The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

Trends 128

2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

Will 2017 be the year that impactful PR measurement goes mainstream? That trend will continue – and likely grow in prominence – in 2017. 2017 is also likely to introduce new challenges as the media and advertising landscapes evolve. Cheers to a productive 2017! .

Trending Sources

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing.

7 PR Mistakes to Avoid in 2017

Cision

Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. However, joking with blogging in 2017 will be a serious PR mistake. That’s one principle you shouldn’t ignore in 2017.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf

2017 Rocky Mountain Emmy Silver Circle Inductees

HMA Public Relations

The post 2017 Rocky Mountain Emmy Silver Circle Inductees appeared first on HMA Public Relations. The Rocky Mountain Emmy Silver Circle inductees are here! Click below for more].

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

SEO 66

3 PR Moves to Make in 2017

Beyond PR

But before you set your DVR and tweet about your media appearance, here are a few things to consider when planning your 2017 PR Moves: Step up to the Mic. How will you incorporate media into your 2017 PR Plan? You don’t have to look far to see the added benefits of Public Relations.

How to Prove PR Value to Your CEO in 2017

AirPR

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO.

B2G 67

My top 10 PR Campaigns in 2017 so far

Norton's Notes

Those are my top 10 PR campaigns to date in 2017. With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector.

Observe Diversity & Inclusion Month 2017 in August

PRSay

During PRSA’s Diversity & Inclusion Month, join National Diversity & Inclusion (D&I) efforts across the country to raise awareness about D&I in public relations, and inform your members and community about the importance of a diverse and inclusive workforce in our profession.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m. What can we do in 2017 to promote more transparency and trust? What’s your #1 secret to building a better relationship in 2017? We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017.

10 Key PR Trends to Watch During the Rest of 2017

PR News

The post 10 Key PR Trends to Watch During the Rest of 2017 appeared first on PR News Blog. It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller. Today, of course, it’s even more difficult to graduate to trend status. The requisite accoutrements… Continued.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following

AP’s 2017 Stylebook Includes New Rules for Citing Gender

PRSay

With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. Editor Paula Froke announced the change at the recent American Copy Editors Society meeting in St. Petersburg, Fla.

3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

PR Expanded

Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India.

Why marketers should embrace video in 2017

PR Daily

Need more proof that video is the way to go for your 2017 marketing strategy? If you spend any time on social media platforms, it’s hard not to notice video’s rapid rise as a marketing tool.

Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you

Communications Conversations

And, according to the Trust Barometer, trust in “owned media channels” is actually up 2 points from 2012 to 2017. Make no mistake about it: Edelman’s Trust Barometer is a fantastic resource each year. I love it.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

What lies ahead for social media marketers in 2017

PR Daily

You’d know what online platforms will look like in 2017 and beyond, as well as how brand marketers will use them to connect with audiences. Let’s start with three social media takeaways for marketing in 2017: 1. 2017: Objectives and challenges.

State of Social Q1 2017: Facebook nears 2 billion users, says video or else

Shift Communications

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Public relations has expanded its definition significantly in the past decade. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy.

B2B 27

2017 Predictions: Tips on Building a Successful Digital Marketing Campaign

PRSay

From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. 2016 was the year of the unexpected. There’s a lot to look forward this year but not all change is bad.

B2B 30

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution

The Top 11 Social Media Crises of 2017

Norton's Notes

I am giving another of my lectures soon and as part of this I have been researching some of the worst social crises of 2017. My top 10 social media blunders of 2017, so far.

10 marketing trends to watch for in 2017

PR Daily

But fear not—2017 is here, and it (hopefully) promises to make everything better. People have had some pretty harsh things to say about 2016. We lost many beloved celebrities and public figures (along with Harambe) and weathered a tumultuous presidential election.

Why Social Shares Are Key to Pitching Media

Cision

The mantra in the newsroom used to be, “If it bleeds, it leads.” ” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” ” Social media is becoming a dictating force in all aspects of marketing and PR.

PR in 2017: buy a bunker

Mark My Words

Put this at the top of your 2017 wishlist. Mark My Words 2016 Brexit Cyber attacks fake news Harry Reichenbach hollywood Mike Ashley Panama papers Philip Green Pokemon PR Sports Direct Trump your 2017In PR we talk about reaching out and cutting through. We craft messaging that will engage that poised and docile mob we call ‘the public’. In 2016 –a year of Trump and Brexit, outrage and division- this pursuit has never seemed harder.

State of Social Q1 2017: Twitter User Growth Takes Off

Shift Communications

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Let’s see what took everyone by surprise. Audience Growth.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. The post Five PR Predictions For 2017 appeared first on Crenshaw Communications.

AP Stylebook Makes Changes in Its New Edition

HMA Public Relations

Featured News of the day AP stylebook ap stylebook 2017 ap update 2017 Associated Press singular theyAn AP Stylebook update is coming May 31. For journalists, the AP Stylebook is an essential tool, so we're interested to see what they've changed. Click below for more].

Tools 19

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

And that’s not stopping in 2017. In its post, Content Marketing in 2017: 5 Trends That will Change the PH Landscape (shared 6,200 times according to BuzzSumo), Rappler ( @rapplerdotcom ) argues that content marketing is only breaking ground of its true potential.

10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 In 2017, almost every tenth communicator surveyed earns more than €150,000 base salary per year (9.1%).

5 journalism trends affecting PR in 2017

PR Daily

A report from Cision sheds light on important issues that PR pros face in 2017. The news media landscape continues to transform; PR professionals must adapt our methods and approaches accordingly. Let’s look at five trends affecting the industry, along with tips for keeping up: 1.

Announcing PR Daily’s 2017 Corporate Social Responsibility Awards finalists

PR Daily

This year we’re assessing the work of brands and agencies from around the world in PR Daily’s 2017 Corporate Social Responsibility Awards. Next the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Corporate Social Responsibility Awards. A commitment to social responsibility has a lot of power over consumers’ perception of your organization. It’s also important for employer branding, media coverage and a positive reputation in the community.

Development Report Q2 2017

Presspage

The second quarter of 2017 was mainly about developing several new APIs and tools, which we’ll go into in a future update. Content modules. All content modules will be treated to an UI/UX update, which we’re gradually implementing per module.

How Content Makes Loyal Fans: Part One

The Proactive Report

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever.

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

Fast forward to 2017, the search engines have become even smarter. The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top.