and the account management team.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Some communicators on Prezly even use this for internal communications. I had a bit of difficulty understanding how to organize my contacts at first, but I eventually got used to the system.”.

Pitching 64

Pitching Analytics Enterprise System 64

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Internal communications and events. Gallen (Source: Microsoft , 2019).

Marketing 52

Marketing Storytelling Technology Community 52

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. . ~ David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. How can they do that? ” Scott Kaminski | Häfele America Co.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” We have to know how to translate what we have done and move away from chronological list.

Corporate 274

Corporate Leadership Advertising Advertising 274

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. What are the goals of my internal stakeholders? Start by solving a problem.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Communications Conversations

OCTOBER 25, 2018

I’ve noticed a lot more questions from peers on how to add tracking efforts, so it appears that more brands are jumping in. Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. How will you create thumb-stopping social in 2019?

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

APRIL 13, 2019

For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. CEOs and business leaders, particularly those without marketing experience, have as much of an obligation to maintain a basic working knowledge of modern marketing, as marketing has to learn how to use data and analytics.

Study 116

Study Survey Infographics B2B 116

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. They pick up on brand messaging faster if they can see internal discussions.

Company 111

Company Pitching System Interviews 111

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That’s up from 17 interactions in 2019. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021 .

B2B 118

B2B Marketing Survey Software 118

Stephen Waddington

MARCH 15, 2021

Ilonka Waterdrinker - How can you hold colleagues accountable when they are in a position of power, such as the managing director? Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions. You might want to mention it to your line manager if you post internally.

Google 119

Google Data Government Social Media 119

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. million for their content marketing budgets in 2019, per Contently research. [If Data for this report was compiled in November 2019. Get creative with compliance. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Maxim Behar

MAY 12, 2021

CEO Maxim Behar shared in an interview for the global business magazin Mirror Review about his long successful career and professional achievements in the PR industry, the importance of having strong leadership skills and how to implement them in overcoming the unexpected changes the COVID-19 pandemic brought to the global business landscape.

Leadership 52

Leadership Groups Journalism Hotels 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

NOVEMBER 29, 2018

Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. For example: How InsideSales.com Uses Artificial Intelligence to Boost Customer Revenue by 30%.

Marketing 47

Marketing Technology Training Privacy 47

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. And there are risks arising from international law, too. The most creative photo.

Creativity 71

Creativity Video Interviews Blogging 71

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PRSay

OCTOBER 17, 2019

Where previous generations dreamed of being astronauts or professional athletes, nearly 30 percent of respondents to a 2019 LEGO survey of more than 3,000 children in the U.S., Learn how to communicate using the latest social media platforms. Connect with video stories. Offer transparency. He blogs at www.stephendupont.co.

Groups 138

Groups Mobile Real Estate Skype 138