PR in High Definition

APRIL 30, 2024

The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. So, safe to say it’s pretty new to the scene. In the face of all these challenges, FemTechs need to market themselves cleverly and carefully.

Privacy 62

Privacy Energy Technology Financial 62

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Social media managers will need to be able to write on the fly with accuracy and the ability to distill down complex ideas. However, I LOVE the concept they’re driving at here. Vishakha Mathur, associate director-social media, Merck.

Social Media 174

Social Media Media Analytics Data 174

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. Make Your Marketing Strategies More Meaningful. Square Format.

Video 78

Video Trends Strategy Marketing 78

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 69

Blogging Strategy How To Writing 69

Waxing UnLyrical

JANUARY 25, 2016

If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. ” 4.

Strategy 40

Strategy Software Creativity Writing 40

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. ” — The Role of Earned Media in Inbound Strategy. Content Strategy: Clarity, Constraints, and Common Sense. The reason for this is simple. – 11:15 a.m. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To align communication strategies with organisational purpose and values. To conduct formative and evaluative research to underpin communication strategies and tactics. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Her writing has been published on various websites including Brazen Careerist, Ragan’s PR Daily, Muck Rack, SpinSucks.com , Mediabistro, Business Insider and AOL Jobs.

Community 150

Community Twitter Corporate Groups 150

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. With the help of AI, marketers can now look at the big picture and implement this holistic view to refine their strategies. Pattern identification and strategy (16%).

Marketing 118

Marketing Data B2C Big Data 118

The Proactive Report

JANUARY 2, 2017

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. A Gallup poll in September 2016 showed that trust in the media has sunk to a new low. How to Spot Fake News. FactCheck.org offers these tips on how to spot fake news: Consider the source: .

Government 214

Government Digital PR Report LinkedIn 214

Ishmael's Corner

SEPTEMBER 16, 2015

Before writing this off as PR once again going off.more. The post The 12 Weirdest “National Days” Reveal Potential PR Strategy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Or the amount of money shelled out for chocolate, flowers and other sundry items for Valentine’s Day.

Strategy 60

Strategy Storytelling Writing Communications 60

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Investment Associate/Marketing, Wela Strategies 31. There will be a glut of AI-generated content as well.

Writing 198

Writing Communications Marketing B2B 198

Cision

JANUARY 8, 2018

The media, bloggers and influencers also require a deep understanding of your offering since they often have to write articles or reviews about new gadgets or services. For example, a company, Kraton, unveiled a new brand identity at K 2016. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

Stephen Waddington

NOVEMBER 26, 2017

The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. It’s the advice that I gave Marcel when we first met in the summer of 2016. The main goal when I first started MK was to sharpen my writing skills. What’s your writing habit? He took note.

Publicity 105

Publicity Media Writing Blogging 105

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 40

Blogging Strategy How To Writing 40

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs. As election 2016 showed, social media has arrived as a primary news source. Organize before you write. What’s your way in?

B2B 120

B2B Customer Service Software Technology 120

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing.

SEO 174

SEO Engineering Google Writing 174

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. Learn about his new Research Translation Writing Course (online) and Editorial Support Program.

Communications 171

Communications Training Education System 171

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! For more information on Forum Forward 2016 and to register, go to forumforward.org. I'm excited to present an interactive session that highlights centennial celebrations!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Invest in your future! Growing smarter.

Financial 98

Financial Conference Agency Resources 98

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. What about press releases, what are some new strategies and tips PR professionals can keep in mind?

Storytelling 60

Storytelling Social Media Sports Strategy 60

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. The 2016 version found the following the most trustworthy: Technical experts – 67%.

Writing 60

Writing Marketing YouTube Creativity 60

Stephen Waddington

AUGUST 11, 2019

I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. Hidden in plain sight The strategy and thinking behind the Vote Leave campaign is hidden in plain sight on Dominic Cummings’ personal blog. It was a highly effective communications strategy.

Communications 96

Communications Ethics Public Affairs Government 96

PRSay

OCTOBER 29, 2019

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I Let your talent lead the way.

Television 111

Television Writing Storytelling Video 111

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Reclaiming Social: Content Strategy for Social Media. Uber-Targeted Social Media Strategies. Top Digital Marketing Trends to Watch in 2016 {Podcast}. ” 5.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. We have seen this strategy work particularly well on behalf of our cyber-security-focused clients.

Pitching 136

Pitching Media Privacy YouTube 136

Cision

SEPTEMBER 8, 2016

In Content Strategy: Clarity, Constraints, and Common Sense, Kristina Halvorson , CEO of Brain Traffic, warned marketers against focusing so much of our attention on innovation. You need a content strategy that is the sum of your business goals, user needs and brand values. Cision (@Cision) September 7, 2016.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Solo PR Pro

JUNE 21, 2022

Back in 2019, I took my first “real” vacation since starting my business in 2016 — a three week trip to Australia where I fully unplugged. photo or writing the perfect caption allowed me to truly enjoy the trip.” For me, the planning began about three months ahead of my time off. Enjoy your next vacation!

How To 120

How To Social Media Communications Crisis 120

Cision

SEPTEMBER 11, 2017

According to our 2016 Shareholder Confidence 365 Study , more than 60 percent of institutional investors claim they receive emails directly from companies they already are interested in, but another 30 percent receive their news primarily from news portals, including Bloomberg and Morningstar. The Journalists. A lot, actually. That’s right.

Banking 192

Banking Newspapers Study Company 192