Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

The Resolution Blog

DECEMBER 16, 2015

Using resources appropriately to carve out dedicated time for reflection or using capital to bring in external advisors to help assess existing practices, identify ways to innovate-within-practice or design future ways of working is a highly beneficial use of money.

Case Study 120

Case Study Agency Creativity Study 120

Mindful Marketing

FEBRUARY 17, 2016

The post 2016 Challenges and Opportunities in PR Measurement appeared first on SeeDepth PR Analytics Platform. Other topics included: Are PR teams afraid of measurement? How should you present something that didn’t work? Is PR responsible for sales? How much does sentiment matter?

Measurement 50

Measurement Analytics Software Resources 50

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. 40] If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful. That next spring I started this blog, largely as a means of professional development.

Blogging 113

Blogging Software B2B Survey 113

Frederik Vincx

JULY 25, 2023

Article: How we applied the Google design sprint approach Remote user testing during a design sprint In 2016, after we reached product-market fit, I stopped with the day to day management of the company. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member.

Software 78

Software Banking Resources Government 78

PR 20/20

MARCH 17, 2016

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. You don’t have to necessarily create brand new content to get on the 2016 trend, but instead, repurpose pieces you’ve already created. Get started with your 2016 video goals. Explore mobile video.

Video 40

Video Marketing Mobile YouTube 40

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Maintain Open Communication and Access – Providing the media with the resources they need (e.g. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

OCTOBER 28, 2016

It takes dedicated time and resources to do it right. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Here’s some of what we talked about: On how we can benchmark the amount of time it takes to create effective content: A2 #measurePR First step, establish your #KPIs. Have a content plan.

Measurement 40

Measurement Comparison Banking Print 40

PR 20/20

FEBRUARY 29, 2016

That's why, for a limited time, we're offering a collection of exclusive resources with bulk purchases of The Marketing Performance Blueprint. Unlike the Performance Pack, these resources aren’t available anywhere else. Place a bulk order by April 15, 2016, and you'll gain access to the limited-time offer.

Resources 40

Resources Marketing Technology Strategy 40

Waxing UnLyrical

FEBRUARY 19, 2016

On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster. Twitter Facebook Google+ LinkedIn #measurePR Recap (Feb 2016): Measuring Community. They can have your back. A3a: HUGE impact. Based in the Washington, D.C., Wouldn't you like to be in her kitchen?

Community 40

Community Measurement Tools Facebook 40

prTini

DECEMBER 31, 2015

My company grew from 9 employees to 19 and the momentum heading into 2016 is inspiring. And, that’s how I landed on my two words for 2016: Live. Be intentional with time, money and other resources. May 2016 be your best year yet! The post 2016: The Year of Living Intentionally appeared first on prTini.

System 28

System Journalism Instagram Twitter 28

Doctor Spin

JANUARY 7, 2024

PR Resource: Media Polarisation Spin Academy | Online PR Courses The Media Polarisation Model We often hear how the media climate is “polarised”—a known and reasonably well-understood effect of classic media logic. Source: Nature 1 Higgins, K. Post-truth: a guide for the perplexed. Nature, 540, 9–9. Source: Nature 3 Higgins, K.

Interviews 59

Interviews Media eBook Journalism 59

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Colorado lawmakers enacted legislation this year to create online media-literacy resource materials that school teachers can use. Photo credit: giodilo ].

Journalism 131

Journalism Survey Ethics Report 131

Axia PR

AUGUST 12, 2020

Creativity would be easy if we had unlimited time, budgets, and resources. Since 2016, in an intentional effort to improve my creativity each day, I've been challenging myself to try new things, do things differently, and take more risks. Sometimes inspiration comes from strange places.

Creativity 62

Creativity Company Corporate Leadership 62

Deirdre Breakenridge

JULY 7, 2016

” How are Millennials finding work in 2016? What are good resources for Millennials to help them decide their career future? My Millennial life is an entertaining, humorous and honest look at a group of resourceful, charming and talented individuals. It makes up about 40 percent of the unemployed in the U.S.”

Twitter 202

Twitter Education Film Community 202

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

Remote PR Jobs

SEPTEMBER 25, 2023

Employment for public relations specialists will expand to 282,600 in 2026, up 9 percent from 2016, according to projections from the Labor Department. Meanwhile, jobs for reporters, correspondents and broadcast news analysts are forecast to decline 9 percent to 45,900 over the same period.

Newspapers 100

Newspapers Publicity Journalism Report 100

Remote PR Jobs

SEPTEMBER 25, 2023

So if you're looking to warm up leads that you've generated with earned media or win over some more, it's important that you're focusing on producing these educational, valuable resources. At the end of the day, this content can help leads determine whether or not working with you is the right choice for them.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

MARCH 1, 2016

” She goes on to describe the many different situations that may constitute a crisis, intimating a PR truism that preparation for crisis is oftentimes resource-dependent. Effective listening, resource management, practice and clear crisis roles may help to communicate well in a crisis. If you’re really experiencing a crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Another great resource for ethical decision-making is the Ethical Voices blog and podcast by Mark McClennan, APR, Fellow PRSA. Mark served as the PRSA National Chair in 2016 and launched this venture in 2018 with an interview of Paula Pedene, APR, Fellow PRSA, author of A Sacred Duty: How a Whistleblower Took on the VA and Won.

Ethics 110

Ethics Industry Publicity Analysis 110

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Doctor Spin

FEBRUARY 26, 2024

PR Resource: Free Persuasion PR Course “Since we cannot change reality, let us change the eyes which see reality.” — Nikos Kazantzakis Spin Academy | Online PR Courses Doctor Spin’s PR School: Free Persuasion PR Course Use this free Persuasion PR Course to elevate your public relations game with powerful insights. Primes as hidden persuaders.

eBook 52

eBook Journalism Course Examples 52

PRSay

OCTOBER 12, 2021

For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter. She is a member of PRSA and was inducted into the National Capital Public Relations Hall of Fame in 2016. Photo credit: seventyfour ].

Nonprofit 195

Nonprofit Financial Community Leadership 195

Doctor Spin

FEBRUARY 22, 2024

Public relations budgets and resources are often less well-defined and less accepted than marketing budgets and resources, but both disciplines contribute to the bottom line.” Public relations budget and resources. Public relations budget and resources. Source: Journal of Marketing 11 Batra, R., & Keller, K.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

DECEMBER 4, 2015

Use the following marketing game plan model , as featured in Chapter 10 of The Marketing Performance Blueprint , to build core strength, spur growth through existing assets, connect actions to outcomes and allocate resources based on performance. There are three phases—evaluate, establish and execute (e3)—made up of 15 steps.

Marketing 40

Marketing Mobile Resources Consumer 40

Deirdre Breakenridge

OCTOBER 21, 2019

The show has become a pop-culture juggernaut since its debut in 2016, winning the hearts of both Hollywood and millions of viewers. Provide an accurate description of each resource in the show notes , so it’s readily available for listeners. And I promise, there will be no Season 4 spoilers in this post!) Don’t Be Afraid to Take Risks.

Social Media 268

Social Media Film Construction Television 268

Deirdre Breakenridge

FEBRUARY 15, 2017

7. What are some of the best career resources for students and pros today? Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms. What characteristics do professionals look for in an interview candidate? 5. Is the art or the science of PR more important?

Twitter 281

Twitter System Community Healthcare 281

Doctor Spin

DECEMBER 3, 2023

PR Resource: The Priming Wheel The Priming Wheel (click to enlarge). Effective priming ensures that the audience is more receptive to the core message and helps build a narrative that resonates deeply with the values and beliefs of stakeholders and publics. Source: Current opinion in psychology 1 Wänke, M. Primes as hidden persuaders.

eBook 52

eBook Journalism Examples Resources 52

Doctor Spin

JANUARY 4, 2024

“Post-truth is a societal phenomenon, influenced by the expectation that honesty is the default position, and the public tolerance of inaccurate and undefended allegations in politics.” Source: Nature 1 Higgins, K. Post-truth: a guide for the perplexed. Nature, 540, 9–9. link] The Media Polarisation Model (Version 2). Nature, 540, 9–9. Post-truth?

eBook 52

eBook Analysis Engineering Social Media 52

Cision

APRIL 21, 2016

Read the free “State of the Media 2016 Report!” According to Cision’s “ State of the Media 2016 Report ,” 73 percent of journalists use social media to build relationships. Once you’ve established yourself as a reliable resource, the journalist may turn to you again in the future for another opportunity.

Pitching 120

Pitching Social Media Trends Report 120

Flack's Revenge

APRIL 18, 2016

The tweets feature tons of great advice, links to resources, running commentary on the day’s activities – and of course lots of social tools talk. Also, see Red Javelin’s 8 Social media Takeaways from the Social Tools Summit 2016 – Boston. If you are pressed for time, you could just read this post.

Tools 120

Tools Banking Social Media Technology 120

Stern + Associates

SEPTEMBER 21, 2023

With the rise of increasingly innovative technology, Ekblaw is able to expertly help leaders understand where to invest resources. Earth-based markets are going to have huge opportunities,” says Ekblaw, a member of the XPRIZE Space + Exploration Brain Trust.

Corporate 62

Corporate Real Estate Technology Healthcare 62

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q3: The 3 biggest content challenges are: lack of resources, increase in content, maintaining quality. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. andersenology. Do you agree?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q3: The 3 biggest content challenges are: lack of resources, increase in content, maintaining quality. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. andersenology. Do you agree?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. That doesn’t, however, mean social is an invaluable resource for media outreach. So how can you keep up and get your brand on reporters’ radar? Images via Pixabay: 1 , 2.

Report 120

Report Media Television Pitching 120

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

Plus, potential recruits, many who are digital natives, have a wealth of online resources for researching companies. According to the 2016 Edelman Trust Barometer , the employee voice is considered more credible than that of the CEO, by 52% to 49%. Disaffected employees can undermine a corporate brand.

Internal 136

Internal International Communications Employee 136

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . New Approach in 2016. This is a guest post by Courtney Lukitsch.

How To 120

How To Agency Creativity Pitching 120