Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing.

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Montreal IWF Conference 2017

ReimaginePR

The post Montreal IWF Conference 2017 appeared first on ReimaginePr.com.

A PR Wish List For Holiday 2017

ImPRessions - Crenshaw Communications

The post A PR Wish List For Holiday 2017 appeared first on Crenshaw Communications. It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

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How to Prove PR Value to Your CEO in 2017

Onclusive

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. The post 2017 Crisis Management That (Mostly) Worked appeared first on Crenshaw Communications.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 was like a charmed year for the digital commerce giant. For the MSM, 2017 was filled with ups and downs.

7 PR Mistakes to Avoid in 2017

Cision

Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. However, joking with blogging in 2017 will be a serious PR mistake. That’s one principle you shouldn’t ignore in 2017.

5 Media Lessons to Guide You in 2017

PR Expanded

media when it’s published in 2017. Where does this leave us in 2017? Social network blue bird symbol on white. In 2016, the Edelman Trust Barometer revealed that the trust in media was actually on the upswing.

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4 PR Trends for 2017

Cision

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. The four PR trends for 2017.

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3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

PR Expanded

Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India.

2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

The post 2017 PR Horror Stories And Lessons Learned appeared first on Crenshaw Communications. Whether you’re working in public relations or another service business today, things can occasionally get.well, scary.

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PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low.

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Looking Back at 2017: What a Year!

PRSay

A highlight of the year was serving as host at the PRSA 2017 International Conference in Boston. With less than a week left to serve as PRSA’s chair, it’s fitting to take a look back at this whirlwind of a year!

17 Unforgettable Lessons from 2017.

PR Daily

Z ADMIN Wellness Featured Today 2017 acceptance happiness healing learn lessons life looking back love mindfulness new year reflect review self discovery self love spiritualityCreativity is our core. When we create, we become part of the creative system at the core of the universe—and we become one with it. I can’t explain the joy and pride I felt when I received the hard copy of my first published book, The Shift. The rewards of creative practice inspire me to stick to it with dedication.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Public relations has expanded its definition significantly in the past decade. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy.

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Public Relations Jobseekers: Act Before 2017 Ends

Shift Communications

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. As in, the weeks between Thanksgiving and December 10, 2017. Between Thanksgiving and December 10, 2017.

#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017.

In 2017, Look to the Rainbow

Waxing UnLyrical

But, as 2017 takes hold, I know that doing something to take a step forward every day – even if it’s a really tiny one – is the only way to move towards, and find, rainbows. Twitter Facebook Google+ LinkedIn In 2017, Look to the Rainbow.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

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2017 exists in an augmented reality

Mark My Words

In 2017 AR is a much closer reflection of how people view their lives than the world of straight realism. Mark My Words Augmented Reality fake news hollywood La La Land Pokemon Go post-truth social media Trump Woody Harrelson augmented infowars given credibility augmentation 2017La La Land –the new musical by Damien Chazelle that has got audiences feather stepping out of cinemas- opens with a traffic jam on a freeway ramp.

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO.

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#PRGoals For 2017

ImPRessions - Crenshaw Communications

Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017. In 2017, the competition for earned media coverage and share of social voice is only going to grow.

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3 Major PR Misfires in 2017

Ronn Torossian

Some companies had an incredible 2017. Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse. Tesla, though they took some lumps, looked good time and again.

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Why marketers should embrace video in 2017

PR Daily

Need more proof that video is the way to go for your 2017 marketing strategy? If you spend any time on social media platforms, it’s hard not to notice video’s rapid rise as a marketing tool.

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PR Lessons from 2017

David PR Group

Here are a few main PR lessons from 2017, when perception and reputation ruled the day. As we close out 2017, we wish you a joyous holiday season and a prosperous new year. The past 12 months have been fascinating in the world of public relations.

The Best PR Conferences to Attend in 2017

Onclusive

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

Why executive communicators are indispensable in 2017

PR Daily

Learn how to do the above and thrive in your expanded role at the 2017 Leadership & Executive Communications Conference. Your role as an executive communicator has always been challenging—you battle skittish speakers, distracted audiences and breaking news every day.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. Next, the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Content Marketing Awards.

AP’s 2017 Stylebook Includes New Rules for Citing Gender

PRSay

With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. Editor Paula Froke announced the change at the recent American Copy Editors Society meeting in St. Petersburg, Fla.

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State of the Media 2017 | PR & Earned Media

The Proactive Report

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Cision State of the Media 2017.

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2017–A year of great content

Media Bullseye

June – It wouldn’t be too far off to describe 2017 as the Year of the Instagram Marketer, as we saw many companies running solid influencer marketing campaigns through the visual-dominant social channel.

Report: Content, video and conversion dominate 2017’s marketing trends

PR Daily

HubSpot’s 2017 “State of Inbound Report”. Content distribution channels that marketers expected to add in 2017 include YouTube and Facebook. When it comes to marketing a product or service what are your biggest challenges? How about your biggest priorities?

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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017.

Report: How journalists use social media in 2017

PR Daily

The report again divided respondents into archetypes of social media users, with one addition for the 2017 report: the messenger. Reporters see social media as essential to their work; they’re just cautious about trusting it. In a recent survey of U.S.

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The Most Epic PR Fails of 2017

Barokas

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. 2017 was not the rideshare company’s most flattering year as the tech community watched scandal after scandal unfold each month.

Tap into infographics’ viral power in 2017

PR Daily

Did you know infographics are shared 3X more than any other content? Even more impressive: They can increase your content marketing profits by as much as 12%.

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Announcing PR Daily’s 2017 Content Marketing Awards winners

PR Daily

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. The post Five PR Predictions For 2017 appeared first on Crenshaw Communications.

3 Crisis Management Trends To Watch Out For In 2017

Melissa Agnes

And 2017 will be no different. Are there additional crisis management trends that you anticipate seeing more of in 2017? The post 3 Crisis Management Trends To Watch Out For In 2017 appeared first on Melissa Agnes - Crisis Management Keynote Speaker.