Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. The post How to Create a Content Contributor Guide appeared first on Cision. Guidelines for Submitting. Interviews. Media Tips. Also, list the topics you cover.

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

DECEMBER 13, 2018

So here’s your official nudge to put this into place for 2019 success. Your Two-Step Process to 2019 Success. When you are calm, composed, and confidently thinking from a mindset of “how do we serve?” How to do this? A truly unique and creative strategy calls for more than composure and confidence.

Strategy 70

Strategy Energy System Small Business 70

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Voice Search / AI.

Trends 45

Trends Google Crisis Management Data 45

Waxing UnLyrical

MAY 13, 2019

In this post, I’ll be sharing tips on how to win customer attention for keeps. Let us know how this has worked for you. Image via Pixabay , Creative Commons CC0. The post 5 Simple Ways Small Businesses Can Ace Social Listening in 2019 appeared first on Shonali Burke Consulting. They go straight from deaf to dead.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Knowing your key audiences, their pain and passion points, what they need and how you can add value is essential for your strategic campaign planning.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Solo PR Pro

MAY 21, 2019

The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. You have to teach your teams how to fail. Be careful about how we react when someone has made a mistake. How can we show up as inclusive leaders?

Leadership 55

Leadership Employee Airlines Construction 55

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Stephen Waddington

MAY 19, 2020

You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? The challenge for most leaders is to learn how to be more like Mr. Spock by promoting frank debate on the problems the team needs to solve in a hyperrational, non-biased way that defuses interpersonal conflict.”

Interviews 95

Interviews Employee Strategy Leadership 95

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. We have recently celebrated our ninth birthday.

B2C 100

B2C B2B Agency Training 100

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. At the PRSA 2019 International Conference , Oct.

Storytelling 136

Storytelling Video Strategy Analytics 136

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. How To Leverage Influencers For PR Given its contributions to the marketing and PR landscapes, it’s no surprise that the global market influencer marketing value has more than tripled since 2019.

Social Media 63

Social Media Video Viral Brand 63

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How to Avoid a PR Crisis. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

APRIL 2, 2019

Chris Hawkey (@Chris_Hawkey) March 31, 2019. Chris Hawkey (@Chris_Hawkey) April 1, 2019. They also included a couple “how to win at Fantasy Football” books–a clear, good-natured jab at Hawkey and the reason he had the ride the bus in the first place! Power Trip KFAN (@PowerTripKFAN) April 1, 2019.

Case Study 140

Case Study Study Marketing Radio 140

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

DECEMBER 3, 2019

In October 2019, we launched the world’s first poo powered pub, the first-ever public space to be powered by anaerobic digestion, a microbiological process that breaks down sewage waste and creates biogas which can be converted into energy. The Number Two Tavern was a rip-roaring success, with both punters and media alike.

Local 62

Local Creativity Video Energy 62

PRSay

SEPTEMBER 13, 2018

However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. I’ll explore how this works and lead an abbreviated brainstorming session at ICON. In addition, I will provide tips on how to better qualify your opportunities in the first place. Winning new business.

Conference 81

Conference Internal International Creativity 81

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Today, we’re excited to share that on October 26, 2019, we premiered Pioneers in Skirts in Los Angeles, CA! We were in a Catch-22 and needed help. What’s Next?

Film 252

Film Marketing Nonprofit Education 252

PRSay

MAY 21, 2019

For the May issue, in honor of graduation season, we asked: What’s your advice for the PR/communications class of 2019? Write with creativity and clarity. There are many jobs you’re qualified for — you just need to know how to take what you’ve learned and understand how to apply it to other areas too. — Steve Radick.

Writing 153

Writing Meeting Conference Local 153

wiredPRworks

FEBRUARY 11, 2019

I will teach you how to craft your brand’s legacy story. Everyone will learn how to go from being plain and forgettable to being fabulous and formidable. About Barbara Rozgonyi, Creative Visionary. By the end of the program, you’ll have an outline and a narrative to share with your team. Be in the room where it happens.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Mark My Words

MAY 7, 2019

From Diana Dors to Liz Hurley publicists knew how to grab the zeitgeist. Fashion has always had an opinion and leaned its voice to political issues and in 2019 it is reaching fever pitch about gender. This brings opportunity to those creative enough to use it and a means to spread a point of view.

Fashion 60

Fashion Publicity Survey Creativity 60

PRSay

OCTOBER 11, 2019

But when clients say they want greater brand awareness, they may have other questions in mind — such as how to prepare a market to launch a new product, revive sales of a mature brand or increase donations and volunteer efforts. Sell it in. In addition to celebrating what worked, some clients may want to understand what didn’t work and why.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

Doctor Spin

FEBRUARY 22, 2024

Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. But within public relations, we understand how to engage in two-way communication.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. This feature could come in handy for a customer service representative explaining how to use a new product feature.

Consumer 120

Consumer Video Customer Service Twitter 120

Prohibition

AUGUST 15, 2022

Molly-Mae Hague rose to fame after her appearance on ITV’s popular dating show Love Island in the summer of 2019. ” Generally speaking, we’re big fans of the brand and their creative campaigns – however this is a PR disaster we’re pretty sure will leave its mark. How to Prepare a PR Crisis Plan.

Crisis 62

Crisis Viral Government Crisis Communications 62

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Your 2019 marketing strategy may be built around long-term goals, but you don't have delay kicking off tactics like video. Square Format.

Video 78

Video Trends Strategy Marketing 78

Doctor Spin

DECEMBER 26, 2023

Mental Models: How To Think Better—Faster. Mental Models: How To Think Better—Faster. I credit this progress with something I call “clean thinking”—the unsentimental application of Occham’s razor onto the chaos of human existence. 3 Silfwer, J. 2023, November 17). Doctor Spin | The PR Blog. link] Better English. 2 Silfwer, J.

Leadership 52

Leadership Blogging Course Resources 52

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. Fast forward two years later, we finally did it for 2019. How cool is that?! Why was the Educators Summit created?

Education 64

Education Creativity Pinterest Facebook 64

PR 20/20

DECEMBER 6, 2018

The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other (e.g. Our free webinar is available on-demand, “ How to Hold a Marketing Growth Hackathon.”. It’s 2019 Marketing Planning Season. Supplement your 2019 planning with a Marketing Growth Hackathon.

Marketing 55

Marketing Resources eBook Construction 55

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search?

Video 120

Video Trends YouTube Television 120

PR in High Definition

OCTOBER 23, 2019

Many organisations are discussing how to be better workplaces, serve their customers more effectively and are carefully examining what they stand for. Time to Get Creative. Admitting defeat is creativity failure. Sometimes creative suggestions might seem crazy, but then it’s important to remember that sometimes crazy can work.

Airlines 48

Airlines Local Wikipedia Travel 48

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Here are a few comments stemming from validated reviews given this year: April 8, 2019 : “It is so much easier to pitch my stories from this program – and therefore I get responses and feedback more quickly What do you dislike?

Pitching 63

Pitching Analytics Enterprise System 63