PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. You may need to use technology to track these metrics. Do not forget this step! Influencer content is exactly the kind of information an organization should promote.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Critical Mention rolled out integration for Google Analytics.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. 1) B2B to Invest 12.3% of Revenue in Marketing.

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Connect with him on Twitter @connect2taral.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

OCTOBER 15, 2016

Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format. In fact, just this past week the 2016 list of highest-paid dead celebrities was released, despite the fact there are 2.5 It was akin to a desktop manual for my profession.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. The company has 4 out of 5 stars, based on 214 reviews on G2 at the time of this writing. MediaMiser was based in Canada and provided media monitoring tools.

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

FEBRUARY 1, 2016

Fortunately, in 2016 we’re no longer so bound thanks to the marvels of technology. Why: “Working from home takes from you the face-to-face office interaction,” writes Corina Manea as she explains how to overcome some common boundaries faced when working from home. 5 Realities of Working From Home. ” 7.

Communications 40

Communications Community Writing Crisis 40

Norton's Notes

NOVEMBER 22, 2016

Giants like the Huffington post started their lives as simple blogs , and it was a time when they were cropping up everywhere, covering every subject from PR, marketing through to technology (Techcrunch is still a big favourite of mine)– it was an exciting time and blogging influencers popped up all over the place. billion pages each month.

Blogging 28

Blogging Marketing Web Twitter 28

Norton's Notes

MARCH 21, 2017

Can you tell us a little bit about yourself and what made you start writing your blog? My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007.

Interviews 35

Interviews Writing Blogging Social Media 35

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years. Talk to Us !

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack. ” Jered Martin | OnePitch.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Journalists produce 10+ articles per week.

Survey 177

Survey Marketing B2B Study 177

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. And, then, of course, there’s Amazon. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65

Meeting Automotive Engineering Media 65

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Like a game of Telephone , Nooyi’s relatively innocuous words were compounded by errors as reports of the interview spread across the web.

Financial 190

Financial Reddit Advertising Advertising 190

Stephen Waddington

NOVEMBER 21, 2018

These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers, and other stakeholders. That’s growth of seven percent since 2016 when it reached £12.9

Publicity 120

Publicity Analysis Measurement Tools 120

NewsWhip

AUGUST 18, 2020

Here, when we talk about engagement, we’re talking about Facebook engagement with web content, so that might be a like, a share, or a comment on a specific url. . Ben pointed out that even at the start of the year, engagement with web content seemed to be on the rise, with the top publishers in our monthly rankings hitting all time highs.

Web 78

Web Comparison Facebook Community 78

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. ISPs may band together to create one widespread list of “rules and regulations” everyone will need to follow.

Telecommunications 120

Telecommunications Privacy Software Data 120

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 72

Infographics Case Study Video Survey 72

PRSay

APRIL 18, 2016

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. Pagefair believes the loss will reach $42 billion in 2016. The Web is not free, it never was. Tchividjian writes weekly ethics blog. . It is a fast growing trend – ad blocking grew globally by 41% last year.

Ethics 60

Ethics Web Advertising Advertising 60

Sword and the Script

DECEMBER 11, 2018

Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

million - had become the last successful, worst-polling candidates in the 2016 race. Enter online ad blocking software, a technology that Madison Avenue is viewing with the kind of horror that dentists express when forced to see the Nazi dental torture scene in the Dustin Hoffman film, “Marathon Man.” Quality content at no cost.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48