The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

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2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

Will 2017 be the year that impactful PR measurement goes mainstream? That trend will continue – and likely grow in prominence – in 2017. 2017 is also likely to introduce new challenges as the media and advertising landscapes evolve. Cheers to a productive 2017! .

Trending Sources

Three Public Relations Mega-Trends in 2017

Shift Communications

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. However, the year that the bubble bursts will not be 2017.

7 PR Mistakes to Avoid in 2017

Cision

Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. However, joking with blogging in 2017 will be a serious PR mistake. That’s one principle you shouldn’t ignore in 2017.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf

How to Prove PR Value to Your CEO in 2017

AirPR

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

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3 PR Moves to Make in 2017

Beyond PR

But before you set your DVR and tweet about your media appearance, here are a few things to consider when planning your 2017 PR Moves: Step up to the Mic. How will you incorporate media into your 2017 PR Plan? You don’t have to look far to see the added benefits of Public Relations.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding

AP’s 2017 Stylebook Includes New Rules for Citing Gender

PRSay

With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. Editor Paula Froke announced the change at the recent American Copy Editors Society meeting in St. Petersburg, Fla.

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#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m. What can we do in 2017 to promote more transparency and trust? What’s your #1 secret to building a better relationship in 2017? We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017.

3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

PR Expanded

Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India.

Why marketers should embrace video in 2017

PR Daily

Need more proof that video is the way to go for your 2017 marketing strategy? If you spend any time on social media platforms, it’s hard not to notice video’s rapid rise as a marketing tool.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Public relations has expanded its definition significantly in the past decade. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following

State of Social Q1 2017: Facebook nears 2 billion users, says video or else

Shift Communications

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth.

Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you

Communications Conversations

And, according to the Trust Barometer, trust in “owned media channels” is actually up 2 points from 2012 to 2017. Make no mistake about it: Edelman’s Trust Barometer is a fantastic resource each year. I love it.

What lies ahead for social media marketers in 2017

PR Daily

You’d know what online platforms will look like in 2017 and beyond, as well as how brand marketers will use them to connect with audiences. Let’s start with three social media takeaways for marketing in 2017: 1. 2017: Objectives and challenges.

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

Fast forward to 2017, the search engines have become even smarter. The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

2017 Predictions: Tips on Building a Successful Digital Marketing Campaign

PRSay

From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. 2016 was the year of the unexpected. There’s a lot to look forward this year but not all change is bad.

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10 marketing trends to watch for in 2017

PR Daily

But fear not—2017 is here, and it (hopefully) promises to make everything better. People have had some pretty harsh things to say about 2016. We lost many beloved celebrities and public figures (along with Harambe) and weathered a tumultuous presidential election.

AP Stylebook Makes Changes in Its New Edition

HMA Public Relations

Featured News of the day AP stylebook ap stylebook 2017 ap update 2017 Associated Press singular theyAn AP Stylebook update is coming May 31. For journalists, the AP Stylebook is an essential tool, so we're interested to see what they've changed. Click below for more].

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5 journalism trends affecting PR in 2017

PR Daily

A report from Cision sheds light on important issues that PR pros face in 2017. The news media landscape continues to transform; PR professionals must adapt our methods and approaches accordingly. Let’s look at five trends affecting the industry, along with tips for keeping up: 1.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution

State of Social Q1 2017: Twitter User Growth Takes Off

Shift Communications

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Let’s see what took everyone by surprise. Audience Growth.

The Best PR Conferences to Attend in 2017

AirPR

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

And that’s not stopping in 2017. In its post, Content Marketing in 2017: 5 Trends That will Change the PH Landscape (shared 6,200 times according to BuzzSumo), Rappler ( @rapplerdotcom ) argues that content marketing is only breaking ground of its true potential.

How to Create Viral Content That Wants to Be Shared – in 6 Steps

Cision

Originally authored and published by PR Newswire’s Maria Perez [link] . You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

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Improve Brand Storytelling by Making Your Audience the Main Character

Cision

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers.

PR in 2017: buy a bunker

Mark My Words

Put this at the top of your 2017 wishlist. Mark My Words 2016 Brexit Cyber attacks fake news Harry Reichenbach hollywood Mike Ashley Panama papers Philip Green Pokemon PR Sports Direct Trump your 2017In PR we talk about reaching out and cutting through. We craft messaging that will engage that poised and docile mob we call ‘the public’. In 2016 –a year of Trump and Brexit, outrage and division- this pursuit has never seemed harder.

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it.

Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

It’s the foundation of marketing in 2017. Some people like just peanut butter on their sandwich and some people like just jelly; but when you put them together, that’s where the magic happens. It’s the same thing with social media and PR.

How to Boost Your Reputation on Google

Cision

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? You Google them. Guess what happens when someone is going to meet you? They Google you. But, did you know that what people see when they Google you is within your control?

Four Ways to Streamline the Pitching Process

Cision

Cision’s 2017 State of the Media Report revealed that more than half of journalists and influencers are driven to pursue a story because a PR professional has displayed knowledge of their past work, interests and beats.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. The post Five PR Predictions For 2017 appeared first on Crenshaw Communications.

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

Out with the old, in with the new: 6 ways to jumpstart your media monitoring and measurement for 2017

Media Bullseye

If your company’s or department’s goals have been revised or adjusted for 2017, review the changes and see if any of them will impact your measurement plans. Taking just a few of these simple steps will help you organize your monitoring and measurement and set you up for a successful 2017.

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5 top social media trends to watch in 2017

PR Daily

In addition to Facebook’s continued algorithm changes, live video, Snapchat’s continued growth and the rise of virtual reality, here are just a few things to look for in 2017: 1. RELATED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World. ].