Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 85

Advertising Advertising B2C Retail 85

Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management. Angela Jeffrey (@ajeffrey1) October 12, 2017. Now deep into ad msmt @abxindex.

Measurement 77

Measurement Advertising Advertising Community 77

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. Don’t assume your followers already know about your brand relationships.

Advertising 87

Advertising Advertising Guidelines Video 87

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. October #measurePR Announcement.

Measurement 65

Measurement Data Big Data Banking 65

Sword and the Script

JULY 25, 2017

The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. Still, I clicked through.

Advertising 62

Advertising Advertising Viral Video 62

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 60

Advertising Advertising B2C Retail 60

Sword and the Script

SEPTEMBER 12, 2017

The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. No matter how social media savvy you or your brand is, the cost is likely to continue to rise. The CMO Survey – Highlights and Insights – Aug 2017 from christinemoorman. All of them. Talk to Us!

Advertising 75

Advertising Advertising Social Media Marketing 75

Shift Communications

FEBRUARY 9, 2018

Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9% As with so many other advertising tools, it behooves brands and communicators to test the efficacy of each of the formats for cost effectiveness and impact. Let’s turn our eyes towards revenue.

Twitter 74

Twitter Conference Advertising Advertising 74

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. of revenue will be allocated to marketing budgets to drive growth in 2017.

Marketing 60

Marketing Survey B2B Study 60

The Stalwart Blog

DECEMBER 5, 2016

The idea is beautiful digital advertising with an art director's eye, not an engineers. However, timeliness is key and the creator insists they've found a way to move quickly and make it easy for brands, while still offering differentiation on the platform. What digital storytellers do you think will crush it in 2017?

Storytelling 60

Storytelling Journalism Print Mobile 60

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost? According to Ms.

Sports 111

Sports Advertising Advertising Survey 111

Mark My Words

NOVEMBER 24, 2017

The Mirror, 24 November 2017. Crisis and brand publicity specialist Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out. “I If he can maintain his numbers and address the mater correctly then the advertisers will return.”

Advertising 60

Advertising Advertising YouTube Financial 60

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. Facebook announced three updates for branded content that are a direct result of feedback from our partners: Enabling more Pages to share branded content on Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience.

Communications 209

Communications Policies Storytelling Groups 209

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. But we can’t.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. In fact, a total of 42.7 Do you agree?

Marketing 105

Marketing Advertising Advertising Social Media 105

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. Soon advertising may be the only way to reach some select audiences.

Trends 161

Trends Publicity SEO Advertising 161

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Brands vote with their dollars. Meanwhile, PR only reached $16.5 billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Communications Conversations

MARCH 8, 2016

As you know, late last year, Instagram opened up its ad platform to all brands. And finally, I’m already seeing the power of Instagram advertising with some clients. As we all know, Facebook is now merely an advertising platform for brands. More brands will tinker with Instagram advertising this year.

Instagram 60

Instagram Advertising Advertising Analytics 60

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” ” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. The result was an all-boats-rise in the advertising market. You’re going to see where [brands] look more to earned media. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand.

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 9 Talk to me. 12 Here to serve.

Publicity 122

Publicity Marketing Healthcare Television 122

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? If you’d like to monitor your brand coverage over time, check out NewsWhip Analytics. Their posts, all photos, took the rest of the nine spots. Katherine Ellis.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

PR 20/20

OCTOBER 14, 2021

In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform. But on average, for every dollar spent, advertisers earned $8 in revenue. In advertising dollars, a 5:1 ratio of revenue to spend is considered the middle of the bell curve of the advertising range.

Marketing 87

Marketing B2B Advertising Advertising 87

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Cision

OCTOBER 10, 2017

This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . Creating content that website visitors will naturally share is one of the most elusive yet rewarding practices a brand can implement. User-Generated Distribution. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. Until the afternoon of Aug.

Product Launch 136

Product Launch Storytelling Social Media Video 136

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud , questionable metrics , and brand safety to name a few. 1) Advertisers looking to invest in PR. The survey was later “integrated into a broader” study called the 2017 Global Communications Report.

B2B 84

B2B Media Survey Advertising 84

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. Publicis Health acted solely as an advertising agency.

Crisis 164

Crisis Ethics Publicity Marketing 164

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. KFC is a fun and carefree brand with a great attitude towards marketing stunts.

Measurement 149

Measurement Education Social Media Film 149