Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. With the help of AI, marketers can now look at the big picture and implement this holistic view to refine their strategies. Creative skills (26%). Image recognition software (4).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. Make Your Marketing Strategies More Meaningful. Square Format.

Video 78

Video Trends Strategy Marketing 78

Waxing UnLyrical

JANUARY 25, 2016

If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. ” 4.

Strategy 40

Strategy Software Creativity Writing 40

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 69

Blogging Strategy How To Writing 69

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. ” — The Role of Earned Media in Inbound Strategy. Content Strategy: Clarity, Constraints, and Common Sense. The reason for this is simple. – 11:15 a.m. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 194

Writing Communications Marketing B2B 194

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing.

SEO 174

SEO Engineering Google Writing 174

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. The 2016 version found the following the most trustworthy: Technical experts – 67%. To develop their own creative.

Writing 60

Writing Marketing YouTube Creativity 60

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!] Will you be at Forum Forward? I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Invest in your future! Growing smarter.

Financial 98

Financial Conference Agency Resources 98

PRSay

OCTOBER 29, 2019

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I Let your talent lead the way.

Television 111

Television Writing Storytelling Video 111

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy.

Blogging 40

Blogging Strategy How To Writing 40

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. What about press releases, what are some new strategies and tips PR professionals can keep in mind?

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Marketing Strategy: The Looming Knowledge Crisis. Therefore, for accurate year-over-year comparisons, I’m using the 2016 benchmarks the publication originally published.

Survey 73

Survey Corporate Comparison Financial 73

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit.

Banking 62

Banking Retail B2B Writing 62

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. The best practices and industry benchmarks that have helped to define our strategies and goals are being re-written. Invest in your future! Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). Adapting to Change.

Blogging 64

Blogging Analytics Google Writing 64

Beyond PR

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing.

SEO 75

SEO Engineering Google Writing 75

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. In fact, one of the sources included below cites The State of Agile Marketing in 2016 , which concludes as much. The military certainly rewards initiative and creative thinking, but only after you’ve mastered the field manuals. The top barrier? “We

Marketing 60

Marketing B2B Content Marketing Training 60

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". How do you think PR agencies will change? -

Meeting 98

Meeting Advertising Advertising Agency 98

OnePitch

DECEMBER 13, 2022

Kimeko is a senior marketing reporter for Digiday who covers media buying and ad spending along with marketing strategy. But the problem with that is then you see stuff you’re like, “Hmm, 2016. How She Writes Stories. [00:08:23] Our guest this week on Coffee with a Journalist is Kimeko McCoy. Her Pitching Preferences. [00:04:25]

Pitching 52

Pitching System Video Television 52

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). Adapting to Change.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

NOVEMBER 26, 2016

Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016. Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”.

Brand 60

Brand Branding Content Marketing Film 60

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. This was a conversation I had back in late 2016, and it continued on for 2017. Each year, the class gets more and more exposure, which has been very exciting. No pressure, right? That’s what I thought.

Social Media 40

Social Media Media Exercises Education 40

Shift Communications

MARCH 3, 2016

First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. But, the best strategy for making the most of your badge is to budget a few hours before the event to really think about what your goals are for SXSW. It is not necessarily a secret.

Interviews 60

Interviews Conference Creativity Community 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 190

Marketing Content Marketing Data Social Media 190

Beyond PR

SEPTEMBER 6, 2016

By adding new distribution channels to your strategy, you’ll not just find and convert new fanbases, but also strengthen relationships with those fans you previously converted. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Don’t be afraid to play against type.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. Melissa Thibodo @MelissaThibodo. written by Tiffany Gallicano) .

Sports 0

Sports Leadership Internal International 0

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. The Rate of Change is Accelerating. social media).

Education 52

Education Marketing Conference Agriculture 52

Norton's Notes

NOVEMBER 22, 2016

We are blogging when we tweet, when we share a particular image with a description, when we record a video or hit Facebook live and when we write a traditional article and pop it on the latest version of WordPress. As I said earlier, the premises are much the same, just with added varieties of platforms and creativity. In short, no.

Blogging 28

Blogging Marketing Web Twitter 28

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 101

Marketing Content Marketing Advertising Advertising 101