Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing.

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Montreal IWF Conference 2017


The post Montreal IWF Conference 2017 appeared first on

A PR Wish List For Holiday 2017

ImPRessions - Crenshaw Communications

The post A PR Wish List For Holiday 2017 appeared first on Crenshaw Communications. It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

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How to Prove PR Value to Your CEO in 2017


Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

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#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m. What can we do in 2017 to promote more transparency and trust? What’s your #1 secret to building a better relationship in 2017? We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017.

5 Media Lessons to Guide You in 2017

PR Expanded

media when it’s published in 2017. Where does this leave us in 2017? Social network blue bird symbol on white. In 2016, the Edelman Trust Barometer revealed that the trust in media was actually on the upswing.

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3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

PR Expanded

Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Public relations has expanded its definition significantly in the past decade. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 was like a charmed year for the digital commerce giant. For the MSM, 2017 was filled with ups and downs.

2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

The post 2017 PR Horror Stories And Lessons Learned appeared first on Crenshaw Communications. Whether you’re working in public relations or another service business today, things can occasionally get.well, scary.

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#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017.

17 Unforgettable Lessons from 2017.

PR Daily

Z ADMIN Wellness Featured Today 2017 acceptance happiness healing learn lessons life looking back love mindfulness new year reflect review self discovery self love spiritualityCreativity is our core. When we create, we become part of the creative system at the core of the universe—and we become one with it. I can’t explain the joy and pride I felt when I received the hard copy of my first published book, The Shift. The rewards of creative practice inspire me to stick to it with dedication.

Why executive communicators are indispensable in 2017

PR Daily

Learn how to do the above and thrive in your expanded role at the 2017 Leadership & Executive Communications Conference. Your role as an executive communicator has always been challenging—you battle skittish speakers, distracted audiences and breaking news every day.

Public Relations Jobseekers: Act Before 2017 Ends

Shift Communications

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. As in, the weeks between Thanksgiving and December 10, 2017. Between Thanksgiving and December 10, 2017.

In 2017, Look to the Rainbow

Waxing UnLyrical

But, as 2017 takes hold, I know that doing something to take a step forward every day – even if it’s a really tiny one – is the only way to move towards, and find, rainbows. Twitter Facebook Google+ LinkedIn In 2017, Look to the Rainbow.

7 PR Mistakes to Avoid in 2017


Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. However, joking with blogging in 2017 will be a serious PR mistake. That’s one principle you shouldn’t ignore in 2017.

4 PR Trends for 2017


And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. The four PR trends for 2017.

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#PRGoals For 2017

ImPRessions - Crenshaw Communications

Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017. In 2017, the competition for earned media coverage and share of social voice is only going to grow.

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2017 exists in an augmented reality

Mark My Words

In 2017 AR is a much closer reflection of how people view their lives than the world of straight realism. Mark My Words Augmented Reality fake news hollywood La La Land Pokemon Go post-truth social media Trump Woody Harrelson augmented infowars given credibility augmentation 2017La La Land –the new musical by Damien Chazelle that has got audiences feather stepping out of cinemas- opens with a traffic jam on a freeway ramp.

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PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low.

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8 Noteworthy PR and Social Media Wins from 2017

Critical Mention

While 2017 may have been filled with PR and social media fails (for starters, take a look at United, Pepsi, Equifax or Uber), it was also a year of noteworthy wins for many brands. What was your favorite PR or social media campaign of 2017?

Why marketers should embrace video in 2017

PR Daily

Need more proof that video is the way to go for your 2017 marketing strategy? If you spend any time on social media platforms, it’s hard not to notice video’s rapid rise as a marketing tool.

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2017 PRSA Phoenix Holiday Party

HMA Public Relations

The post 2017 PRSA Phoenix Holiday Party appeared first on HMA Public Relations. A great time was had by all at the annual PRSA Phoenix Holiday Party last night. Set atop the rooftop of the Graduate Tempe, the best of […].

Report: Content, video and conversion dominate 2017’s marketing trends

PR Daily

HubSpot’s 2017 “State of Inbound Report”. Content distribution channels that marketers expected to add in 2017 include YouTube and Facebook. When it comes to marketing a product or service what are your biggest challenges? How about your biggest priorities?

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3 Major PR Misfires in 2017

Ronn Torossian

Some companies had an incredible 2017. Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse. Tesla, though they took some lumps, looked good time and again.

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Report: How journalists use social media in 2017

PR Daily

The report again divided respondents into archetypes of social media users, with one addition for the 2017 report: the messenger. Reporters see social media as essential to their work; they’re just cautious about trusting it. In a recent survey of U.S.

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The Best PR Conferences to Attend in 2017


If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

Looking Back at 2017: What a Year!


A highlight of the year was serving as host at the PRSA 2017 International Conference in Boston. With less than a week left to serve as PRSA’s chair, it’s fitting to take a look back at this whirlwind of a year!

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

measurePR — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. Next, the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Content Marketing Awards.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. The post Five PR Predictions For 2017 appeared first on Crenshaw Communications.

Tap into infographics’ viral power in 2017

PR Daily

Did you know infographics are shared 3X more than any other content? Even more impressive: They can increase your content marketing profits by as much as 12%.

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2017–A year of great content

Media Bullseye

June – It wouldn’t be too far off to describe 2017 as the Year of the Instagram Marketer, as we saw many companies running solid influencer marketing campaigns through the visual-dominant social channel.

5 top social media trends to watch in 2017

PR Daily

In addition to Facebook’s continued algorithm changes, live video, Snapchat’s continued growth and the rise of virtual reality, here are just a few things to look for in 2017: 1. RELATED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World. ].

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20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong. The post 20 Golden PR and Content Marketing Ideas that will Outlive 2017 appeared first on Sword and the Script.

Announcing PR Daily’s 2017 Content Marketing Awards winners

PR Daily

What lies ahead for social media marketers in 2017

PR Daily

You’d know what online platforms will look like in 2017 and beyond, as well as how brand marketers will use them to connect with audiences. Let’s start with three social media takeaways for marketing in 2017: 1. 2017: Objectives and challenges.

Creative Headlines Will Drive PR SEO & Success in 2017


It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

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The Most Epic PR Fails of 2017


The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. 2017 was not the rideshare company’s most flattering year as the tech community watched scandal after scandal unfold each month.