Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m. What can we do in 2017 to promote more transparency and trust? What constitutes a real relationship today? And many more!

Media Relations 150

Media Relations Media Pitching Television 150

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It will be remembered primarily by marketing and PR professionals. The post 2017 Crisis Management That (Mostly) Worked appeared first on Crenshaw Communications. Pepsi’s graceful mea culpa. Well handled.

Crisis Management 149

Crisis Management Crisis Airlines Reputation 149

Cision

NOVEMBER 15, 2016

And that’s just one PR trend for 2017. Here are three others: Executive thought leadership; Influencer marketing; and. Contributor marketing. Thought leadership” is one of those terms that makes marketers roll their eyes. Influencer Marketing. Contributor Marketing. The four PR trends for 2017.

Trends 120

Trends Social Media Leadership Media 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 215

Marketing Social Media Content Marketing Media 215

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017. In 2017, the competition for earned media coverage and share of social voice is only going to grow.

B2C 120

B2C Agency Publicity Measurement 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 216

Marketing Social Media Content Marketing Media 216

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. Influencer marketing will be front and center. Yet public relations is not scaleable in the way that digital advertising and direct marketing are.

Social Media 120

Social Media Agency Communications Real Estate 120

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. The post Top Tech Trends That Affect PR: Mary Meeker 2017 appeared first on Crenshaw Communications.

Trends 159

Trends Advertising Advertising Publicity 159

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

In a nutshell, a good PR program can be most effective at packaging a company’s story to resonate with reporters, even creating news during quiet periods; augmenting a sales and marketing effort; and helping shape and manage an executive’s public image. Innovative ways to work with ad, marketing, and SEO partners.

Pitching 209

Pitching Agency SEO Publicity 209

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. billion over the next five years. The PR Industry Evolves Beyond Its Roots.

Trends 128

Trends SEO Reputation Content Marketing 128

Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. Cision (@Cision) March 24, 2017.

Social Media 280

Social Media Customer Service Marketing Media 280

Cision

NOVEMBER 13, 2017

The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. So, last week on #CisionChat we connected with Carlin Twedt ( @Carl_In_Tweets ), marketing and social media manager at PRDaily. Carlin Twedt (@Carl_In_Tweets) November 9, 2017. CisionChat. CisionChat [link].

Social Media 0

Social Media Content Marketing Media Marketing 0

Ronn Torossian

DECEMBER 14, 2018

retail sales for the last two months of 2017 amounted to more than $108 billion. The post Marketing mistakes to avoid during the holidays appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S.

Marketing 150

Marketing Retail Analytics Blogging 150

Sword and the Script

DECEMBER 10, 2016

It’s not just the volume of tasks to be finished in a compressed timeline that makes this time of year hectic – but the type tasks as well: closing key deals you’ve been working for months, wrapping up strategic plans for the new year, and of course making the case for marketing budgets. of Revenue in Marketing. 1) B2B to Invest 12.3%

Marketing 60

Marketing B2B Survey Agency 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Social Media Content Marketing Customer Service 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience. Video goes vertical. Mo’ mobile!

Trends 120

Trends Video Mobile Content Marketing 120

Ronn Torossian

FEBRUARY 15, 2018

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts. The Knicks entered the 2017 season, … READ MORE ».

Strategy 150

Strategy Marketing Sports Course 150

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.

Content Marketing 210

Content Marketing Conference Marketing Media Relations 210

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Earned Media is Changing Your Marketing Strategy. Top 10 U.S.

Communications 64

Communications Marketing Social Media Radio 64

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

Marketing 223

Marketing How To Storytelling Media 223

Landis PR

AUGUST 9, 2021

This is where influencer marketing enters. Influencer marketing is when individuals or experts with a dedicated social media following endorse products to get consumers to buy from a particular brand. According to a 2017 survey of 4,000 social media users across the U.S,

Marketing 105

Marketing Social Media Advertising Advertising 105

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Journalism Agency 120

Sword and the Script

DECEMBER 30, 2017

It forced me to learn new skills in digital, it’s made me a better writer, I’ve met interesting people through writing that I’d have never met otherwise, and it’s enabled me to refine a skill that I believe is going very important to marketing over the next few years: audience development. The 7 Best Performing Blog Posts in 2017.

Blogging 109

Blogging Content Marketing B2B Social Media 109

Awario

OCTOBER 29, 2020

IT, the movie directed by Andy Muschietti, was released in September 2017. But also, an outstanding marketing campaign that promoted the movie - and that's what we'll explore in this article. As you probably know, it involves a scary ass clown, a bunch of kids, a small town, fear, darkness, and blood.

Marketing 97

Marketing 97

Shift Communications

NOVEMBER 27, 2017

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. As in, the weeks between Thanksgiving and December 10, 2017. Between Thanksgiving and December 10, 2017. Vice President, Marketing Technology. Companies slow down in America between Thanksgiving and New Year’s Day. Christopher S.

Publicity 102

Publicity Pitching B2B Agency 102

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. Marketing Strategy: The Looming Knowledge Crisis. Many of the studies I review on a regular basis suggest to me growing enthusiasm for the broad outlook on marketing. Non-profit: $70,000.

Survey 111

Survey Agency Corporate Crisis 111

The Proactive Report

APRIL 3, 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Cision State of the Media 2017. The post State of the Media 2017 | PR & Earned Media appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Media 100

Media Digital PR Video Social Media 100

Melissa Agnes

JANUARY 16, 2017

Think of Wells Fargo , Whole Foods Market , Samsung … and those are just a few of the catastrophic crises we watched unravel in 2016 alone. And 2017 will be no different. Are there additional crisis management trends that you anticipate seeing more of in 2017? Are You Ready For a Live-Streamed Crisis?

Crisis Management 100

Crisis Management Crisis Trends Video 100

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Marketing Fashion 116

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

If caught in a lie to a journalist, particularly about numbers – market share, sales, downloads, or dates – the story will never see the light of day, or a nasty piece may result. The post 2017 PR Horror Stories And Lessons Learned appeared first on Crenshaw Communications. But beware the negative consequences.

Agency 136

Agency Pitching Communications Media 136

Shift Communications

OCTOBER 27, 2017

Implications for Marketing and Communications. Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% Twitter should remain a part of your digital marketing mix if major events, news, and conferences are part of your marketing mix as well. downwards on average.

Social Media 87

Social Media Twitter Media Advertising 87

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction. billion in 2017 and today it boasts “nearly 900 million users.” Speed, quality, or cost – pick two.

Content Marketing 130

Content Marketing Marketing B2B Advertising 130

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 167

Crisis Publicity Ethics Marketing 167

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing. That’s because they see results.

Marketing 138

Marketing Social Media Digital PR Media 138

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. B2B Content Marketing ).

Social Media 159

Social Media Content Marketing SEO Media 159

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users. Vice President, Marketing Technology. User Growth.

Social Media 87

Social Media Facebook Media Mobile 87

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Looking Ahead: What It Means for Marketing and PR.

Social Media 92

Social Media Twitter Media Conference 92