ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Those considered part of an organization’s DNA more readily engage employee participation, make for better stories and inherently have more media appeal. The truth is we have happened upon some of our best spokespeople with a combination of resourcefulness and luck. Clients with just causes. The demise of fake news.

Pitching 120

Pitching Consumer B2B Survey 120

PRSay

JULY 27, 2016

1-7, 2016) encourages new public relations professionals to share resources and advice with fellow new professionals across the country as we celebrate current members and encourage new members to join. Here are a few ideas: Promote your local PRSA Chapter’s New Professionals Week event to employees.

How To 60

How To Local Training Resources 60

PRSay

MAY 26, 2020

For many weeks, hospitals in the region had to focus their resources on treating an unrelenting arrival of seriously ill coronavirus patients. Ellen Beth Levitt is a member of PRSA’s Health Academy Executive Committee, and was Health Academy chair in 2016. New Jersey was the second hardest-hit COVID-19 area, after New York City.

Communications 191

Communications Crisis System Healthcare 191

Communications Conversations

JUNE 27, 2016

LinkedIn’s big win: Access to huge resources. Think more 2017 than 2016. One obvious potential integration that impacts almost all corporate employees–LinkedIn’s social data could provide context for employees via email (i.e., The employee comm newsfeed may become a reality sooner than we think.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

JANUARY 10, 2017

If there was one “trend” that emerged in 2016 that should scare the bejesus out of PR counselors it’s this: Fake news. We’ve all read about the phenomenon by now and its impact on the 2016 election. Be ready to move quickly with employee communication channels. Not so much to push a story, necessarily.

Employee 60

Employee LinkedIn Reputation Corporate 60

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Internal International Social Media 78

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources. That’s what we aimed to discover.

Case Study 92

Case Study Study Brand Branding 92

PRSay

AUGUST 1, 2016

In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. To learn more about PRSA resources, chapter initiatives, and Chapter Diversity Awards application information, please visit www.prsa.org/diversity.

Resources 60

Resources Education Ethics Corporate 60

PR 20/20

SEPTEMBER 21, 2016

This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing. In a world where content and resources are literally at our fingertips, you’d think it would be simple to push content and leverage it for the B2B buying process, right?

Content Marketing 40

Content Marketing Marketing B2B Video 40

5W PR

AUGUST 16, 2019

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. Determine if what you’re looking at will not only fill your marketing needs but if you have the time and resources to devote to it.

YouTube 68

YouTube Social Media Engineering Media 68

ISEBOX

OCTOBER 19, 2016

And that’s just the Top 3, as of October 1, 2016. balance risks and benefits) if you’re promoting on a site you own or control, through any employee or agent. The resources are there – you just need to use them. YouTube: 1 billion. Twitter: 310 million. You know you’ve got the money: Pharma spent $5.4

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Contently - Strategy

APRIL 17, 2019

Look at it this way: a fintech startup with 50 employees should have a different mindset than a Fortune 500 bank that has 25,000 employees spread across 40 countries. The key is to scale based on the resources you have instead of comparing yourself to everyone else. We’ve seen clients thrive with all three models.

Content Marketing 84

Content Marketing How To Marketing Banking 84

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Host a community cleanup event or volunteer day with employees and customers. PR Resource: How To Write a 1-Page Strategy Keep it clean. Southwest Airlines employees celebrate passenger’s 104th birthday. 4 Ormont Blumberg, P. 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. They both have constituents, revenue needs, and growth goals.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

DECEMBER 4, 2018

Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 9) The purpose of marketing metrics.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

AUGUST 15, 2016

Nevertheless, we are expected to compartmentalize our feelings, go to work each day with a sunny disposition, and be productive employees and engaging team players, right? Domestic and international terrorism, in all its manifestations, can cause extreme anxiety, feelings of helplessness, and xenophobic and racial mistrust. Ford, Ph.D.,

Ethics 60

Ethics Leadership Resources Employee 60

Communications Conversations

MARCH 29, 2019

From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

JANUARY 12, 2017

As a refresher, in our previous post, we shared that public relations describes a series of strategic actions taken in order to foster and maintain a relationship between a business and the people they want to do business with—their customers, employees, competitors, etc.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. They showcase each employee, what they are working on for the day, and their own point of view of the day.

Customer Service 40

Customer Service Employee Internal International 40

Communications Conversations

NOVEMBER 2, 2017

How do you resource that? “ We started using it at the 2016 press conference at Target Field –and, it really took off. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. The story went live within minutes of the end of the game. In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Stay tuned in 2016! Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

PR Conversations

JULY 5, 2016

A terrific resource for students and educators alike. Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). Shelley also tells me that 92 year old, Elias (Buck) Buckwald (Harold Burson’s very first employee) is a guest lecturer in her class this week. Under the gaze of Bernays.

Publicity 53

Publicity Education Video Film 53

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Make it easy for shareholders to engage and choose to do business that connects on a deeper level.

Marketing 52

Marketing Storytelling Technology Community 52

Beyond PR

APRIL 26, 2016

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire. Book speaking engagements.

Small Business 40

Small Business Nonprofit Local Community 40

PR Conversations

JULY 5, 2016

A terrific resource for students and educators alike. Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). Shelley also tells me that 92 year old, Elias (Buck) Buckwald (Harold Burson’s very first employee) is a guest lecturer in her class this week. Under the gaze of Bernays.

Publicity 40

Publicity Education Video Film 40

PR Conversations

JULY 5, 2016

A terrific resource for students and educators alike. Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). Shelley also tells me that 92 year old, Elias (Buck) Buckwald (Harold Burson’s very first employee) is a guest lecturer in her class this week. Under the gaze of Bernays.

Publicity 40

Publicity Education Video Film 40

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. Everything you do is on camera or leaves some other digital trail,” warns Austin. Who was at fault?

Crisis 48

Crisis Airlines Reputation Corporate 48

Solo PR Pro

APRIL 18, 2017

This post was originally published in 2016 and has been updated with additional tips and information. Know the Difference: Employee vs. Independent Contractor – It’s important to ensure that you’re operating your business in compliance with the definition of what constitutes an independent contractor in the eyes of Uncle Sam.

Small Business 40

Small Business Banking Software Mobile 40

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? She hopes to combine her experience in human resources and her passion for public relations into a career in internal communications. Jennifer Spicer, @jennskelton.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

JANUARY 8, 2016

Learn to say “no” to work (or clients, or employees) that is (are) not aligned with your core mission, values & goals. Sharing is caring… even in 2016. Darryl Robinson-Keys had a great list of resources for continual learning the other day on Spin Sucks. Get organized. Stay fit and healthy.

Skype 40

Skype Analytics Groups Community 40

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way.

Pitching 228

Pitching Agency Social Media Creativity 228

PR Conversations

MAY 24, 2016

Yet it is more than double the UK general average employee churn rate of 10%. Anyone looking to climb the traditional career ladder undoubtedly will need to change companies, if not countries, in pursuit of a hierarchical progression in 2016 and beyond.

Publicity 41

Publicity Agency Study Mobile 41