Prohibition

JANUARY 23, 2023

As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video. The solution is captions.

Video 62

Video Social Media Instagram Media 62

PR in High Definition

DECEMBER 13, 2017

2017 is the year where we saw a shift when it comes to transparency. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Soon, marketers will have to design their campaigns around algorithms as well as humans. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Doctor Spin

DECEMBER 7, 2023

The Power of Cycle Times —Mathematically, reducing cycle times in a process that grows exponentially (like content sharing on social networks) drastically increases the growth rate, leading to faster and wider dissemination of the content, thereby driving virality. 2017, February 6). 2017, February 6). Doctor Spin | the PR Blog.

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Wikipedia Viral Blogging Leadership 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

NOVEMBER 30, 2017

By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume. So, is that enough ROI for an experiential campaign to satisfy your CMO?

Marketing 76

Marketing Consumer Measurement Viral 76

Prohibition

DECEMBER 17, 2021

Be flexible and creative. The 2017 United Express Flight 3411 incident. In April 2017, a video showing aviation security officers dragging a passenger from United Express Flight 3411 became a source of international news. Domino’s Viral Staff Video. This individual needs to: Be well trained. Be real and sympathetic.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Konnect Agency

MAY 15, 2020

in November 2017. Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos.

Viral 52

Viral Video Social Media Creativity 52

Stephen Waddington

JUNE 22, 2017

The Reuters Institute Digital News Report 2017 is a study of the changing business of news based on a survey of more than 70,000 people in 36 countries. Qualitative data suggest that users feel the combination of a lack of rules and viral algorithms are encouraging low quality and fake news to spread quickly. #6 Thanks for stopping by.

Report 116

Report Mobile Viral Social Media 116

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. When scaling a content program, you have to be vigilant about consistency and efficiency, otherwise, your creative efforts will get lost or sidetracked in endless email threads. Explore new distribution channels.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. That’s where your content marketing efforts come into to play. Surveys & Research.

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Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. That’s where your content marketing efforts come into to play. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

OCTOBER 22, 2016

Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017). Viral Marketing: The Hope, Hype and Helplessness. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity.

Web 60

Web Google Mobile B2B 60

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative.

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Report Media Advertising Advertising 225