Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. The post The Most Epic PR Fails of 2017 appeared first on Barokas Public Relations. PR Fail Level: Blame the victim.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts. Media Contact. About Critical Mention.

Internal 60

Internal International Television Radio 60

Communications Conversations

AUGUST 28, 2017

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. First, when did you change from the former blog format to the new version? Why the name 55425?

Blogging 87

Blogging Handbook Sports Internal 87

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. In this early 2016 blog installment, you'll find essential blog redesign tips that still ring true in 2017 and a brutally honest critique of our former blog.

Crisis 48

Crisis Local Blogging Creativity 48

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know? Catch up time in AI.

Company 154

Company Tools Technology Software 154

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. The result was a powerful social media response along with plenty of hype for the cars.

Measurement 149

Measurement Education Social Media Film 149

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years. Social media, digital video, email, and PR that generates earned media all play a role here.

Corporate 168

Corporate How To Employee Nonprofit 168

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Solo PR Pro

MAY 17, 2022

Thoughts on social media and the future. For Daria, while the internet completely changed the game and made some aspects of running her business easier, social media is a tool to be used judiciously. She did start a blog in 2008, though. Daria blogged regularly until 2017, when both her parents passed away.

Meeting 98

Meeting Agriculture Energy Travel 98

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 117

Software Tools Publicity System 117

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. For example, new books on PR, social media, strategic planning, influencers, etc., I use my blog, PR Expanded , for video book reviews. I will continue to show my gratitude in 2017 and beyond! The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

APRIL 11, 2017

In fact, “ninety-one percent of journalists believe that the media is somewhat or much less trusted than they were three years ago.”. That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. Owned media channels, such as corporate blogging , are excellent alternatives.

Report 72

Report Media Survey Pitching 72

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Here’s what you’ll learn.

Ethics 108

Ethics Conference Advertising Advertising 108

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed).

Marketing 52

Marketing Technology Internal International 52

Contently - Strategy

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

SEO 134

SEO Strategy Google Engineering 134

Cision

JANUARY 10, 2017

How does your brand’s 2017 strategy look? Before you give content final approval, take another look at what visuals you’re including, especially for blog posts and social media. Make sure there isn’t any confidential or internal information listed anywhere. “In Do not copy and paste from Google searches.

Strategy 120

Strategy How To Content Marketing Mobile 120

5W PR

NOVEMBER 9, 2017

By: Elizabeth, Social Media Manager. Forbes reported that 84% of marketers planned on working with influencers in 2017. MM impressions and 19K+ engagements on social. The whole object of effective social media and influencer marketing is to humanize the brand and make it more genuine.

Marketing 95

Marketing SEO Creativity YouTube 95

Communications Conversations

APRIL 27, 2017

” In fact, according to recent reports , only 38% of public and private company CEOs have updated their social media channels in the last YEAR. And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ).

Twitter 60

Twitter Customer Service Interviews Employee 60

Presspage

NOVEMBER 21, 2017

The link to social media profiles of individual media contacts has become increasingly important as it helps journalists and influencers follow the spokesperson as a relevant source of news. How to Optimize your Newsroom for International Audiences Part 2 of 6.

Media 68

Media Web Mobile Study 68

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? What is the ROI of social? HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. What if we get sued? Sound familiar?

Marketing 87

Marketing Resources Technology Internal 87

PR News

JANUARY 3, 2017

Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar. The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog.

How To 78

How To Blogging Digital PR Internal 78

Presspage

AUGUST 29, 2017

Why did this campaign generate so much attention (source: Statue of Girl Confronts Bull, Captivating Manhattanites and Social Media )? A recent example is the “Fearless Girl” statue that was placed opposite the “Charging Bull” statue on Wall Street, New York City on March 7 2017.

How To 79

How To Travel Internal International 79

5W PR

SEPTEMBER 13, 2018

Indie beauty brands have led the way for best practices when it comes to beauty products and social media. 14 exhibiting brands at this year’s IBE were CBD or hemp-related, as compared to 3 during the 2017 show. This was more apparent than ever when looking at the roster of brands presenting at IBE.

Trends 94

Trends Trade Shows Community Instagram 94

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! The speakers this year are hard to beat!

Conference 66

Conference Crisis Management Survey Big Data 66

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. And exposure to eager PR students helps fill the new hire or intern pipeline. Publications like Inc. Volunteer to do some pro bono PR.

Writing 149

Writing Education Pinterest Creativity 149

PR in High Definition

DECEMBER 17, 2018

Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. In response to the Bell Pottinger downfall, the International Communications Consultancy Organisation (ICCO) launched the #PowerofEthics campaign this year to encourage comms professionals to promote ethics in PR. A lesson in ethics.

YouTube 48

YouTube Ethics Crisis Industry 48

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Communications Conversations

FEBRUARY 22, 2017

A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast. It’s 2017 and LinkedIn STILL doesn’t have threaded comments. I spend a lot of time in LinkedIn these days. But, the other half of it is for client work. Just seems obvious. #4:

LinkedIn 60

LinkedIn Web Analytics Employee 60

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. — United (@united) April 10, 2017.

Crisis 271

Crisis Brand Branding How To 271

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Buzzstream

OCTOBER 30, 2018

In September 2017, we identified a problem. As of October 2017: G2 Crowd had a total of 3,835 dofollow domains. In October 2017, with our traffic waning, our competitors beating us in backlinks, and lofty year-end goals in our sights, we needed to find strategies that we were fairly certain would work. Here is what we did.

Software 56

Software Report Data Strategy 56

Scott Public Relations

MAY 13, 2019

Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40