Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Analysis: B2B marketing must develop its market. 51% say finding leads that convert.

B2B 64

B2B Report Marketing Survey 64

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. Download This Show. In its announcement, nine.com.au

Media 76

Media Journalism Radio Print 76

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. It’s easy to point to generational divides in technology. Brands are not married to the idea of TV advertising, print media, billboards, etc. I’ll get to that. Time is ticking.

Social Media 120

Social Media Media Measurement Advertising 120

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). That may be changing. And who can blame them?

Technology 66

Technology Advertising Advertising Community 66

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Today, she shares her knowledge on the influencer marketing landscape on Twitter.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Shift Communications

DECEMBER 15, 2016

After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Online, print, broadcast – it all still matters. Annie Perkins. Vice President.

Print 60

Print Media Travel Wireless 60

Beyond PR

JUNE 29, 2016

There is one commonality in business, regardless of your industry or market. shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. And in 2017, that figure will grow 24.0% million people.

Media 75

Media B2C B2B Nonprofit 75

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. 100, 500, maybe 1,000? Unfortunately not.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction. billion in 2017 and today it boasts “nearly 900 million users.” Speed, quality, or cost – pick two.

Content Marketing 108

Content Marketing Marketing B2B Advertising 108

Contently - Strategy

OCTOBER 1, 2018

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. What do you think you’d find if you did?

Marketing 91

Marketing Google Newspapers Print 91

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. H: What about the print quality? C: No-one’s going to market this book like I will. September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. Hold on a Minute. What book? #1 F: What could I learn?

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 63

Marketing Pitching Corporate Tools 63

PR in High Definition

APRIL 23, 2019

In 2017, our CEO Claire questioned whether innovation was stagnating across social media channels. Perhaps the mega-brand will make incremental innovations in these markets, but I’m certainly not at the edge of my seat, anticipating something exciting. Solutions and Remedies.

Communications 59

Communications How To Print Hotels 59

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. A chart from one article I did on picking the right transmission ended up in Eaton’s marketing that year.

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

JANUARY 16, 2024

That’s true in any market – and public relations (PR) is notwithstanding. As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. I find that to be a wholesome notion. They’ve got 4.5 They added another $4.5

Software 136

Software Pitching System Analytics 136

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Shift Communications

SEPTEMBER 18, 2017

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. This is due in part because I have lots of content about marketing plans and strategies, which are hot search topics in January. Stay tuned! Christopher S.

Analytics 132

Analytics Data-Driven PR Data Software 132

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. We need to look at history and how anger has changed the markets.

Report 225

Report Media Advertising Advertising 225