Contently - Strategy

OCTOBER 1, 2018

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. What do you think you’d find if you did?

Marketing 102

Marketing Google Newspapers Print 102

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges.

Marketing 87

Marketing Resources Technology International 87

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something.

Meeting 97

Meeting Media Training Automotive 97

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. Because people buy stories, not sales pitches.

104

104

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Analysis: B2B marketing must develop its market. 51% say finding leads that convert.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence.

Technology 12

Technology Company Software Marketing 12

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Sword and the Script

AUGUST 6, 2019

OnePitch is a new startup in PR tech that has been running a free beta program since September 2017. OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits.

Marketing 64

Marketing Pitching Corporate Technology 64

Sword and the Script

APRIL 22, 2017

In that context, words really do matter – and that’s the theme for this week’s Unscripted Marketing links [UML]. Bad writing is a “fundamental inefficiency” that costs businesses “$400 billion every year.” His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it.

Writing 62

Writing B2B Analytics Print 62

Beyond PR

APRIL 4, 2017

Our latest release incorporated a large amount of feedback from our customers but I’m also pleased to see that it relates to many of the key findings in Cision’s 2017 State of the Media Report. Vanessa Childs is SVP of Product Marketing at Cision. So how can you quickly do your homework on a journalist?

Communications 57

Communications Pinterest Print YouTube 57

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

Mora Communications

JANUARY 3, 2018

As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. Take some time reflect this January and consider your campaign(s). Cost-wise PR is the most effective and powerful form of marketing. Develop stories for the various types of media.

How To 40

How To Newspapers Print Interviews 40

Mora Communications

OCTOBER 26, 2017

There are a number of target markets within the field, which offers a number of different story and pitch ideas. For those in the field who know how to use it, PR can be your most effective marketing tool. If this is your field, start by defining your image, your brand and your target market. One might be seasonal.,

Newspapers 40

Newspapers Print Storytelling Industry 40

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. I seem to remember having both print and broadcast media in attendance. 5) Clowning around at Walter Reed. The PR Stunt that Saved Batman for Generations.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Bianchi Biz Blog

MAY 17, 2021

I am proudest of an article done for Transport Topics on the extensive changes all the truck diesel engine makers made for the 2017 model year , and of a more recent one on how electric powertrains actually work. A chart from one article I did on picking the right transmission ended up in Eaton’s marketing that year.

Meeting 65

Meeting Automotive Engineering Media 65

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 98

Content Marketing Marketing Media SEO 98

Shift Communications

SEPTEMBER 18, 2017

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. This is due in part because I have lots of content about marketing plans and strategies, which are hot search topics in January. Stay tuned! Christopher S.

Analytics 132

Analytics Data-Driven PR Data Software 132

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. We need to look at history and how anger has changed the markets.

Report 225

Report Media Advertising Advertising 225