Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. More than that, brands are jumping on the Taylor Swift train as well. Heinz Ketchup isn’t the only brand to hop on the “seemingly ranch” bandwagon.

Strategy 80

Strategy Media Viral Trends 80

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets. JC: Storytelling is, in my mind, the essence of brand development.

Storytelling 84

Storytelling Brand Branding Customer Service 84

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Solo PR Pro

AUGUST 29, 2017

Arik Hanson made great points about a decline in engagement, and brands have found themselves in an awkward social space. How do brands know their social media creates impact? How do brands start? Brands have to realize what is repetitive for them might not be repetitive for their audience. Easy to type. I'm the only one.

Communications 48

Communications Viral Energy Measurement 48

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Integration.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

JANUARY 6, 2021

Audiences, craving authenticity, are calling out brands when they smell hypocrisy. You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels.

Communications 197

Communications Viral Fashion Public Affairs 197

PRSay

SEPTEMBER 17, 2019

Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. Two years later, Popeyes chose to debut its chicken sandwich announcement with a video from Sweet Dixie Kitchen, where they would give a preview of the sandwich, giving an in-depth and viral feel to the announcement.

Product Launch 136

Product Launch Storytelling Social Media Video 136

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

This ad is a creative and humorous expression around the teriyaki bowl, highlighting how a burger brand such as Jack in the Box has the guts — or ‘bowls’ — to go beyond the usual and serve something other than burgers. Bodega’s botched branding. The biggest brand to commit a cultural gaffe was Target.

Corporate 149

Corporate Viral Community Crisis 149

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Stephen Waddington

FEBRUARY 10, 2019

It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. The Fyre that keeps on burning Fyre was a luxury music festival scheduled to take place in the Bahamas in 2017. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Gina Luttrell (@GinaLuttrell) October 9, 2017. Prepare in advance. Listen and monitor.

Social Media 97

Social Media Conference Media Corporate 97

Critical Mention

NOVEMBER 26, 2018

According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements. They create fresh content. A lot of marketing plans revolve around content publicity.

Marketing 80

Marketing SEO Advertising Advertising 80

The Stalwart Blog

DECEMBER 20, 2017

Doing so successfully will require an expert touch from professionals who understand the anatomy of a story that gives it the best chance of going viral. Politics aside, the 2017 “America First” narrative sets up next year as one where the world will view U.S. The American Backlash Will Be Real.

Company 114

Company Viral Travel Corporate 114

Communications Conversations

JANUARY 16, 2017

I have three proof points as to “why”: Brands increasingly aren’t interested in engaging with fans. Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). Big huge financial brand. Another big B2B brand. But, what about everyone else? 326,000 followers.

B2B 60

B2B Twitter Viral Trends 60

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. Frank Strong (@Frank_Strong) July 21, 2017. By Rotor Rooter. On bathroom etiquette.

Advertising 62

Advertising Advertising Viral Video 62

PRSay

APRIL 6, 2018

Viral videos. Brand misjudgments. From a crisis management point of view, 2017 had it all! This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. Wells Fargo. Cyber thefts. Sexual misconduct. Corporate malfeasance. Extreme weather. But what lessons can we take from the chaos?

Crisis Management 107

Crisis Management Crisis Airlines Viral 107

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. What was your most popular video?

Video 153

Video B2B Film Marketing 153

wiredPRworks

NOVEMBER 10, 2016

Five years ago, I moderated a brands and bloggers panel. To get you ready to launch or upgrade your 2017 influencer marketing campaigns, I will be presenting the WIRED PR in 3D program at Influencer Marketing Days in NYC. BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D. Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Mora Communications

OCTOBER 13, 2017

There is no better source for organically marketing your brand (i.e TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. When compared to advertising, a PR campaign is an economical way to put your firm in front of potential clients and build brand loyalty.

Advertising 40

Advertising Advertising Television Viral 40

Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly.

Crisis 271

Crisis Brand Branding How To 271

PR in High Definition

DECEMBER 13, 2017

It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. The users then get notified about price changes, sales or brand news. 2017 is the year where we saw a shift when it comes to transparency. We are seeing this process already with the app, Finery.

Trends 59

Trends How To Retail Google 59

Sword and the Script

FEBRUARY 7, 2017

Blog posts in 2017 are taking longer to write and are longer in length. I’ve found the data from the Orbit study to be consistent with another recent and fairly comprehensive survey of 850 bloggers, which I reviewed here: Highlights from the State of Blogging in 2017 Survey. Read on to understand why.

B2B 60

B2B Blogging Data Survey 60

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The story generated millions of positive news impressions for the brand and this truly special employee.”. Watch some great coverage in 2017? Julie Staadecker, Account Director. Client: McDonald’s.

Print 60

Print Media Travel Wireless 60

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. And in 2017, Unilever bought it for $1 billion. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 93

Leadership Brand Branding How To 93

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

MaccaPR

NOVEMBER 30, 2017

The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. Are you a brand so prominent that all people have to do is hear your name on a TV spot and they’ll be reminded to buy your product? But now with social media, we can multiply that engagement a thousand-fold.

Marketing 76

Marketing Consumer Measurement Financial 76

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Journalistics

MARCH 18, 2016

Lindsay Rider, VP of Brand & Communications for Yellowberry ( @lindsayrider ) – Lindsay formerly worked as a Senior Public Relations Manager for SPANX, where she also worked on the company’s social media programs. 10. “In addition to scenario planning, I can would also add the importance of brand protection.

Social Media 45

Social Media Media Storytelling Local 45

Mindful Marketing

NOVEMBER 30, 2018

The Food and Drug Administration (FDA) has reported that more than 2 million middle schoolers and high schoolers regularly used e-cigarettes in 2017, making e-cigarettes “ the most commonly used form of tobacco among youth in the United States.” However, the biggest brand by far is Juul , which has about 72% of the market.

Chemicals 50

Chemicals Viral Consumer Study 50

Journalistics

MARCH 18, 2016

Lindsay Rider, VP of Brand & Communications for Yellowberry ( @lindsayrider ) – Lindsay formerly worked as a Senior Public Relations Manager for SPANX, where she also worked on the company’s social media programs. 10. “In addition to scenario planning, I can would also add the importance of brand protection.

Social Media 40

Social Media Media Storytelling Local 40

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team. United Airlines Drops The Ball.

Social Media 49

Social Media Airlines Media Viral 49

NewsWhip

AUGUST 11, 2021

With this shift, it has become ever more important to understand how narratives are framed online, how that might affect your brands or the wider areas where you are taking a stand, and to have early alerts when narrative threats are emerging. . This same agile philosophy is being adopted by brands too. So it goes.

Brand 78

Brand Branding Groups Data 78

Konnect Agency

MAY 15, 2020

in November 2017. Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication. Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views.

Viral 52

Viral Video Social Media Creativity 52

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”. How to optimize video for search?

Blogging 48

Blogging Marketing YouTube Content Marketing 48