Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Pitch interesting content.

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Pitching Report Brand Branding 120

Shift Communications

DECEMBER 29, 2016

Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Google introduced its Google Analytics™ Demo Account in August 2016. cta] The post SHIFT Archives: The Best of Q3 2016 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 74

Analytics Google Data Analysis 74

The Stalwart Blog

OCTOBER 8, 2015

As we look towards 2016, here are five things every PR professional can do to prepare for a successful year ahead. Make a list of all the publications you pitch and spend time getting reacquainted with what they cover. Do you want to learn more about Periscope and incorporate it into more campaigns in 2016? This is a no-brainer.

Small Business 60

Small Business Twitter Analytics Examples 60

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. By building a relationship I was able to convince the writer to share the pitch with her editor who loved one of the women’s choices and ended up including that and along men’s option in her travel gift guide.”. Client: Blink.

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Print Media Travel Wireless 60

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

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Measurement Data-Driven PR Analytics Data 60

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). You now have a different, more exciting challenge. Changing Habits. It’s simple.

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Pitching How To Instagram YouTube 120

Remote PR Jobs

SEPTEMBER 25, 2023

Census With six public relations workers for every reporter it’s no wonder that some writers say they are bombarded daily by story pitches. Employment for public relations specialists will expand to 282,600 in 2026, up 9 percent from 2016, according to projections from the Labor Department. Spin Cycle There are now 6.4

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Newspapers Publicity Journalism Report 100

PR in High Definition

OCTOBER 11, 2016

No, this wasn’t a vastly over-running planning session or pitch preparation. Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. The post Firefly braves the cold at Byte Night 2016 appeared first on Firefly Communications.

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Pitching Course Community Technology 48

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Once the final product is tested and released, PR professionals can begin pitching it. What does the future hold for public relations professionals? What should we be keeping an eye on? Christopher S.

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Data-Driven PR Infographics Data Trends 60

Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. Anna Williamson (@AnnaWilliamzon) May 18, 2016. Q: What makes a good pitch? “What makes a good pitch? Cision (@Cision) May 18, 2016. Be able to do what you’re pitching to me is job one.

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Film Pitching Print Journalism 211

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all). Facebook at Work.

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Facebook Nonprofit Enterprise Google 48

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. lags all other sectors but one (financial). What does that mean? a decline in X).

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Conference Healthcare Marketing Crisis 80

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. My biggest tip for PR people is: generic pitches never work for me.

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Radio Instagram Pitching Interviews 89

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. You may not have hit the nail on the head with the initial behavior-based tracking and pitching. Pitch Smart, Not Hard. Cision (@Cision) May 24, 2016. Break Down Silos.

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Data Conference Measurement Pitching 120

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. This is a good practice in general, but it could cozy you up closer to the reporters you want to pitch. Forget pitching just yet; instead, start a dialogue around an article you really enjoyed. Engage in 1-on-1 Dialogue.

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Journalism Trends Social Media Pitching 206

Maxim Behar

APRIL 17, 2024

In January 2016, Lord Bell led a Bell Pottinger delegation to South Africa to pitch for business from the wealthy and powerful Guptas, the Indian-born family said to be connected to South African President Jacob Zuma.

Crisis 64

Crisis Ethics Financial Conference 64

Cision

MARCH 3, 2016

According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Tailor Pitches. percent of journalists believe communication professionals need to tailor their pitches better. Understand Who You’re Pitching. Approximately 78.5

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Media Relations Media Pitching Survey 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. 2016: One Bold Content Marketing Prediction for 2016.

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Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

Frederik Vincx

JULY 25, 2023

Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Article: How we applied the Google design sprint approach Remote user testing during a design sprint In 2016, after we reached product-market fit, I stopped with the day to day management of the company.

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Software Banking Resources Government 78

Cision

APRIL 21, 2016

Sending a pitch to a journalist without building rapport in advance almost guarantees rejection. So where should communication professionals go to connect with journalists and ensure a more positive response to their pitches? Read the free “State of the Media 2016 Report!” Social media. Build Relationships.

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Pitching Social Media Trends Report 120

The Proactive Report

MAY 27, 2017

” Pew Stateo f the Media 2016. And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. That means there are fewer reporters to pitch your stories to. . “The Great Recession sent the U.S.

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Media Relations Media Newspapers Radio 127

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. How has PR Changed?

Blogging 113

Blogging Software B2B Survey 113

Cision

JANUARY 14, 2016

If your brand relies heavily on paid media to reach your audiences, you may need to readjust your 2016 strategy. Send Pitches Using a Media Database. Editorial calendars make planning campaigns and pitching easy. So how can you connect with an audience that ignores your messages? . Earned media.

Media 120

Media Pitching Policies Trends 120

Bianchi Biz Blog

FEBRUARY 12, 2024

A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. What advice do you have for PR people that want to pitch you? I was an editor for my high school’s paper, helming the Onion -inspired satire section. It was all made up, but I guess you could say that was my first newsroom job.

Meeting 86

Meeting Report Transportation Automotive 86

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). The quality of the pitch itself has degraded over the last few years. Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown?

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Pitching Journalism Tools Agency 43

The Proactive Report

JANUARY 2, 2017

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. A Gallup poll in September 2016 showed that trust in the media has sunk to a new low. Pitch your stories to media outlets and reporters that have a reputation for excellent news reporting.

Government 214

Government Digital PR Report LinkedIn 214

Cision

FEBRUARY 24, 2016

According to Cision’s State of the Media 2016 Report , 21.6 Translation: communication professionals who fail to incorporate Twitter into their outreach and pitching strategies won’t get the earned media they’re hoping for. “You The State of the Media 2016 Report found that 64.3 Find and Build Stories.

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Twitter Report Tools Pitching 120

Sword and the Script

APRIL 12, 2022

million in 2016. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 88

Software Pitching Measurement Enterprise 88

Communications Conversations

AUGUST 15, 2019

You could pitch bylined ideas to publications like Harvard Business Review, Forbes and Fortune and, given you were somewhat competent, you had a chance. You had to pitch the editor your story idea. It wasn’t crazy to get an article in HBR ( I did it with my HealthFitness client in 2016 ). She would review it.

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Leadership Media Pitching B2B 112

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . The supreme PR pitch is an abstract intellectual property.

How To 120

How To Agency Creativity Pitching 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients.

Creativity 174

Creativity Small Business Storytelling Travel 174

Doctor Spin

FEBRUARY 26, 2024

Like a skilled gardener preparing the soil before planting seeds, successful persuaders understand the importance of laying the groundwork before pitching. “Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Source: Current opinion in psychology 1 Wänke, M.

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eBook Journalism Course Examples 52

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

PR for Anyone

MARCH 13, 2024

A pivotal moment came in 2016 when Cheryl completed her master’s degree amidst personal tragedy and significant legislative changes regarding juvenile sentencing. She published her book, developed a curriculum, and pitched her program to key decision-makers, laying the foundation for the next chapter of her journey.

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Energy Education System Exercises 130

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. Approximately 29 percent of U.S.

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Report Media Television Pitching 120

Cision

MARCH 29, 2016

In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. And you could also cite statistics from your testing when pitching to a journalist or influencer to substantiate how this will be high interest to their readers. ” 4.

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Retail Pitching Print Writing 120