Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. Cision (@Cision) March 13, 2017. .

Communications 209

Communications Policies Storytelling Groups 209

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? Why Content Marketing is the New Branding.

Storytelling 60

Storytelling Creativity B2B Film 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

MAY 25, 2017

The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Owned Media Requires Great Storytelling. Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling. Touch, video and storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? Interactive content and visual storytelling. Who can you hand your brand to in 2017? Check out how to use micro-influencers to build brand engagement.

B2B 40

B2B Trends Marketing Customer Service 40

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Creativity helps express company values in a distinct brand voice. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Beyond PR

JANUARY 9, 2017

But before you set your DVR and tweet about your media appearance, here are a few things to consider when planning your 2017 PR Moves: Step up to the Mic. Here’s where the art of storytelling takes place. Tip: Make it less about what your brand does and more about how your brand helps solve a critical program. .

Nonprofit 40

Nonprofit Television Radio Newspapers 40

PR Fuel

JUNE 13, 2017

Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. Bespoke Fonts & Layouts— When you have your custom branding done, be sure to extend that to the design of the website with a custom typography and layout.

Pinterest 40

Pinterest Mobile eBook Video 40

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years. So, too, should the businesses and brands that support social-impact programs.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours.

Advertising 190

Advertising Advertising Radio Television 190

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling.

How To 282

How To Storytelling B2C Measurement 282

PRSay

SEPTEMBER 17, 2019

Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. The pictures made their way to the windows of Popeyes’ franchises and took the opportunity to use their orange-themed branding on their social media posts. Show some personality.

Product Launch 136

Product Launch Storytelling Social Media Video 136

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. Branded Organic Social Media Becomes Meaningless. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

Communications Conversations

MARCH 9, 2022

And, these programs can have a big impact on recruiting–which is front-and-center for almost every brand right now. OR, do you invest your time in those people–like Rachel and Alison above–who may be your superstar employees and storytellers? Well, then let’s look at the examples we CAN see.

Employee 183

Employee Social Media Media LinkedIn 183

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. Storytelling and marketing are the same thing,” he said. Now is the best time in history to be a storyteller.

Conference 128

Conference Film Storytelling System 128

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection.

Data 144

Data How To Storytelling Analytics 144

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? If you’d like to monitor your brand coverage over time, check out NewsWhip Analytics. Katherine Ellis. Email Katherine via katherine.ellis@newswhip.com.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

PRSay

APRIL 19, 2023

He has published several books, including 2017’s “ Obama: An Intimate Portrait ,” which debuted at No. As chief official White House photographer, did you consider yourself more of a historian or storyteller? What insights can you share with communicators about storytelling and how images help drive that narrative?

Travel 66

Travel Tourism Storytelling Newspapers 66

Ishmael's Corner

JULY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from Lebron. Techniques For Effective Business Communications.

Storytelling 79

Storytelling Media Conference Communications 79

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Thomas (@UofStThomasMN) September 25, 2017. So then I got curious.

Case Study 113

Case Study Journalism Study Instagram 113

Presspage

OCTOBER 6, 2017

The primary focus of their Marketing and Public Relations efforts is branding and awareness of the holiday destination. Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. After the demo, I was convinced. I am more than happy with that.”

Tourism 122

Tourism SEO Storytelling Social Media 122

Beyond PR

MARCH 22, 2017

According to Cision’s 2017 State of the Media Report , journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. Communicators have always understood that transparency and clarity benefits their brand story. But that’s nothing new to them.

Brand 70

Brand Branding Guidelines Financial 70

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thanks to the Cognitive Content Hub™ framework , Marketing AI Institute has grown from a simple blog into a global media brand. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

NewsWhip

OCTOBER 10, 2019

In 2017, Christmas articles alone were pinned some 10 million times. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. The rest of Pinterest has already moved on to the next Holiday. Total Engagements per Holiday on Pinterest.

Pinterest 113

Pinterest Trends Comparison Data 113

Sword and the Script

DECEMBER 4, 2018

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. also see why ?). 15) PR salary growth remains flat.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. 1) The Big Game by the Numbers.

Advertising 85

Advertising Advertising B2C Retail 85

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

MAY 11, 2017

Haven’t seen too many brands do this effectively yet, but Walmart seems to have repurposed Snapchat Stories into Facebook/YouTube content (if you’re wondering how to do that, here’s a nice tutorial ). These are the storytellers of 2017. And, they have the skills required for many social stories in 2017.

Social Media 68

Social Media Trends Radio Media 68

NewsWhip

SEPTEMBER 5, 2019

Brands and publishers alike can count on a boost in engagements when they cash in on this in-between holiday treat. Many brands are pulled into the conversation regarding new products and Starbucks may as well be synonymous with the season thanks to their original Pumpkin Spice Latte that started it all.

Web 116

Web Data Trends Brand 116