Onclusive

JANUARY 4, 2017

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

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How To Creativity Publicity Report 285

Critical Mention

DECEMBER 18, 2017

While 2017 may have been filled with PR and social media fails (for starters, take a look at United, Pepsi, Equifax or Uber), it was also a year of noteworthy wins for many brands. Takeaway: Creative, out-of-the-box thinking can make even boring brands a hit. Takeaway: Leverage your product in creative ways. 5) H-E-B (Howard E.

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Social Media Media YouTube Creativity 87

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 6 Change is a constant.

Communications 115

Communications Publicity Survey Newspapers 115

Communications Conversations

SEPTEMBER 8, 2017

But I’m guessing it’s a creative challenge to come up with new and interesting ways to play up this launch each year. Overall, a creative execution to an “event” that comes around every 12 months. A post shared by Rodney Ochs (@ochsfamily4) on Sep 1, 2017 at 10:34am PDT. This year was no exception.

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Creativity Facebook Course Twitter 87

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

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Creativity Storytelling LinkedIn System 96

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. Storytelling will become more creative. In 2018, we will see the rise of more storytelling.

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Solo PR Pro

DECEMBER 13, 2016

Creativity is integral to professionals in communications. However, there are times when the well of creativity runs dry. This handy infographic from Entrepreneur offers 21 ways to reignite your creative genius and get back in the groove. Are there any that you would add to the list? Let us know in the comments!

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Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. A useful external PR industry benchmark is the 2017 PRSA Corp Salary Snapshot which pegs an in-house communications director at $149,300, for example. Give our services a try. Talk to us!

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Survey Corporate Comparison Financial 72

Sword and the Script

DECEMBER 23, 2017

20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong. The post 20 Golden PR and Content Marketing Ideas that will Outlive 2017 appeared first on Sword and the Script. If you enjoyed this post, you might also like: 20 Insightful PR and Marketing Predictions for 2018.

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Content Marketing Marketing Storytelling Course 93

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” While some might view control as a positive thing as it can drive efficiency, it can have the opposite effect on creativity.

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Creativity Writing Skype Travel 60

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. 3) Creativity is the Soul of CMO. So wrote Richard Steele of SY Partners in an opinion piece called The CMO Agenda For 2017: Make Marketing Creative Again for MediaPost. Talk to Us!

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Storytelling Creativity B2B Film 60

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. By September 2017, the Bell Pottinger firm had all. To prove it, he resigned from Bell Pottinger.

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Crisis Ethics Financial Conference 64

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising.

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Report Media Advertising Advertising 225

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. Bloggers most often get started with a goal of becoming self-employed and having an outlet for creative expression,” the report says in its conclusion. “The Is your PR agency bring creative ideas to the table?

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Survey Blogging Corporate Analytics 60

Waxing UnLyrical

JUNE 21, 2017

Silver lining–Can produce creativity! Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2017): From Cadillacs to Shoestrings. A3: Small budget = ppl have to add on to other work, takes more time. The good news: the research can be just as good #measurepr. Wouldn't you like to be in her kitchen?

Agriculture 73

Agriculture Measurement Banking Resources 73

PRSay

JANUARY 18, 2017

From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. Real Time Social Channels Will Require Brands to Give up Creative Control: Influencers will no longer accept every opportunity that is presented to them. 2016 was the year of the unexpected.

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Marketing B2B Technology Fashion 60

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. Influencer Marketing Social Media News April 2017. Instagram Social Media News April 2017. LinkedIn Social Media News April 2017. Facebook Branded Content Updates.

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Solo PR Pro

NOVEMBER 29, 2016

Scratch your creative itch by working on a passion project. Make 2017 the year that you indulge that yearning, whether it’s writing a book or bringing on a client in a completely new industry. Conversely, there may be tasks that you should be doing more consistently that need to be added in 2017. Work on a passion project.

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Resources Groups Writing Creativity 40

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

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Ethics Creativity Leadership Crisis Management 52

MaccaPR

JANUARY 17, 2017

with insider advice from pros at Life Time Fitness, Kuno Creative, Fast Horse, Honeywell and crisis experts Jon Austin and Jim Lukaszewski. 13 Ways Our PR Agency's Blog Blew It - And What Kuno Creative Did To Fix It Our MaccaPR Blog started the year strong with a newly-designed content hub - thanks to our friends at Kuno Creative.

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Crisis Local Blogging Creativity 48

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

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Measurement Financial Crisis Internal 40

Prohibition

DECEMBER 1, 2021

Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. Working at our friendly PR agency , you will have the opportunity to be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns.

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B2C Healthcare Training Agency 133

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Between the 2012 and 2017 iterations of the Cision Global Social Journalism Study, there was a 12 percent increase in the number of journalists that said that they post content to social media platforms daily.

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Social Media Media Journalism Study 226

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Another big idea for 2017 will be bold colors as companies are moving away from humdrum brands and color schemes. The post 5 Ideas to Transform Your Website in 2017 appeared first on eReleases.

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Pinterest Mobile eBook Video 40

PR in High Definition

JANUARY 17, 2017

So, which sectors do we think will rise to red-hot levels of heated fame in 2017? Unless the automotive industry finds a creative solution to this, our electric and hybrid fleets may be stuck at a thirty limit for some time. 2017: A year of change. The post Which sectors will be hot or not in technology PR in 2017?

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Technology Automotive Retail Banking 48

Cision

NOVEMBER 13, 2017

Carlin Twedt (@Carl_In_Tweets) November 9, 2017. Creativity will win the day. Carlin Twedt (@Carl_In_Tweets) November 9, 2017. Carlin Twedt (@Carl_In_Tweets) November 9, 2017. A1: It probably doesn’t matter much. My guess is people/brands will find that short tweets are more effective than long ones. CisionChat.

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Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. PR Newswire (@PRNewswire) March 11, 2017.

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Communications Policies Storytelling Groups 209

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. This is the second-highest rate charged for the game, after 2017’s $4.7 For those interested in more, I published similarly-themed roundups in 2017 and 2019 discussing Super Bowl commercials over time. According to Ms.

Sports 111

Sports Advertising Advertising Survey 111

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Check out our list of the best PR conferences to attend in 2017. Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams. Speaking Engagements.

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Media Training Crisis Communications Conference Training 397

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus? I was like – WOW!

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Creativity Education Video Film 40

PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. This trend took off in 2017, and will continue in 2018.

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Measurement Creativity Analytics Groups 104

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. According to a 2017 study, 68 percent of internal creative teams work with outside agencies. A View From the Other Side.

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Agency Creativity Internal International 189

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

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Agency Survey SEO Social Media 223

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. Disclosure: IBM paid for my travel and expenses to attend IBM Vision 2017. Airbnb has no rooms.

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Publicity Data Analytics Advertising 166

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” “I carve out that time for creative writing because I look forward to it.”

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Writing Creativity Local Pitching 120

Doctor Spin

FEBRUARY 15, 2024

Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché. 2 Rivera, K. Communication vs Communications. 2024, January 2). MastersinCommunications.com. Merriam-Webster.com.

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Communications eBook System Corporate 52