2017 PR Horror Stories And Lessons Learned
ImPRessions - Crenshaw Communications
OCTOBER 27, 2017
Maybe a pitch contains bad info, or a story is printed with a key fact wrong. If caught in a lie to a journalist, particularly about numbers – market share, sales, downloads, or dates – the story will never see the light of day, or a nasty piece may result. But beware the negative consequences.
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