Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The company has invested not only in the idea but in a process and leadership to actually execute on the program. 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table?

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. Don’t miss these posts: B2B Customers Want Thought Leadership. Is your PR agency bring creative ideas to the table? Graphics from the 2017 State of Blogging Report by ConvertKit .

Survey 60

Survey Blogging Corporate Analytics 60

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising.

Report 225

Report Media Advertising Advertising 225

PRSay

JANUARY 23, 2018

Our firm has conducted a number of studies in this area in collaboration with Dr. Bruce Berger at The Plank Center for Leadership in Public Relations at the University of Alabama. The most successful individuals in communications exhibit self-awareness, emotional intelligence, resilience, creativity and general likeability.

Communications 151

Communications Leadership Social Media Creativity 151

Maxim Behar

JANUARY 31, 2024

Even recently made his debut in the US hip-hop and rap scene with a smashing hit called “PR We Are” which seems to be the first very song written and reached global charts about this so creative business. “ in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

PRSay

MAY 7, 2021

Fast forward a few years to 2017 and I had the chance to do just that — serving first as a senior counselor to PRSA Chair Jane Dvorak, APR, Fellow PRSA, and later as a director-at-large. (At Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. Photo by albert chau, 2017 ].

Education 122

Education Technology Policies Leadership 122

PRSay

JANUARY 18, 2017

From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. Real Time Social Channels Will Require Brands to Give up Creative Control: Influencers will no longer accept every opportunity that is presented to them. 2016 was the year of the unexpected.

Marketing 60

Marketing B2B Technology Fashion 60

Victorious PR

JUNE 23, 2023

Victorious PR understands that standing out requires a creative and tailored approach. Victorious PR understands the power of shaping market perception through strategic media placements, thought leadership, and community engagement. To succeed in such an environment, crypto projects need to differentiate themselves effectively.

Leadership 52

Leadership Community Industry Journalism 52

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. This trend took off in 2017, and will continue in 2018.

Measurement 125

Measurement Creativity Analytics Groups 125

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. But in recent years, data has shown its efficacy. 6 benefits of long form PR content. Business books create long-term opportunity.

Case Study 178

Case Study SEO Film Video 178

PRSay

AUGUST 31, 2017

In fact, more than half of the 18 CEOs of PR firms interviewed by Angela Chitkara for a 2017 City College of New York and Holmes Report paper, which was presented in a PRSA Diversity and Inclusion webinar , indicated they have implemented implicit bias training as a best business practice in an effort to retain diverse employees.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

PRSay

OCTOBER 7, 2018

“Every single creative idea that I put out into the world I did so with my PR partners,” he said. The only way I can do that is if I’ve got brilliant strategic operational and creative relationships with my PR people. In 2014, Airbnb booked 36 million nights; in 2017, 190 million nights. How much did the brand grow?

Conference 125

Conference Creativity Internal International 125

PRSay

AUGUST 29, 2017

Why is the question, when innovation, creativity and growth are just some of the benefits of embracing a diverse workforce. We know that companies with women and minorities in leadership fare better than organizations that do not have them. Jane Dvorak, APR, Fellow PRSA, is the 2017 PRSA National Chair.

Leadership 128

Leadership Local Data Industry 128

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology. The days of leadership announcing new policies with a memo or email are over. Unquestionably, if these tactics are thrown together without creative forethought, they will likely miss their mark.

Internal 147

Internal International Employee Mobile 147

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey SEO Social Media 223

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” “I carve out that time for creative writing because I look forward to it.”

Writing 121

Writing Creativity Local Pitching 121

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104

Doctor Spin

DECEMBER 26, 2023

Each of them could easily assume the mantle of leadership themselves—and do a great job. Leadership is about the team’s net output and being of service, nothing more. In 2023, I’ve been in a position where I’m leading a small group of competent individuals. 2 Silfwer, J. 2023, November 29).

Leadership 52

Leadership Blogging Course Resources 52

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. There were challenges: limited client visibility and minimal access to leadership. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 148

Financial Employee Leadership Training 148

PRSay

MAY 9, 2023

In 2017, when influencer marketing was a growing industry, the media company, Ayzenberg Group launched a proprietary, artificial intelligence platform for marketing called Soulmates.ai. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. Photo credit: parradee ]

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Most recently, she went out on her own, establishing May Ott Communications in 2017.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

NOVEMBER 19, 2016

And that’s the theme for this week’s vetted roundup of Unscripted Marketing links [UML] – the CMO and the challenges, the creativity and a key to success. 1) The Creative CMO goes Back to the Future. Traditionally, science has been a weak spot for marketing, while creativity has been the strength. And try to be more creative.

Marketing 60

Marketing B2B Creativity Analytics 60

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Marketing turns to creative to stand out from the clutter . Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. HPRA provides year-round programs, professional development seminars and networking among other services. .

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

JANUARY 17, 2017

The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. — Frank Strong (@Frank_Strong) January 10, 2017. Highlights from the State of Blogging in 2017 Survey. Is your PR agency bring creative ideas to the table?

Twitter 60

Twitter Marketing Study Tools 60

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Critical Mention

SEPTEMBER 9, 2018

And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

Communications Conversations

JANUARY 19, 2017

But, we also saw a number of key moves that I think will impact 2017. I’m sure he’ll be adding to his team in 2017, and he’ll be attempting to build a digital consultancy within a creative agency (not always easy). Specifically, for mid- to senior-level PR folks with a strong digital skill set.

Marketing 60

Marketing Agency Leadership Social Media 60

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. Lego’s purpose is to inspire and develop children to think creatively and release their potential. Lego and Patagonia are among my favourite brands.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Doctor Spin

DECEMBER 7, 2023

Educational Leadership, 55, 8–13. 2017, February 6). How To Recognise Poor Communicative Leadership in Organisations. How To Recognise Poor Communicative Leadership in Organisations. Educational Leadership, 55, 8–13. 2017, February 6). How To Recognise Poor Communicative Leadership in Organisations.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52