Shift Communications

JUNE 8, 2018

off a t-shirt featuring a map of Canada back in 2017 , I was left baffled. Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”.

Print 83

Print Fashion Writing Google 83

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Today, she shares her knowledge on the influencer marketing landscape on Twitter.

Twitter 77

Twitter Radio Social Media Print 77

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

APRIL 1, 2017

But marketing is anything but stagnant. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. When marketers pile into digital, maybe print is worth a second look. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 67

Technology Advertising Advertising Community 67

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. It’s downright scary that a majority of senior executives do not know whether there was any real-world behavior created by content marketing and earned media. How many people saw our news?” A Fundamental Flaw.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

APRIL 22, 2017

In that context, words really do matter – and that’s the theme for this week’s Unscripted Marketing links [UML]. Bad writing is a “fundamental inefficiency” that costs businesses “$400 billion every year.” His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it.

Writing 62

Writing B2B Analytics Reputation 62

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

OCTOBER 1, 2018

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. I think we’d all encounter a gap.

Marketing 111

Marketing Google Newspapers Print 111

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. And in 2017, Unilever bought it for $1 billion. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling.

Leadership 111

Leadership Brand Branding How To 111

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. 46 Marketing Tools to Consider For 2017 ”. How to optimize video for search?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

OCTOBER 22, 2016

It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR.

Web 60

Web Google Mobile B2B 60