Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing.

Strategy 251

Strategy Case Study Instagram Print 251

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. So, which sectors do we think will rise to red-hot levels of heated fame in 2017?

Technology 48

Technology Automotive Retail Banking 48

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 100

Case Study B2B Study Marketing 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

Cision

JUNE 8, 2017

Cision’s 2017 State of the Media Report revealed that more than half of journalists and influencers are driven to pursue a story because a PR professional has displayed knowledge of their past work, interests and beats. Within every great PR and marketing campaign lies a solid media list. broadcast, online, print, etc.).

Pitching 225

Pitching Print Conference Local 225

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Analysis: B2B marketing must develop its market. 51% say finding leads that convert.

B2B 64

B2B Report Marketing Survey 64

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges.

Marketing 87

Marketing Resources Technology Internal 87

Mora Communications

DECEMBER 15, 2017

PR is perhaps the most misunderstood form of marketing. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it. That empowers them with a trust value that a commercial or print ad neither can nor will deliver.

Marketing 40

Marketing Radio Newspapers Print 40

Shift Communications

JUNE 8, 2018

off a t-shirt featuring a map of Canada back in 2017 , I was left baffled. Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”.

Print 83

Print Fashion Writing Google 83

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. In its announcement, nine.com.au

Media 76

Media Journalism Radio Print 76

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Reputation management – more 24/7 than ever.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

APRIL 4, 2017

Our latest release incorporated a large amount of feedback from our customers but I’m also pleased to see that it relates to many of the key findings in Cision’s 2017 State of the Media Report. Vanessa Childs is SVP of Product Marketing at Cision. Easily execute a multichannel campaign.

Communications 120

Communications Pinterest Print YouTube 120

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Today, she shares her knowledge on the influencer marketing landscape on Twitter.

Twitter 77

Twitter Radio Social Media Print 77

Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. Brands are not married to the idea of TV advertising, print media, billboards, etc. I’ll get to that. But first, let’s bust some myths. They go where they find results.

Social Media 120

Social Media Media Measurement Advertising 120

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. Founded in 2002, Critical Mention is headquartered in New York City. Media Contact.

Television 60

Television Enterprise Media Analytics 60

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

APRIL 1, 2017

But marketing is anything but stagnant. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. When marketers pile into digital, maybe print is worth a second look. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. 2017 | Top PR Firm Los Angeles Blog.

Television 40

Television Print Radio Newspapers 40

Shift Communications

DECEMBER 15, 2016

After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Online, print, broadcast – it all still matters. Annie Perkins. Vice President.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Europe makes up a fifth of the market.

Report 81

Report YouTube Privacy Web 81

Mora Communications

JANUARY 3, 2018

As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. Take some time reflect this January and consider your campaign(s). Cost-wise PR is the most effective and powerful form of marketing. You want to offer them more than a talking head.

How To 40

How To Newspapers Print Interviews 40

Mora Communications

NOVEMBER 21, 2017

Once that’s defined, it’s important to identify your market or markets. You can develop the best product or service available, but if you target the wrong market, you’re going to miss the mark. . Without an emotional component, your brand won’t effectively connect with your market.

Brand 40

Brand Branding Wikipedia Print 40

Mora Communications

OCTOBER 26, 2017

There are a number of target markets within the field, which offers a number of different story and pitch ideas. For those in the field who know how to use it, PR can be your most effective marketing tool. If this is your field, start by defining your image, your brand and your target market. Print coverage is still crucial.

Newspapers 40

Newspapers Print Storytelling Industry 40

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). That may be changing. Photo credit: Unsplash.

Technology 67

Technology Advertising Advertising Community 67

Beyond PR

JUNE 29, 2016

There is one commonality in business, regardless of your industry or market. shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. And in 2017, that figure will grow 24.0% You can’t force trust, though.

Media 75

Media B2C B2B Nonprofit 75

Sword and the Script

APRIL 22, 2017

In that context, words really do matter – and that’s the theme for this week’s Unscripted Marketing links [UML]. Bad writing is a “fundamental inefficiency” that costs businesses “$400 billion every year.” His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it.

Writing 62

Writing B2B Analytics Reputation 62

Maxim Behar

JANUARY 3, 2021

Until now I have written 5 books and the 6th one I hope will be on the market in February 2021 as it is almost ready. It could be the first-ever book in the world first published on Social media and then printed. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc.

Local 52

Local Writing Social Media Interviews 52

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. Their market dominance has led to media becoming weaponised. The Reuters report is based on a survey of more than 74,000 people in 37 markets. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. It’s downright scary that a majority of senior executives do not know whether there was any real-world behavior created by content marketing and earned media. How many people saw our news?” A Fundamental Flaw. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Beyond PR

APRIL 4, 2017

Our latest release incorporated a large amount of feedback from our customers but I’m also pleased to see that it relates to many of the key findings in Cision’s 2017 State of the Media Report. Vanessa Childs is SVP of Product Marketing at Cision. Easily execute a multichannel campaign.

Communications 57

Communications Pinterest Print YouTube 57

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. The ability to listen across these mediums in tandem with coverage across online, print and broadcast creates a holistic approach to truly understand the context behind social media mentions and how they resonate with audiences.

Social Media 40

Social Media How To Case Study Media 40

Cision

APRIL 21, 2017

After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season. ” All public companies other than foreign private issuers must file an Annual Report on Form 10-K following the end of each fiscal year.

Financial 120

Financial Handbook Analysis Internal 120

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence.

Technology 12

Technology Software Company Marketing 12