Montreal IWF Conference 2017


The post Montreal IWF Conference 2017 appeared first on

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

Deirdre Breakenridge

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m. What can we do in 2017 to promote more transparency and trust? What’s your #1 secret to building a better relationship in 2017? We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017.


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Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. The post Top Tech Trends That Affect PR: Mary Meeker 2017 appeared first on Crenshaw Communications. Crenshaw Communications imPRessions public relations Mary Meeker Internet Trends 2017 PR

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A PR Wish List For Holiday 2017

ImPRessions - Crenshaw Communications

The post A PR Wish List For Holiday 2017 appeared first on Crenshaw Communications. It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. But our list has more to do with ideas we feel will elevate the industry as a whole. What’s on our holiday PR wish list.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

” It’s true that a PR agency staffer starting out in 2017 will be undertaking research, creating programs, and shaping stories in ways very different from just a few years ago, in large part due to the dominance of digital technology and the blurring of lines between paid, owned, and earned media outcomes that agencies are often charged with generating. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

Deirdre Breakenridge

Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India. It’s been pretty crazy, as I’ve basically worked in two time zones since the time I got here, so you can imagine how much sleep I’ve been getting.

2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. But like SoFi, Uber accomplished one singularly important thing during 2017; it replaced charismatic and controversial founder and CEO Travis Kalanick with respected technology executive Dara Khosrowshahi. The post 2017 Crisis Management That (Mostly) Worked appeared first on Crenshaw Communications.

2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

The post 2017 PR Horror Stories And Lessons Learned appeared first on Crenshaw Communications. Whether you’re working in public relations or another service business today, things can occasionally get.well, scary. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later. The ones below apply mainly to us in the PR trade, but as readers may see, some could apply to anyone. Proceed with caution!

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Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Public relations has expanded its definition significantly in the past decade. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy.

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17 Unforgettable Lessons from 2017.

PR Daily

Z ADMIN Wellness Featured Today 2017 acceptance happiness healing learn lessons life looking back love mindfulness new year reflect review self discovery self love spiritualityCreativity is our core. When we create, we become part of the creative system at the core of the universe—and we become one with it. I can’t explain the joy and pride I felt when I received the hard copy of my first published book, The Shift. The rewards of creative practice inspire me to stick to it with dedication.

Creative Headlines Will Drive PR SEO & Success in 2017


It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

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In 2017, Look to the Rainbow

Waxing UnLyrical

But, as 2017 takes hold, I know that doing something to take a step forward every day – even if it’s a really tiny one – is the only way to move towards, and find, rainbows. Twitter Facebook Google+ LinkedIn In 2017, Look to the Rainbow. Personal 2017 eCard happy new year suzy“2016, did the door hit you on the way out?”

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 was like a charmed year for the digital commerce giant. For the MSM, 2017 was filled with ups and downs. Cryptocurrency had a great year in 2017, breaking through the $10,000 price barrier and throwing off some of its shady reputation. 2017 also brought a reckoning of sorts for Facebook.

Why executive communicators are indispensable in 2017

PR Daily

Learn how to do the above and thrive in your expanded role at the 2017 Leadership & Executive Communications Conference. Your role as an executive communicator has always been challenging—you battle skittish speakers, distracted audiences and breaking news every day. But with major changes occurring in the media and political landscapes, your job has never been more crucial to your organization’s success. Leaders now rely on you to: 1.

4 PR Trends for 2017


And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind. The four PR trends for 2017. When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention.

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#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Kristie Aylett, APR (@KristK) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017.

Announcing Ragan’s 2017 Intranet Awards

PR Daily


7 PR Mistakes to Avoid in 2017


If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes — most of these are based on research, and paying attention will surely yield positive results: Not Having a PR Strategy : Ask most people what they are doing about their PR, and the majority will say things like, “I hired a PR expert,” “I regularly monitor social media for user comments” or “I regularly do outreach to publications to cover my business.”

#PRGoals For 2017

ImPRessions - Crenshaw Communications

Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017. In 2017, the competition for earned media coverage and share of social voice is only going to grow. The post #PRGoals For 2017 appeared first on Crenshaw Communications. In public relations agency offices around the country, the time has come for a few annual rites of passage.

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5 top social media trends to watch in 2017

PR Daily

In addition to Facebook’s continued algorithm changes, live video, Snapchat’s continued growth and the rise of virtual reality, here are just a few things to look for in 2017: 1. RELATED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World. ]. That could hit $15 billion in 2017. Readers, what do you see making waves in 2017? Social media is always changing.

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Looking Back at 2017: What a Year!


A highlight of the year was serving as host at the PRSA 2017 International Conference in Boston. With less than a week left to serve as PRSA’s chair, it’s fitting to take a look back at this whirlwind of a year! Like most of us, I’m guessing that you’re grappling with how quickly the time has flown by. My year was nothing short of magical as your #Chaironthego.

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What lies ahead for social media marketers in 2017

PR Daily

You’d know what online platforms will look like in 2017 and beyond, as well as how brand marketers will use them to connect with audiences. Let’s start with three social media takeaways for marketing in 2017: 1. Also, 30 percent of marketers seek to focus specifically on Facebook video in 2017, with 28 percent looking to add YouTube to their marketing efforts. The takeaway: 2017 could be a great time to grab attention before the video crush hits.

Report: Content, video and conversion dominate 2017’s marketing trends

PR Daily

HubSpot’s 2017 “State of Inbound Report”. Content distribution channels that marketers expected to add in 2017 include YouTube and Facebook. When it comes to marketing a product or service what are your biggest challenges? How about your biggest priorities? What trends are shaping your profession? contains insight into what’s working in marketing and where the industry is headed.

Announcing PR Daily’s 2017 Content Marketing Awards winners

PR Daily

3 Crisis Management Trends To Watch Out For In 2017

Melissa Agnes

And 2017 will be no different. Are there additional crisis management trends that you anticipate seeing more of in 2017? The post 3 Crisis Management Trends To Watch Out For In 2017 appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Every year, we see organizations face crises of mass destruction. Think of Wells Fargo , Whole Foods Market , Samsung … and those are just a few of the catastrophic crises we watched unravel in 2016 alone.

Report: How journalists use social media in 2017

PR Daily

The report again divided respondents into archetypes of social media users, with one addition for the 2017 report: the messenger. Reporters see social media as essential to their work; they’re just cautious about trusting it. In a recent survey of U.S. journalists and other media professionals, 42 percent report using five or more types of social media regularly. Still, more than half are concerned about fake news and social media’s influence on journalism.

The Most Epic PR Fails of 2017


The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. 2017 was not the rideshare company’s most flattering year as the tech community watched scandal after scandal unfold each month. The post The Most Epic PR Fails of 2017 appeared first on Barokas Public Relations Social media continues to inform the lives of everyone, especially brands.

20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong. The post 20 Golden PR and Content Marketing Ideas that will Outlive 2017 appeared first on Sword and the Script. PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain.

2017 PR Salary Survey Suggests Demand for Talent Tightening

Sword and the Script

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. A useful external PR industry benchmark is the 2017 PRSA Corp Salary Snapshot which pegs an in-house communications director at $149,300, for example. At the time of this writing, the 2016 data presented in the graphics included with the 2017 PRWeek story conflict with the numbers originally reported a year ago.

3 Major PR Misfires in 2017

Ronn Torossian

Some companies had an incredible 2017. Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse. The post 3 Major PR Misfires in 2017 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Tesla, though they took some lumps, looked good time and again. Amazon, Ford, and Delta all saw good news go out to the masses. Other brands were not so lucky.

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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

measurePR — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017. Howard (@hcwilliams3) April 13, 2017. Elise Perkins (@ep_comms) April 13, 2017. Erica Hurtt (@ericahurtt) April 13, 2017. Erica Hurtt (@ericahurtt) April 13, 2017. Howard (@hcwilliams3) April 13, 2017.

10 Key PR Trends to Watch During the Rest of 2017

PR News

The post 10 Key PR Trends to Watch During the Rest of 2017 appeared first on PR News Blog. It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller. Today, of course, it’s even more difficult to graduate to trend status. The requisite accoutrements… Continued.

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3 PR Moves to Make in 2017

Beyond PR

But before you set your DVR and tweet about your media appearance, here are a few things to consider when planning your 2017 PR Moves: Step up to the Mic. How will you incorporate media into your 2017 PR Plan? You don’t have to look far to see the added benefits of Public Relations. PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio.

[Webinar Recap] Here are the Top 2017 Social Media Trends to Watch by Black PR Wire and Business Wire Part II

Business Wire

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Access Part I to learn what insight Lashanda Henry, SistaSense and Dr. Erica Taylor Southerland, Ph.D. had to offer. Be Authentic. Alfred Edmond Jr., Senior VP/Executive Editor-at-Large of Black Enterprise The key takeaway from Alfred’s presentation was “don’t play yourself.”

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#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

We were proud to feature the following special guests: Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors; Barbara Bassi , a PR measurement consultant at BBConsulting, AMEC Board Member, and AMEC European Chapter Chair; Johna Burke , Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship award recipient, and member of the PR News Hall of Fame; and.

Industry veterans should enter the 2017 Ace Awards

PR Daily

Public Relations Jobseekers: Act Before 2017 Ends

Shift Communications

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. As in, the weeks between Thanksgiving and December 10, 2017. Between Thanksgiving and December 10, 2017. cta] The post Public Relations Jobseekers: Act Before 2017 Ends appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Companies slow down in America between Thanksgiving and New Year’s Day.

Development Report Q3 2017


While the second quarter of 2017 was primarily about new APIs and work on the backend of our platform, this quarter we worked on both distribution in the backend and quite a sum of updates that are visible on the frontend. Newsroom. The main element of our platform is of course the newsroom.

5 journalism trends affecting PR in 2017

PR Daily

A report from Cision sheds light on important issues that PR pros face in 2017. The news media landscape continues to transform; PR professionals must adapt our methods and approaches accordingly. Let’s look at five trends affecting the industry, along with tips for keeping up: 1. Journalists are under pressure. The news industry is in flux , and journalists are feeling the pinch. As revenues remain flat, resources continue to diminish.

Development Report Q2 2017


The second quarter of 2017 was mainly about developing several new APIs and tools, which we’ll go into in a future update. Content modules. All content modules will be treated to an UI/UX update, which we’re gradually implementing per module. Currently there are 10 modules delivered. Updated and future modules will have the following requirements: Improvement of workflow. Option to multiply. Choice of custom title. Option to toggle on/off or delete.