Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). Kick-ass” PR blogs.

Analysis 144

Analysis Tools Software SMB 144

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. So, let’s take a look at the top PR fails this year and what their internal PR tactic was for handling the situation – I think we all know where this is going to start…. PR Fail Level: No comment.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Ronn Torossian

DECEMBER 18, 2017

The 2017-18 NBA season is well underway, and the league is still looking for ways to bring back the glory days when massive international stars turned professional basketball into a cash cow and even an agent of international relations.

Internal 150

Internal International Blogging Media 150

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. See Critical Mention at the PRSA International Conference in Boston, October 8—10, 2017. About Critical Mention. Media Contact. Critical Mention, Inc.

Internal 60

Internal International Television Radio 60

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

AUGUST 28, 2017

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. First, when did you change from the former blog format to the new version? Why the name 55425?

Blogging 87

Blogging Handbook Sports Internal 87

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. In this early 2016 blog installment, you'll find essential blog redesign tips that still ring true in 2017 and a brutally honest critique of our former blog.

Crisis 48

Crisis Local Blogging Creativity 48

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). This is an age-old debate within HARO. Mark was 68.

Brand 149

Brand Branding Reddit Pitching 149

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. 10) Picks from the PR tech vendor blogs.

Internal 63

Internal International Data Media 63

Practical Law Construction

JANUARY 11, 2023

Overall, the court held that issues with both the structural steel and roof covering works were concurrent causes of delay, as both works items were on the critical path (to completion of the internal finishes) and both were causing delay over the same period.

Construction 97

Construction Analysis Hotels Internal 97

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years. A true CSR commitment offers a wealth of internal programming and engagement, typically led by HR.

Corporate 168

Corporate How To Employee Nonprofit 168

NewsWhip

MAY 3, 2023

Following behind came Las Estrellas , a sister publication website of the Mexican television network by the same name (13.6M), El Universal , which is based in Mexico City (13.2M), and Heraldo de Mexico , a daily Mexican news source which was relaunched in 2017 (11.6M). Want more international publisher rankings?

Facebook 78

Facebook Sports Television Newspapers 78

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Cancer Research. KFC Christmas Campaign. What is the Creator’s Role During the Stunt?

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 150

Company Tools Technology Software 150

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

Solo PR Pro

MAY 17, 2022

She did start a blog in 2008, though. Daria previously wrote the Independent Thinking column for the International Association of Business Communicators, which morphed into the Independent Thinking Blog. Daria blogged regularly until 2017, when both her parents passed away. Solo PR Pro No.

Meeting 98

Meeting Agriculture Energy Travel 98

Landis PR

APRIL 19, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, cometis AG. For the original blog, please see here. In this blog, Mark Diegelmann discusses the upcoming ESG reporting standards and how they impact companies worldwide. Photo courtesy of Akil Mazumder. Global ESG standards. Conclusion.

Report 52

Report Financial Internal International 52

Stephen Waddington

NOVEMBER 30, 2017

Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. I cited both these issues in my recent Public Relations in 2018 blog. We agreed to try and start an international conversation next year around this issue.

Publicity 86

Publicity Ethics Survey Google 86

Stephen Waddington

NOVEMBER 17, 2019

Dan Slee has written up a review of the project on his personal blog: A three little pigs warning about AI in PR that you need to pay attention to. After setting up and leading the AIinPR panel in 2017 I’m handing over its leadership to Kerry. It includes academic and popular culture sources.

Report 96

Report Ethics Government Training 96

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

JUNE 22, 2017

In each case public relations is represented at the highest level internally. Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. I published a summary of the report on my blog. Image recognition: Aipoly. Please sign-up here.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

5W PR

AUGUST 29, 2018

The accident despoiled Gulf beaches from Florida to Texas and created a massive – and expensive – PR crisis for the international oil company. In 2017, BP had reached a turning point in the company’s recovery from the oil spill crisis.

Crisis 88

Crisis Data Consumer Agency 88

Practical Law Construction

DECEMBER 1, 2021

FIDIC , the International Federation of Consulting Engineers, representing over 40,000 companies and more than one million professional engineers, is taking a welcome lead in galvanising the industry to take action to reduce carbon emissions and tackle the climate crisis. The Climate Change Charter in a nutshell.

Construction 52

Construction Engineering Community Resources 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I use my blog, PR Expanded , for video book reviews. Granted, there are far too many great professionals to mention in one blog post or to give a #FF shout out on Twitter. I will continue to show my gratitude in 2017 and beyond!

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

APRIL 11, 2017

That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. The Cision report says the findings align with the 2017 Edelman Trust Barometer. Owned media channels, such as corporate blogging , are excellent alternatives. and Canada. See these related posts: .

Report 71

Report Media Survey Pitching 71

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. It may seem surprising to go from an intern program in the early 80s with a vocational certificate out of high school, to Director of Business Technology and Intelligence.

Community 115

Community Software Education Web 115

Cision

JANUARY 8, 2018

Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. For example, ThinkFun launched a Kickstarter for their limited-edition roller coaster challenge game in conjunction with Toy Fair 2017. New Mission For Company.

Company 222

Company Trade Shows How To Product Launch 222

PR News

JANUARY 3, 2017

Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar. The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog.

How To 78

How To Blogging Digital PR Internal 78

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” ​ Subscribe to Mindful Matters blog. The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Practical Law Construction

JANUARY 4, 2022

As I noted back in 2020 , this is the third decade in which I’ve blogged for Practical Law Construction. It is also my 11th looking forward piece (Jonathan helped out in 2019 and 2017 ). Where did 2021 go or, for that matter, 2020 and countless other years before then? A return to normality following COVID-19.

System 52

System Construction Banking Examples 52

Stephen Waddington

OCTOBER 21, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines and submit a pitch by 3 November, 2017. Sarah is chairing an event on the evening of 22 November at the CIPR in London on the role of local media and its ability to serve society in 2017. It’s personal. Watch this space.

Guidelines 68

Guidelines Local Twitter Community 68

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. For instance: Legal fears the company blog will violate copyright laws.

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

OCTOBER 20, 2017

I’ve written this blog post in an effort to answer this question and so everyone has access to the same information. CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. I’ve had some great conversations. Thanks for stopping by.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Cision

JANUARY 10, 2017

How does your brand’s 2017 strategy look? Before you give content final approval, take another look at what visuals you’re including, especially for blog posts and social media. Make sure there isn’t any confidential or internal information listed anywhere. “In But in order to reap those benefits, you need the right approach.

Strategy 120

Strategy How To Content Marketing Mobile 120

Stephen Waddington

MAY 9, 2017

Whatever your view of UK Prime Minister Theresa May, she has pulled a shrewd political move in calling a General Election on 8 June 2017. If you enjoyed this blog post you may like to receive future posts as they are published, via email. UK General Election. We have our doubts. Celebrating public relations in Croatia.

Ethics 108

Ethics Conference Advertising Advertising 108

Stephen Waddington

AUGUST 16, 2017

Here’s a realtime list of universities with public relations degree courses available through clearing for 2017 adminision. Richmond, The American International University in London. If you enjoyed this blog post you may like to receive future posts as they are published, via email. PRCA partner. PRCA partner.

Course 112

Course Publicity Journalism Advertising 112

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115