Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Additional recommended reading: Anecdote: How to Define a Market Opportunity. The post How to Get the B2B Marketing Persona Right [UML] appeared first on Sword and the Script.

B2B 115

B2B Marketing How To Survey 115

Contently - Strategy

APRIL 17, 2019

When you should scale depends on so many factors, like company size, content budget, team size, internal skills, and content maturity. However, when RBC first partnered with Contently in 2016, it made the smart decision to prove its content program on a small scale before ramping up to include other teams.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. Despite the offline-online discordance, it was actually really fun, and those who participated live told me learned a ton about how to curate such an event. Doing it live from a REAL event! Someone pinch me!

Measurement 42

Measurement Analysis Banking Internal 42

Beyond PR

JANUARY 16, 2018

Communications teams will also be able to easily access charts and easy-to-share dashboards to visualize social data in the way that matters most to their brand and internal audiences. Edelboim has served as Cision’s President of the Americas since December 2016.

Data 70

Data Retail How To Sports 70

PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel.

Ethics 115

Ethics Journalism Conference Study 115

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. One CEO who knows how to do this is Elon Musk.

Twitter 235

Twitter Customer Service Web Facebook 235

Barokas

DECEMBER 12, 2017

So how exactly do you make a survey work for your client? Well it all comes down to a few key factors and a LOT of internal brainstorming and discussions. The post How to make a survey work for your PR plan appeared first on Barokas Public Relations.

Survey 60

Survey How To Data Pitching 60

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Amirite ladies? This month’s #measurePR’s edition was no exception.

Measurement 40

Measurement Meeting Comparison Banking 40

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. He was instrumental in Cison’s 2016 acquisition of PR Newswire for $841 million – and the eventual SPAC acquisition and “blank check IPO.” Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar.

Software 165

Software Marketing Leadership B2B 165

Beyond PR

JANUARY 9, 2018

Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. . For example, a company, Kraton, unveiled a new brand identity at K 2016. If you’re struggling on how to write your event keynote announcements, check out our blog post How to Hit the Right Notes with Keynote Speaker Announcements.

Company 68

Company Trade Shows How To Product Launch 68

PRSay

MAY 28, 2021

She received PRSA’s highest individual honor, the Gold Anvil Award, at the PRSA 2016 International Conference in Indianapolis. My mantra at TCU was ‘the most important part of your education was learning how to learn.’”. She served as chair of the College of Fellows in 1992.

Education 78

Education Conference Journalism LinkedIn 78

Deirdre Breakenridge

NOVEMBER 21, 2018

With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. The final step in understanding how to make a job work for you is knowing when you’ve gotten all you can out of an experience.

Communications 171

Communications Nonprofit Training Study 171

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

PRSay

NOVEMBER 5, 2021

Knowing the reliability and bias levels of the particular publications your client gets covered in is crucial to understanding how to respond appropriately. Alarmed by the unhealthy state of the media ecosystem, she used her expertise in content analysis to create the original Media Bias Chart in 2016. Providing an opportunity to lead.

Communications 189

Communications Journalism Advertising Advertising 189

Beyond PR

MARCH 8, 2017

We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event. For example, during the International Home and Housewares show in 2016, they had a talk called “How Millennials Make Themselves at Home.”

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Sword and the Script

JULY 7, 2020

Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Prowly is headquartered in Poland and is among a growing list of newer international PR tech companies worth keeping an eye on. This page is designed to help you understand how to get mentioned here. >>>

Technology 123

Technology Publicity Software Print 123

Stephen Waddington

APRIL 23, 2020

We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. There are currently 4.5

Government 132

Government Crisis Exercises Retail 132

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .

Conference 120

Conference Internal International Data 120

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Every good PR agency knows how to turn a holiday into an opportunity for good work. Here’s what we promise to do more of in 2016. For the New Year, we’d like to seize the occasion to make a fresh start and set new goals. Get ahead of the newest media developments. Increase face time.

Fashion 149

Fashion Writing Internal International 149

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. That means learning how to use Power Editor, LinkedIn’s ad platform and Twitter ad products. It means understanding how to manipulate different components of ad campaigns. It means understanding how bill clients. Sure video production skills are still in demand in 2016.

Instagram 60

Instagram Analytics Mobile Employee 60

Ethical Voices

FEBRUARY 26, 2024

The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. She was there beside me, helping me think about how best to take care of my team. We assigned an intern to her to make sure she ate, to take notes, to answer her phone, to take messages. She’s a wonderful practitioner.

Ethics 91

Ethics Healthcare Government Energy 91

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Here are my picks for the top 3 PR trends in 2018. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

PR 20/20

OCTOBER 14, 2016

How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed. Google dominates search share volume , with around 63% of desktop share and a whopping 94% of mobile search share in July 2016.

SEO 40

SEO Content Marketing Strategy How To 40

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

Deirdre Breakenridge

JUNE 2, 2017

The idea for ‘A Place Called Earth’ came out of a flight back from the US to Australia in March 2016. How are you getting the word out about your project? I love appearing podcasts, radio and other media around the world, sharing insights on how to make a greater impact. How have relationships helped to fuel your efforts?

Film 150

Film Travel Leadership Training 150

Cision

JUNE 17, 2016

They had a chance to catch up over cocktails at the AMEC International Summit on Measurement this week in London. I set them up myself and I don’t even know how to use the TV remote. Tina: Did you see how many software platform vendors there were upstairs? Michelle: It’s funny. They were all focused on media analysis.

Data 120

Data Analysis Measurement Study 120

PRSay

OCTOBER 29, 2019

No matter how many episodes they go through, SNL continues to find new ways to make us laugh, lampoon our public figures and create new waves of comedic stars. So how have they managed to stay one of the most popular shows on television for more than four decades? Are you feeling stuck with the type of content you’re making?

Television 111

Television Writing Storytelling Video 111

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

Contently - Strategy

AUGUST 11, 2022

You can streamline communication with both internal and external teams with platforms like Slack or even our own Contently, where you can manage deadlines, projects, and communications all in one location. How to adapt your goals during tough times. Listen to your public-facing teams. Are you asking questions? You should be!

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! On Tuesday, November 15, 2016, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Stephen Waddington

JUNE 12, 2018

In 2016 AMEC brought together academics, measurement experts, public relations practitioners and organisations to create an Integrated Evaluation Framework that would work across all integrated communications. The Framework shows how to implement Barcelona Principles 2.0,

Measurement 75

Measurement Government Education Conference 75