Everything and ethics with Mark McClennan, PRSA’s 2016 National Chair and EthicalVoices host
Axia PR
JUNE 14, 2022
In this episode, Mark McClennan, 2016 PRSA National Chair and host of EthicalVoices , shares his expertise on ethics.
How to Evolve with the 2016 PR Trends
Marketwired
FEBRUARY 26, 2016
Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. How to Evolve with the 2016 #PRTrends Click To Tweet.
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Kicking Off #PRStudChat in 2016 with PR Strategy
Deirdre Breakenridge
JANUARY 12, 2016
ET to kick off 2016 with a Twitter chat discussion on PR Strategy. On January 19th, Shonali and our community will share insights on how to move forward in 2016, with a solid PR strategy in place. The post Kicking Off #PRStudChat in 2016 with PR Strategy appeared first on Deirdre Breakenridge. … Read more.
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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media
Cision
AUGUST 23, 2016
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Uncover more social media trends by downloading our 2016 Global Social Journalism Study now. journalists say they would be unable to carry out their work without social media.
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Infographic: How Journalists Use Social Media in 2016
Cision
SEPTEMBER 20, 2016
As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Keep scrolling for key insights and download the 2016 Global Social Journalism Study for the full results.
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Infographic: What’s the State of the Media in 2016?
Cision
MARCH 3, 2016
Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. Periscope launching to join the ranks of Meerkat and Stream.
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120 How to Use Multimedia For Better PR Campaigns
Cision
OCTOBER 4, 2017
Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Multimedia is a crucial component to impactful modern-day journalism.
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How To Use Hashtags More Effectively in 2016
Cision
SEPTEMBER 12, 2016
She thinks it’s kind of stupid and she’s right (#superfluous), but it’s always funny to me because it demonstrates how little thought goes into using them. Every day I text my wife hashtags.
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9 Content Marketing Trends That Will Rule The Roost In 2016
Cision
DECEMBER 29, 2015
Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? Learn how to build a brand journalism program with Cision’s free white paper! Social Media.
SHIFT Archives: The Best of Q2 2016
Shift Communications
DECEMBER 28, 2016
Want to see how to do this for your blog? Here’s how. Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer.
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Prepping your PR plans for 2016: What to look for, what to ignore
Marketwired
DECEMBER 15, 2015
31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. In 2016, we want to make your lives a bit less hectic (hopefully). What should you look for in 2016? What are you looking forward to in 2016? Between now and Dec. Let’s make this easy for PR pros, though.
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100 SHIFT Archives: The Best of Q3 2016
Shift Communications
DECEMBER 29, 2016
Want to see how to do this for your blog? Here’s how. Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Google introduced its Google Analytics™ Demo Account in August 2016. Let’s jump in: Why PR Pros Need the New Google Analytics Demo Account.
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7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]
Sword and the Script
DECEMBER 31, 2016
The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.
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The Perfect Pair: How to Use Events to Amplify Major Company Announcements
Cision
JANUARY 8, 2018
For example, a company, Kraton, unveiled a new brand identity at K 2016. In addition to learning more about Kraton’s products, K 2016 attendees and media got to fully immerse themselves in Kraton’s new brand, creating a memorable experience for all. Campaign Launch.
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222 Earned Media Highlights from 2016
Shift Communications
DECEMBER 2, 2016
Our team took his insights and placed two different bylines, one for Mobile Marketer and one for VentureBeat , that offered marketers advice on how to harness the power of Apple’s new rich push notifications that debuted with the iOS 10 system. Mary McGuire. Account Manager. Want meaningful earned media coverage for yourself in 2017?
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2016: The Year of the (Marketing) Monkey
Shift Communications
DECEMBER 11, 2015
2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Here’s to an exciting 2016. Derek Lyons.
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Pitches That Placed: How to Pitch Travel + Leisure
OnePitch
SEPTEMBER 21, 2022
In November 2016, the __ property became a National Historic Landmark listed on the national registry, which you can see here (search Century Electric Foundry Complex). The post Pitches That Placed: How to Pitch Travel + Leisure appeared first on The TypeBar. Want more blogs like this?
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How to Take Time Off When You Run Your Own Business
Solo PR Pro
JUNE 21, 2022
How to take a vacation as a business owner. Back in 2019, I took my first “real” vacation since starting my business in 2016 — a three week trip to Australia where I fully unplugged. You get to decide how to structure your time off. It allows you the chance to step away from real life, relax and recharge.
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120 Challenger Brands: Here’s How To Win At PR
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. The post Challenger Brands: Here’s How To Win At PR appeared first on Crenshaw Communications. Your brand needs to do more than that to build inroads and tell your story effectively.
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How To Engage Millennials In Corporate Social Responsiblity
ImPRessions - Crenshaw Communications
NOVEMBER 20, 2017
The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. The post How To Engage Millennials In Corporate Social Responsiblity appeared first on Crenshaw Communications.
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168 How PR professionals can prepare for 2016
The Stalwart Blog
OCTOBER 8, 2015
That means identifying what worked and recognizing what didn’t and how to make changes. As we look towards 2016, here are five things every PR professional can do to prepare for a successful year ahead. Do you want to learn more about Periscope and incorporate it into more campaigns in 2016? Create editorial calendars.
How to Win at PR: Looking Ahead to a New Business Year
Cision
DECEMBER 28, 2015
As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . How To Win It. How To End It. Next Level Thinking.
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Getting Your PR Measurement Program in Shape for 2016
Shift Communications
OCTOBER 15, 2015
It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?
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60 Brands, Here’s How to Captivate Consumers in the Age of Distraction
Cision
MAY 31, 2017
In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. The post Brands, Here’s How to Captivate Consumers in the Age of Distraction appeared first on Cision.
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How to spruce up your newsroom—and draw eyeballs
Presspage
SEPTEMBER 10, 2020
This article was orininally published on PR Daily on February 3, 2016. There are two kinds of digital newsrooms in the organizational world. Some are designed to please the chief executive with flowery turns of phrase but offer little concrete information.
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How to spruce up your newsroom—and draw eyeballs
Presspage
SEPTEMBER 10, 2020
This article was orininally published on PR Daily on February 3, 2016. There are two kinds of digital newsrooms in the organizational world. Some are designed to please the chief executive with flowery turns of phrase but offer little concrete information.
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Solo PR FPRA 2016 Conference Recap
Solo PR Pro
AUGUST 16, 2016
Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. It was amazing to share with one another and our fellow attendees at the 2016 Florida Public Relations Association Conference in Tampa Bay, Florida! Jennifer Lefkowitz in a session, photo via FPRA.
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40 10 New Facebook Features for 2016
Cision
DECEMBER 21, 2015
The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).
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2016 Challenges and Opportunities in PR Measurement
Mindful Marketing
FEBRUARY 17, 2016
How should you present something that didn’t work? How can you measure share of voice? How can PR executives get the measurement they need from vendors? How to create measurement charts and reports – and interpret the data. How has social media evolved PR measurement? Is PR responsible for sales?
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What You Can Learn in 2017 from our Favorite MaccaPR Posts of 2016
MaccaPR
JANUARY 17, 2017
Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.
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PR Salary: What’s a PR Pro Worth in 2016?
Sword and the Script
MARCH 8, 2016
The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. If you enjoyed this post, you might also like: How to Get Ahead for the Young PR Account Executive. The post PR Salary: What’s a PR Pro Worth in 2016? CC BY 2.0 ).
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How to Pitch Social Influencers
Cision
NOVEMBER 24, 2015
It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. You now have a different, more exciting challenge. Why should your company or agency use social influencers and native content in your PR strategy? Changing Habits. TV viewerships is down 17 percent among millennials ( Nielsen ).
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Chat Recap: 2016 Business Resolutions, Challenges and More
Solo PR Pro
JANUARY 14, 2016
On the second Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). How would you assess the sentiment of your clients and prospects?
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How to Tackle PR for a Digital Health Startup
Shift Communications
NOVEMBER 10, 2016
But the health and medical app arena is becoming quite crowded; one report stated that 259,000 such apps were listed on major app stores in 2016. cta] The post How to Tackle PR for a Digital Health Startup appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Then, let the data do the talking.
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2016 is the Year for Video Marketing
PR 20/20
MARCH 17, 2016
But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. For example, mobile videos are automatically delivered in full screen, and customers immediately understand how to react to a “play” button CTA. Consider repurposing your product how-tos or overviews into videos.
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40 How to Use Your Company’s Culture to Get Media Coverage
Cision
FEBRUARY 11, 2016
However, it’s Fast Company ’s article on Patty McCord, former chief talent officer, that highlights how earning media coverage around company culture takes time…and for Netflix, a 124-page document about how to make it happen. Consequently, the career website named Airbnb the best tech company to work for in 2016.
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How To Do Better Targeting on Twitter
Cision
NOVEMBER 28, 2016
We do know that the actual number of tweets has decreased in 2016 from its 2014 peak. Presumably because of API restrictions, there isn’t any more recent data to suggest a change in this dynamic.
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Registration is Open for the Solo PR PRO 2016 Main Event
Solo PR Pro
MAY 24, 2016
We are thrilled to announce that once again, Solo PR Pro has teamed up with with the Florida Public Relations Association (FPRA) Conference for our main event activity for 2016 and registration is now open! The FPRA Conference will be August 7-10, 2016, in Tampa Bay, Florida, and registration is now open. How to Register.
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How to Grow Your Content Marketing Program
Contently - Strategy
APRIL 17, 2019
In the first playbook in this series, we shared our Content Marketing Maturity Model to show what different phases of success look like: The first playbook explained how to get out of content chaos by using a documented strategy, competitive analysis, and a content calendar. Take RBC, which is a huge company.
How to Boost PR Campaigns With Social Data
Beyond PR
JANUARY 16, 2018
Edelboim has served as Cision’s President of the Americas since December 2016. He was named President of PR Newswire in June 2016, and prior to that was a Senior Vice President at the company from June 2013 to June 2016. Edelboim has over 15 years of experience at the intersection of media and technology.
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How to Conduct your Own Year in Review on Twitter [UML]
Sword and the Script
DECEMBER 24, 2016
Facebook knows how to finish the year with class. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. B2B PR Sense Blog: How to write press release headlines that people actually read.
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How to Evaluate Sponsorships
Katie Paine's Measurement Blog
AUGUST 8, 2016
(Please note: This piece originally appeared as a free article in the early August 2016 edition of The Measurement Advisor newsletter.) The post How to Evaluate Sponsorships appeared first on Paine Publishing. It’s human nature to want to connect in-person with favorite brands, celebrities, and artistic/like-minded […].
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40 How to Get the B2B Marketing Persona Right [UML]
Sword and the Script
NOVEMBER 12, 2016
That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Additional recommended reading: Anecdote: How to Define a Market Opportunity. The post How to Get the B2B Marketing Persona Right [UML] appeared first on Sword and the Script.
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114 #measurePR Recap (June 2016): Live from #AMECSummit
Waxing UnLyrical
JUNE 24, 2016
Despite the offline-online discordance, it was actually really fun, and those who participated live told me learned a ton about how to curate such an event. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. Yet online, it’s all RAH RAH RAH!!! Someone pinch me!
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