Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. You can earn media by getting press mentions, positive reviews, reposts, recommendations, etc. At Influence & Co.,

Media 100

Media Pinterest LinkedIn Case Study 100

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

DECEMBER 13, 2017

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Authenticity is key.

Brand 208

Brand Branding Consumer Transportation 208

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. companies that have web presences in Europe or market products there. If content is king, then data is the emperor. presidential election.

Ethics 249

Ethics Data Privacy Policies 249

Maxim Behar

FEBRUARY 20, 2024

RIP, Press Release! 1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. To be more precise, His Majesty the Press Release has been dying — a relatively slow death, but a death, nonetheless. After all, press releases are still in circulation.

Social Media 59

Social Media Facebook Airlines Web 59

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

DECEMBER 23, 2015

As the holidays approach, you may be thinking about the gifts you’ll give others, whether for friends and family or clients and employees. But what about the gifts you give yourself? That means you’re better positioned to help your company get more attention online and in the press. You’ve Set Yourself Up for a Great 2016.

Employee 120

Employee Pitching Writing Content Marketing 120

Cision

MARCH 29, 2016

Our limits today are of attention rather than of resource, and press releases are one of many different communication channels that you have to deal with. PR has an optics problem that disadvantages press releases further. In a 2012 study of medical research press releases, 25 percent were determined to be embellished.

Retail 120

Retail Pitching Print Writing 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. We have mixed feelings about this one. A look at the year in review offers some clues as to what 2017 year has in store. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

And to raise visibility with press, it’s not enough to simply be a successful challenger. Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Sundial (marketers of the Shea Moisture and Nubian Heritage lines) identified an underserved market and developed products for it.

Brand 136

Brand Branding How To Storytelling 136

Stern + Associates

SEPTEMBER 21, 2023

Earth-based markets are going to have huge opportunities,” says Ekblaw, a member of the XPRIZE Space + Exploration Brain Trust. Space research can help us transform the planet, transform humanity and address some of our most pressing concerns and challenges.”

Corporate 62

Corporate Real Estate Technology Healthcare 62

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Flack's Revenge

APRIL 20, 2017

It’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. Marketers are accusing competitors of post-truth PR claims. How do you build trust, validation, and visibility through the press when media trust is at a record low? Educate about PR. Look up sources.

Wikipedia 159

Wikipedia Ethics Education Data 159

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML]. The emphasis here is on talent or ability.

Tools 68

Tools Marketing Advertising Advertising 68

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” Heather Ripley writes about the importance of insuring that all crisis responders understand their responsibilities and are practiced.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But what about the crisis situations that are handled well? Those instances are obviously few and far between, presumably because we don’t hear about the bad news that never hit the press. It will be remembered primarily by marketing and PR professionals. Well handled. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Flack's Revenge

APRIL 18, 2016

If you are pressed for time, you could just read this post. Also, I thank the great panel that assisted with my influencer marketing session: Lina Roque , CA Technologies (congrats for winning a Social Guru award!), Paul Gillin mentioned it in his Silicon Angle piece about social selling. Check out the Storify wrap, below.

Tools 120

Tools Banking Social Media Technology 120

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Monitor word-of-mouth and press coverage. Spin Academy | Online PR Courses What Public Relations Does “Public relations and marketing both use relationship-building techniques, but their missions and philosophies are fundamentally different.” That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

NewsWhip

OCTOBER 13, 2022

For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks. Good crisis communications teams stay prepared for these kinds of events.

Brand 148

Brand Branding Sports Crisis 148

PRSay

MAY 26, 2020

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices. Dennis Wilson, Jr.,

Communications 191

Communications Crisis System Healthcare 191

Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . New Approach in 2016. This is a guest post by Courtney Lukitsch.

How To 120

How To Agency Creativity Pitching 120

Mindful Marketing

JUNE 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. billion to $9.7 billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

ImPRessions - Crenshaw Communications

APRIL 12, 2016

As a general guideline, companies should update their website, rewrite background materials, down to press release boilerplate, as often as milestones happen within the company, e.g. new products are added, new leaders appointed, or the company marks a key anniversary. Get me rewrite! What’s new?

Company 120

Company Guidelines Leadership Financial 120

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. As you can see from the content strategy, it’s all about the data. And they’re getting very picky about what they publish. It’s all about the traffic and the clicks. The data is available.

Trends 124

Trends Data-Driven PR Data System 124

Presspage

APRIL 12, 2018

Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. In this digital age, many, many brands are still using press releases to connect their stories to media outlets. In this digital age, many, many brands are still using press releases to connect their stories to media outlets.

Company 111

Company Media Journalism Report 111

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

APRIL 10, 2018

A couple weeks ago a client was locked out of their press release service. Yet, that coverage was earned without paid press release distribution provided by a vendor. Press Release Distribution Loses Its Allure. A sure-fire way to stir up debate – or plea for attention – in public relations is to call the press release dead.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Onclusive

MAY 18, 2017

In that sense, PR is the final marketing frontier. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. But today, a prerequisite for working in marketing and advertising is having a solid understanding of data analytics. PR is a powerful lead generator.

Advertising 150

Advertising Advertising Data LinkedIn 150

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. More Intelligent” Marketing Automation. I love traditional marketing automation. Traditional marketing automation makes marketers more efficient, productive and successful.

Agency 84

Agency Enterprise Technology Analytics 84

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Click To Tweet.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. These platforms show the best return on investment for social ad spend according to B2B marketers.

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

JULY 5, 2016

A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. Schaefer’s content shock , in which marketers create more content than humans can possibly consume.

Publicity 110

Publicity eBook Analysis Google 110

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Product launches.

Social Media 54

Social Media Tools Marketing Enterprise 54

Cision

FEBRUARY 26, 2016

On Wednesday, February 24, four major Washington Post editors – Ann Gerhart , Amanda Erickson , Allison Michaels and Terri Rupar – came together at the National Press Club to discuss the current state of the media and communicators’ role in it. She’s not looking for pitches laying out everything there is to know about a subject.

Newspapers 120

Newspapers Print Mobile Pitching 120