Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Here’s to an exciting 2016. Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . How To Win It. How To End It.

How To 120

How To Agency Creativity Pitching 120

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. You now have a different, more exciting challenge.

Pitching 120

Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

PRSay

NOVEMBER 5, 2021

Knowing the reliability and bias levels of the particular publications your client gets covered in is crucial to understanding how to respond appropriately. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. Vanessa Otero is the founder and CEO of Ad Fontes Media.

Communications 189

Communications Journalism Advertising Advertising 189

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

NOVEMBER 28, 2016

And all of these users are having to adjust to changes such as “Moments,” “Mute,” and increasing exposure to advertising and promotion. We do know that the actual number of tweets has decreased in 2016 from its 2014 peak.

Twitter 0

Twitter How To Social Media YouTube 0

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. One CEO who knows how to do this is Elon Musk.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Facebook and Google dominate digital advertising. Many marketers seem accepting of the fact that the two platforms control 80% of internet advertising, but there’s risk there, and not just for publishers.

Trends 159

Trends Mobile Advertising Advertising 159

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016.

Data 120

Data Conference Measurement Pitching 120

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. Without it, we better have a large surplus of advertising budget lying around. Q: If a brand has a small following, how do they get people outside of their network to view their content?

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Remote PR Jobs

SEPTEMBER 25, 2023

Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. To help you effectively execute on all three, we'll walk you through the nuances of each below, as well as some suggestions on how to leverage them for your company.

Media 100

Media Pinterest LinkedIn Case Study 100

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Shift Communications

MARCH 2, 2016

As we’re nearing the end of the first quarter, companies are out in full force, spending their shiny new 2016 marketing budgets on lead gen campaigns; ad campaigns, email marketing, you name it – they’re doing it. Be smart with your 2016 budget by developing objectives, getting specific with your campaigns and testing! The problem?

How To 60

How To Google Industry Strategy 60

Deirdre Breakenridge

JULY 9, 2018

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. If you’re not sure how to start, feel free to use me as a test case!

Social Media 150

Social Media Media Case Study Analytics 150

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising Data LinkedIn 150

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. How to Get the B2B Marketing Persona Right [UML]. Looking for an agency that knows how to align with sales?

B2B 66

B2B Marketing Advertising Advertising 66

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. If you have some budget, you can play around with different tools like press releases , content marketing and advertising. Download 11 Ways to Leverage Press Releases to find out how to: Grab readers’ attention with multimedia. It’s Getting Easier.

Marketing 120

Marketing Analytics Television Tools 120

Communications Conversations

NOVEMBER 16, 2022

How much social media jobs have changed in just 6-7 years and how the skills have changed as a result. I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Yes, social media pros do need to understand how to manage social ad campaigns. Many of those skills DO apply today.

Social Media 174

Social Media Media Analytics Data 174

ISEBOX

OCTOBER 19, 2016

And that’s just the Top 3, as of October 1, 2016. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. They give a factual summary, identify specific violations, and tell the recipient exactly how to rectify the problem.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. 1) B2B to Invest 12.3% of Revenue in Marketing.

Marketing 60

Marketing Survey B2B Study 60

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. That means learning how to use Power Editor, LinkedIn’s ad platform and Twitter ad products. It means understanding how to manipulate different components of ad campaigns.

Instagram 60

Instagram Analytics Mobile Employee 60

Cision

MARCH 22, 2017

Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. In this session, the topic of how to create compelling content was discussed, as well as the evolution of branded content. Cision (@Cision) March 13, 2017. ” #OnBrandPodcast. —

Communications 209

Communications Policies Storytelling Groups 209

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. This class is unlike others in PR, Marketing, and even Advertising classes.

Social Media 150

Social Media Exercises Media Resources 150

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable.

Reputation 94

Reputation Measurement Brand Branding 94

Prakkypedia

DECEMBER 13, 2017

That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. Arnott’s wasn’t quite as adventurous in March 2016 when it remodelled some of its Shapes flavours, but that move also generated widespread commentary across social media and in the mainstream media. Darn it all.

Transportation 71

Transportation Twitter Advertising Advertising 71

Mindful Marketing

JULY 5, 2021

The sponsoring organization and its advertising agent should be aware of the target market they’re trying to reach in terms of its demographics, psychographics, and any other identifying criteria. Beyond an appreciation of the discipline as a whole (e.g.,

Sports 111

Sports Banking Financial Advertising 111

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. Today, old-fashioned advertisements stick out like a sore thumb.

Instagram 158

Instagram Publicity How To Social Media 158

Practical Law Construction

MARCH 9, 2022

It was decided as common ground in this case that the contract was concluded at a meeting at the property on 21 June 2016 which was attended by the builder, Mr Foster (D2 – see below) and the claimant. The claimant homeowner contracted with one of the six defendants listed below to carry out construction works on her home.

Construction 72

Construction Insurance Insurance Meeting 72

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji. Newhouse School.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. You need to know how to tap into this community’s influence and build relationships that deliver a continual cycle of growth for your company.

Marketing 120

Marketing Financial Strategy Analytics 120

MaccaPR

AUGUST 26, 2015

Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. Stay tuned in 2016! In sum, Kemps’ anniversary was a great example of how to give a brand’s corporate history a whole new life.

Corporate 48

Corporate Examples Storytelling Brand 48