5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. Perform Research. Be Proactive.

Consumer 60

Consumer Airlines Survey Social Media 60

Cision

APRIL 5, 2017

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. A second example of powerhouse emotional branding and messaging is Duracell.

Brand 252

Brand Branding YouTube Social Media 252

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly

Consumer 83

Consumer B2C Viral Fashion 83

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. 2017 was not the rideshare company’s most flattering year as the tech community watched scandal after scandal unfold each month.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Making it the perfect platform for brands seeking the attention of Millennials and Gen Z alike. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Brand Branding Agriculture 198

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. Customer Perspectives Simply put: Customers view brands with an active social media engagement, including positive reviews and recommendations, as genuine and credible.

Reputation 78

Reputation Journalism Financial Corporate 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

5W PR

MAY 16, 2017

Lagostina showed off the brand new Nera Hard Anodized collection, in the trend-driven color black, along with my personal favorite product, a gorgeous hammered copper Lasagna pan. I continue to be impressed by the brand’s ability to create such beautiful, yet functional cookware. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. We live in an era where there are more tools available than ever to build our own brand, but it’s important to be mindful that communicating with audiences is self-representation. had to offer.

Social Media 150

Social Media Trends LinkedIn Media 150

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

PRSay

DECEMBER 22, 2021

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. In her August 2017 comeback song “Look What You Made Me Do,” Taylor joked that the “old Taylor” was dead. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew. Brands face this pressure, too.

Communications 147

Communications Film Radio Reputation 147

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. She also serves on the 2017–2018 Industry News and Current Events Subcommittee for PRSSA National.

Trends 0

Trends Storytelling Creativity Reputation 0

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 124

Survey Brand Branding Analysis 124

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal. Happy holidays! Alan Marcus.

Consumer 60

Consumer Media Analytics Travel 60

Agility PR Solutions

JULY 25, 2018

When Mexican vacation and hospitality company Original Group invested $54 million to relaunch Temptation Cancun Resort, one of the first hotels in Cancun, in December 2017, the company engaged Newlink for a 22-month communications campaign.

Hotels 60

Hotels Brand Branding Groups 60

MaccaPR

JANUARY 17, 2017

Your Top 4 Benefits of Working with Sponsored Bloggers (Part 1) Influencer marketing was a hot topic at the beginning of 2016 - and will without a doubt continue in 2017, especially among female demographics. Still not convinced influencers are the right strategy for your consumer brand?

Crisis 48

Crisis Local Blogging Creativity 48

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In fact, the 2017 U.S. The report calculates that in 2017, $1 out every $5 in market capitalization came from “confidence underpinned by company’s reputation” among those in the S&P 500. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Let’s take a look at each, as well as brainstorm on ways your brand can benefit. Everyday Consumers Have a Lot of Impact.

Consumer 65

Consumer Corporate Employee Social Media 65

Landis PR

AUGUST 9, 2021

Consumers crave authenticity, and advertisements tend to lack just that. So, how can brands effectively reach their target audience if consumer behavior has changed? Now, you could go the more traditional route by sponsoring your content, but as I said earlier, consumers are craving authenticity, not traditional ads.

Marketing 105

Marketing Advertising Advertising Social Media 105

PR in High Definition

DECEMBER 20, 2016

I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. If we never receive another ‘increase brand awareness’ brief, it’ll be too soon. Increasing brand awareness is a valid goal, but with who? One Direction.

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

PR in High Definition

JANUARY 17, 2017

So, which sectors do we think will rise to red-hot levels of heated fame in 2017? If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money.

Technology 48

Technology Automotive Retail Banking 48

MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”. Let’s continue!

Social Media 66

Social Media Brand Branding Media 66

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Make it authentic.

Corporate 168

Corporate How To Employee Nonprofit 168

PR Fuel

JUNE 13, 2017

Bespoke Fonts & Layouts— When you have your custom branding done, be sure to extend that to the design of the website with a custom typography and layout. Some studies have shown that by 2018, 79% of consumer internet traffic will be video so creating rich, dynamic clips now is a great way to get ahead of the game.

Pinterest 40

Pinterest Mobile eBook Video 40

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 3) Should brands mix sports and politics? According to Ms.

Sports 111

Sports Advertising Advertising Survey 111

Communications Conversations

MARCH 7, 2017

But, it’s not the worst news in the world for brands because this isn’t 1984. Brands have had access to all sorts of publishing tools for years that allow them to tell their stories directly to consumers without going through the media.

Financial 80

Financial Employee Corporate Education 80

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours. million albums.

Advertising 190

Advertising Advertising Radio Television 190

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? JC: I started my career in consumer-packaged goods. While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets.

Storytelling 84

Storytelling Brand Branding Customer Service 84

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

NewsWhip

JULY 25, 2018

How can a brand craft a compelling socially-conscious marketing strategy? Socially-conscious marketing campaigns have gained popularity as brands respond to what millennial consumers are interested in. We explore how socially-conscious content can drive engagement on social.

Marketing 84

Marketing Consumer Report Brand 84

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion between 2016 and 2017. billion to $9.1 Burger King’s Halloween clown.

Film 131

Film Viral YouTube eBook 131

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

OCTOBER 28, 2017

We were a fairly big brand, I was in a divisional office, and the New York office wanted to take a public stance on a local political issue. Should brands take a stand in politics? The data (and nearby graphic) stems from 2017 Edelman Earned Brand report and the PR firm seems inclined to recommend brands get involved.

Brand 67

Brand Branding Local Google 67

ImPRessions - Crenshaw Communications

APRIL 7, 2017

A current forecast says that 74% of all Internet traffic in 2017 will be video. To ensure that brands have a smart, targeted video voice, here are some ways to think about using video to boost a PR effort. The era of fake news and alternative facts makes an authentic voice all the more important to a brand’s video content.

Video 149

Video Measurement Survey Creativity 149