Bianchi Biz Blog

FEBRUARY 12, 2024

How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. What advice do you have for PR people that want to pitch you? I also try to highlight innovations that feel like small glimpses into the future.

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Meeting Report Transportation Automotive 86

Doctor Spin

FEBRUARY 26, 2024

Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. European Journal of Social Psychology, 36 2, 147–168. Primes as hidden persuaders.

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eBook Journalism Course Examples 52

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

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Publicity Public Affairs Journalism Corporate 52

Sword and the Script

APRIL 12, 2022

million in 2016. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

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Software Pitching Measurement Enterprise 89

Sword and the Script

APRIL 6, 2021

This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”.

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Media SEO Analytics Analysis 106

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

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Marketing Content Marketing Social Media Employee 214

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Approximately 29 percent of U.S.

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Report Media Television Pitching 120

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). The quality of the pitch itself has degraded over the last few years. Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown?

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Pitching Journalism Tools Agency 43

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

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Newspapers Pitching Interviews Writing 120

Cision

MARCH 29, 2016

In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. And you could also cite statistics from your testing when pitching to a journalist or influencer to substantiate how this will be high interest to their readers. ” 4.

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Retail Pitching Print Writing 120

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

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Fashion Pitching Journalism Social Media 120

Cision

FEBRUARY 26, 2016

She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. Bayse (@LEBayse) February 24, 2016. Find a way to work that into your pitch.”. Suzette Kettenhofen (@webdiva911) February 25, 2016.

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Newspapers Print Mobile Pitching 120

Cision

FEBRUARY 11, 2016

Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media. How can you stand out? Want inspiration? PricewaterhouseCoopers.

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How To Media Employee Policies 120

Bianchi Biz Blog

SEPTEMBER 20, 2021

The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Random, unsolicited e-mail pitches can be pretty annoying.

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Meeting Automotive Media Airlines 66

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? What is the motive behind this pitch?

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Meeting Automotive Media Transportation 81

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Paul Business Journal).

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Media Relations Pitching Media Report 100

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?

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Marketing Crisis Communications Small Business Measurement 60

Beyond PR

SEPTEMBER 9, 2016

You may think that sending as many pitches as you can would be the best route to go, but no journalist likes receiving a generic, mass pitch. One tailored pitch sent to the right journalist is worth way more than 1,000 pitches sent to the wrong ones. Practice Moderation. Be a Good Source.

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Pitching Journalism Study Writing 40

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. In 2016, Heliograf created more than 500 articles in the same time frame. Brand journalism is the key to a killer digital newsroom.

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Company Media Journalism Report 111

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching. You may get a reward in return.

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Guidelines Writing Social Media Newspapers 154

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Never underestimate the power of a good byline.

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Local Mobile Corporate Retail 68

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Read Cision’s free “State of the Media 2016 Report!” Instead, they pitched me on a position they had open. How will your background in journalism help you in this new position? Want to improve your media relations? And they told a good story.

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Newspapers Reddit Journalism Technology 120

Communications Conversations

NOVEMBER 12, 2020

In 2016, when a client approached the DKY partners with a lot of content needs, they decided it was time to add a full-time PR and content function, which I was super happy to come in and anchor. But journalism does addict you to quick results and to working alone. Later, they did some important pro bono branding work for me at FMSC.

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Publicity Leadership Corporate Agency 174

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

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Banking Marketing Wireless Advertising 60

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. “Never assume you have all the answers” – Nick Gourevitch.

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Pitching Crisis Consumer Storytelling 211

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. They don’t care.

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Conference Journalism Web Comparison 36

Shift Communications

MARCH 22, 2016

Journalism Needs to Change: Interestingly enough, this complaint did not come from PR/Marketing professionals but journalists themselves. Whether or not there will be changes to “old school” journalism are yet to be seen – but the ad model driving the news is not lost on those putting the stories in front of you each day.

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Privacy Hotels Film Data 60

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. Similarly, I read the Wall Street Journal, and there are plenty of people that do not. We couldn’t get in to post and distribute an announcement. So, we kept going without it. Buried on WCAX]. million.

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Engineering Content Marketing Analysis B2B 71

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Whatever category your work falls into, these programs are successful because they work.

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Blogging Strategy How To Writing 69

Beyond PR

JULY 20, 2016

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines.

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Media Relations Media Local Healthcare 40

Beyond PR

AUGUST 24, 2016

While social media may have once been viewed by news media as another way to drive clicks to articles, Cision’s latest Global Social Journalism Study reveals that social media use by journalists goes far beyond publishing and promoting content. . Architects.

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Social Media Study Media Groups 40

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism).

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Blogging Analytics Google Writing 64

Beyond PR

APRIL 26, 2016

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire.

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Small Business Nonprofit Local Community 40

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Whatever category your work falls into, these programs are successful because they work.

Blogging 40

Blogging Strategy How To Writing 40

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism).

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 b) Is Your Press Release Pitch Guilty of Information Overload? e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

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Trends Media Report Technology 60