Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing.

Trends 190

A PR Wish List For Holiday 2017

ImPRessions - Crenshaw Communications

The post A PR Wish List For Holiday 2017 appeared first on Crenshaw Communications. It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry.

SEO 233

PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 was like a charmed year for the digital commerce giant. For the MSM, 2017 was filled with ups and downs.

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

Trends 137

5 Media Lessons to Guide You in 2017

PR Expanded

media when it’s published in 2017. Where does this leave us in 2017? Social network blue bird symbol on white. In 2016, the Edelman Trust Barometer revealed that the trust in media was actually on the upswing.

Media 260

2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

The post 2017 PR Horror Stories And Lessons Learned appeared first on Crenshaw Communications. Whether you’re working in public relations or another service business today, things can occasionally get.well, scary.

Agency 170

7 PR Mistakes to Avoid in 2017

Cision

Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. However, joking with blogging in 2017 will be a serious PR mistake. That’s one principle you shouldn’t ignore in 2017.

4 PR Trends for 2017

Cision

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. The four PR trends for 2017.

Trends 343

3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

PR Expanded

Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India.

Looking Back at 2017: What a Year!

PRSay

A highlight of the year was serving as host at the PRSA 2017 International Conference in Boston. With less than a week left to serve as PRSA’s chair, it’s fitting to take a look back at this whirlwind of a year!

How to Prove PR Value to Your CEO in 2017

AirPR

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

How To 248

State of the Media 2017 | PR & Earned Media

The Proactive Report

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Cision State of the Media 2017.

Media 195

#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017.

3 Crisis Management Trends To Watch Out For In 2017

Melissa Agnes

And 2017 will be no different. Are there additional crisis management trends that you anticipate seeing more of in 2017? The post 3 Crisis Management Trends To Watch Out For In 2017 appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

In 2017, Look to the Rainbow

Waxing UnLyrical

But, as 2017 takes hold, I know that doing something to take a step forward every day – even if it’s a really tiny one – is the only way to move towards, and find, rainbows. Twitter Facebook Google+ LinkedIn In 2017, Look to the Rainbow.

3 Major PR Misfires in 2017

Ron Torossian

Some companies had an incredible 2017. Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse. Tesla, though they took some lumps, looked good time and again.

Retail 195

#PRGoals For 2017

ImPRessions - Crenshaw Communications

Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017. In 2017, the competition for earned media coverage and share of social voice is only going to grow.

B2C 184

PR Lessons from 2017

David PR Group

Here are a few main PR lessons from 2017, when perception and reputation ruled the day. As we close out 2017, we wish you a joyous holiday season and a prosperous new year. The past 12 months have been fascinating in the world of public relations.

2017 exists in an augmented reality

Mark My Words

In 2017 AR is a much closer reflection of how people view their lives than the world of straight realism. Mark My Words Augmented Reality fake news hollywood La La Land Pokemon Go post-truth social media Trump Woody Harrelson augmented infowars given credibility augmentation 2017La La Land –the new musical by Damien Chazelle that has got audiences feather stepping out of cinemas- opens with a traffic jam on a freeway ramp.

Film 73

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

SEO 164

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO.

Report 241

2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

Will 2017 be the year that impactful PR measurement goes mainstream? That trend will continue – and likely grow in prominence – in 2017. 2017 is also likely to introduce new challenges as the media and advertising landscapes evolve. Cheers to a productive 2017! .

8 Noteworthy PR and Social Media Wins from 2017

Critical Mention

While 2017 may have been filled with PR and social media fails (for starters, take a look at United, Pepsi, Equifax or Uber), it was also a year of noteworthy wins for many brands. What was your favorite PR or social media campaign of 2017?

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. The post Five PR Predictions For 2017 appeared first on Crenshaw Communications.

AP’s 2017 Stylebook Includes New Rules for Citing Gender

PRSay

With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. Editor Paula Froke announced the change at the recent American Copy Editors Society meeting in St. Petersburg, Fla.

Print 135

3 PR Moves to Make in 2017

Beyond PR

But before you set your DVR and tweet about your media appearance, here are a few things to consider when planning your 2017 PR Moves: Step up to the Mic. How will you incorporate media into your 2017 PR Plan? You don’t have to look far to see the added benefits of Public Relations.

#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

Twitter Facebook Google+ LinkedIn #measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017. In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati.

17 Unforgettable Lessons from 2017.

PR Daily

Z ADMIN Wellness Featured Today 2017 acceptance happiness healing learn lessons life looking back love mindfulness new year reflect review self discovery self love spiritualityCreativity is our core. When we create, we become part of the creative system at the core of the universe—and we become one with it. I can’t explain the joy and pride I felt when I received the hard copy of my first published book, The Shift. The rewards of creative practice inspire me to stick to it with dedication.

20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong. The post 20 Golden PR and Content Marketing Ideas that will Outlive 2017 appeared first on Sword and the Script.

A PR Playlist For 2017

ImPRessions - Crenshaw Communications

The post A PR Playlist For 2017 appeared first on Crenshaw Communications. Albert Schweitzer once said that there are two means of refuge from “the miseries of life” — music and cats. We think most public relations people would agree with that, at least about music.

PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. The post PR Looks At Content Trends For 2017 appeared first on Crenshaw Communications.

Trends 238

PR in 2017: buy a bunker

Mark My Words

Put this at the top of your 2017 wishlist. Mark My Words 2016 Brexit Cyber attacks fake news Harry Reichenbach hollywood Mike Ashley Panama papers Philip Green Pokemon PR Sports Direct Trump your 2017In PR we talk about reaching out and cutting through. We craft messaging that will engage that poised and docile mob we call ‘the public’. In 2016 –a year of Trump and Brexit, outrage and division- this pursuit has never seemed harder.

Observe Diversity & Inclusion Month 2017 in August

PRSay

During PRSA’s Diversity & Inclusion Month, join National Diversity & Inclusion (D&I) efforts across the country to raise awareness about D&I in public relations, and inform your members and community about the importance of a diverse and inclusive workforce in our profession.

2017 PR Salary Survey Suggests Demand for Talent Tightening

Sword and the Script

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. A useful external PR industry benchmark is the 2017 PRSA Corp Salary Snapshot which pegs an in-house communications director at $149,300, for example.

Survey 122

The Best PR Conferences to Attend in 2017

AirPR

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

Johna Burke , Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship award recipient, and member of the PR News Hall of Fame, and. Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2017): How Measurement Affects Strategy Development.

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. The 7 Worst-Performing Blog Posts in 2017. The 7 Most Loved Blog Posts in 2017.

Top 10 Marketing & Communications Posts of 2017

Cision

2017 was quite a year for marketing and PR professionals. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. The post Top 10 Marketing & Communications Posts of 2017 appeared first on Cision. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth.