ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. The word millennials will finally die a death in 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Beyond PR

SEPTEMBER 9, 2016

You may think that sending as many pitches as you can would be the best route to go, but no journalist likes receiving a generic, mass pitch. One tailored pitch sent to the right journalist is worth way more than 1,000 pitches sent to the wrong ones. Author Maria Materise is a content marketing specialist for Cision.

Pitching 40

Pitching Journalism Study Writing 40

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. This works for two reasons.

Media Relations 60

Media Relations Media Pitching Writing 60

Sword and the Script

JUNE 25, 2016

Whether in sales or marketing the moments we have to capture and hold the attention of a customer are short at best. It is just seven seconds on a cold call for sales or perhaps a phone pitch for PR. SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines. Send us a link!

Marketing 61

Marketing Content Marketing Energy Measurement 61

Contently - Strategy

OCTOBER 18, 2021

Or worse, the leader then takes that indecipherable jargon, put it all over the website, contaminates the sales pitch with it, and nobody says anything. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016. Pluralistic ignorance is the 7th plague of the corporate world.

Marketing 64

Marketing Storytelling Travel Corporate 64

Presspage

APRIL 12, 2018

In 2016, Heliograf created more than 500 articles in the same time frame. Jeff : “Bet on the ones that create content robot reporters will eat, then re-publish.” How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts?

Company 111

Company Media Journalism Report 111

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” Instead, they pitched me on a position they had open. How has content marketing changed over the years? I’m also looking forward to working with a great group of people with a wide range of skills and experience. Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. Why Content Marketing and Public Relations Need Each Other. That same year, the publishing and events company UBM acquired the Content Marketing Institute for just $17.6 So, we kept going without it.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Halloween, Thanksgiving, Hanukkah, Christmas, and fall and winter’s other holidays will be here sooner than you know it, bringing with them plenty of inspiration for engaging content.

Banking 62

Banking Retail B2B Writing 62

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that).

Blogging 69

Blogging Strategy How To Writing 69

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Barokas

JANUARY 19, 2018

While brands should still develop relationships with influencers who have a big page followings, they should take pitches a step further to comply with Facebook’s new algorithm. People are more likely engage in conversation with another person (as opposed to a page). Find Quality Comment Pods.

Instagram 84

Instagram Facebook How To Travel 84

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Audiences know the difference.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

MAY 11, 2016

Marketing tactics like these can be extremely useful, but if we’re relying on them out of comfort and forgoing the game-changing impact media relations can have, we’re doing ourselves and our clients a disservice. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that).

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 2, 2019

As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. b) Is Your Press Release Pitch Guilty of Information Overload? e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The deluge of PR pitches.

Survey 176

Survey Marketing B2B Study 176

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain. There must be a better way.

Marketing 53

Marketing Enterprise Print Film 53

ZudePR

JULY 20, 2016

But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. And you’ll drastically reduce your time spent pitching for work. #24: A melting pot of traditional media relations, SEO, content marketing, blogging, web strategy, link-building, email outreach, crisis management skills.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Hustle and pitch. Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 85

Marketing B2B Interviews Content Marketing 85

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. That so few are paying attention to this means it’s a real opportunity for an entrepreneurial CMO with bona fide content marketing chops. 5) Did Outbrain Try to Pitch Content Marketing at Cannes?

Content Marketing 60

Content Marketing Survey B2B Google 60

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B 63

B2B Study Marketing Survey 63

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Communications Conversations

AUGUST 31, 2018

I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. In some circumstances, especially in B-to-B marketing, they do serve a purpose. But, in general, reporters don’t want a product pitch on a press release. ” I’ve been surprised by how similar content marketing is to journalism.

Media 112

Media Journalism Report Video 112

Sword and the Script

MAY 5, 2016

This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. We are practicing what we preach because this content marketing trend is not a fad. In fact, I think PR is the best kept secret in content marketing.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Hustle and pitch. Implement viral marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

AUGUST 19, 2016

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. Need more tips on crafting your holiday pitch? OUTLET: Allure.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Beyond PR

OCTOBER 14, 2016

Use your PR team to pitch an executive’s expertise to the media directly and to respond to more media requests. Get those results by downloading the Top 100 2016 Election Journalists, Editors and Media Influencers. Raise a speaker’s professional profile by positioning them as a voice at large corporate or industry events.

Public Affairs 40

Public Affairs Analysis Television Infographics 40