Shift Communications

DECEMBER 28, 2016

Want to see how to do this for your blog? Here’s how. Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer.

Technology 83

Technology Facebook Measurement Policies 83

Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? Learn how to build a brand journalism program with Cision’s free white paper! Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Katie Paine's Measurement Blog

MARCH 21, 2016

Please note: This piece originally appeared as a free article in the late March 2016 edition of The Measurement Advisor newsletter. The post How To Create Your Own Measurement Coding Book appeared first on Paine Publishing. If you cook, you’ve followed a recipe or two.

Measurement 40

Measurement How To Examples 40

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Katie Paine's Measurement Blog

APRIL 11, 2016

Please note: This piece originally appeared as a free article in the early April 2016 edition of The Measurement Advisor newsletter. The post How To Prepare for, Respond to, and Measure a Crisis appeared first on Paine Publishing. In the early days, I’d have to search really hard to find a juicy […].

Measurement 40

Measurement Crisis How To Writing 40

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Measurement Continues to Evolve. Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Katie Paine's Measurement Blog

AUGUST 8, 2016

(Please note: This piece originally appeared as a free article in the early August 2016 edition of The Measurement Advisor newsletter.) The two August issues of The Measurement Advisor provide all the tools and techniques you need to measure any event. The post Event Measurement: It’s Not Just One Big Party.

Measurement 40

Measurement How To Tools 40

Stuart Bruce

MAY 20, 2016

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. The GIFT 2016 report provides the basis for a call to action for accountants and regulators of the accounting profession to get to grips with this important issue. Intangible value drivers and value are not going away.

Reputation 94

Reputation Measurement Brand Branding 94

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Hugh Elliott (@HughSElliott) June 15, 2016. How Do Metrics Matter to You? Without the right metrics, you haven’t got good measurement.”.

Internal 120

Internal International Measurement Analytics 120

Katie Paine's Measurement Blog

AUGUST 8, 2016

(Please note: This piece originally appeared as a free article in the early August 2016 edition of The Measurement Advisor newsletter.) The post How to Evaluate Sponsorships appeared first on Paine Publishing. It’s human nature to want to connect in-person with favorite brands, celebrities, and artistic/like-minded […].

How To 40

How To Radio Measurement Video 40

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. Test & Measure.

Data 120

Data Conference Measurement Pitching 120

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. Growth PR = Business Indicators + Funnel Acceleration.

Measurement 56

Measurement Storytelling Data Technology 56

Waxing UnLyrical

JUNE 24, 2016

Despite the offline-online discordance, it was actually really fun, and those who participated live told me learned a ton about how to curate such an event. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure.

Measurement 42

Measurement Analysis Banking Internal 42

Katie Paine's Measurement Blog

MARCH 22, 2016

Please note: This piece originally appeared as a free article in the late March 2016 edition of The Measurement Advisor newsletter. The post How To Show Your Contribution to the Bottom Line appeared first on Paine Publishing. That’s right, I repeat… If you’re wondering “why not?”

How To 40

How To Measurement Company Communications 40

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

ZudePR

FEBRUARY 22, 2016

But how does this apply to me? You’re a family business owner wondering how to make sense of social media, blogging, and PR. How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. And measure. Mildly interesting, you think.

Social Media 75

Social Media SEO Media Local 75

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. How to Create and Manage an Influencer Marketing Program. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 17, 2016

They had a chance to catch up over cocktails at the AMEC International Summit on Measurement this week in London. Tina: This is my first AMEC conference and I’m thrilled there are almost 300 people here who want to talk about measurement. Why activate and measure without the up-front research? Michelle: It’s funny.

Data 120

Data Analysis Measurement Study 120

The Proactive Report

JULY 23, 2017

DemandGen Report – 2016 Content Preferences Survey ). CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Altimeter ). IMPROVE YOUR CONTENT STRATEGY. Your customers are reading this information online.

Strategy 149

Strategy SEO B2C Engineering 149

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. AMEC’s data showed that globally around 80% of measurement programmes contained an AVE as a metric.

Measurement 75

Measurement Government Education Conference 75

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

It’s worth noting that 83% could opt to take new, specific measures toward demonstrating “strong elements of good practice” in codifying ethical tenets. Providing examples of ethical challenges and how to address them. Including a declaration of principles or values at the beginning of the code.

Ethics 110

Ethics Industry Publicity Analysis 110

Barokas

JANUARY 19, 2018

While there’s no clear way to hack the algorithm there are measures you can take to boost your content higher up in your followers’ feeds. The post In the burdensome era of Facebook and Instagram algorithms, how to make your content visible appeared first on Barokas Public Relations. Use Appropriate Hashtags.

Instagram 84

Instagram Facebook How To Travel 84

Contently - Strategy

JUNE 25, 2020

. “And yet, the organization doesn’t know how to use it effectively.” Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it. Step 5: Measure what works and optimize for the next round of content creation.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Here’s how. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared.

Measurement 60

Measurement Tools Agency Blogging 60

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. PR planning for 2016? Measuring coverage success - Metrics on a mountain. How to share your best coverage on LinkedIn. Very cool.

eBook 120

eBook Google Tools Analytics 120

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. We must reinvent public relations.

Publicity 110

Publicity eBook Analysis Google 110

PR 20/20

OCTOBER 14, 2016

How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed. Google dominates search share volume , with around 63% of desktop share and a whopping 94% of mobile search share in July 2016.

SEO 40

SEO Content Marketing Strategy How To 40

Cision

SEPTEMBER 19, 2016

Twitter (@twitter) September 8, 2016. Businesses, however, are not yet allowed to participate on the platform (they are expected to be integrated into the platform by the end of 2016). Get started by downloading The 9-Step Guide to Measuring Social ROI. Accurately measure the ROI of your social efforts.

Skype 120

Skype Facebook Customer Service Google 120

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. In that sense, PR is the final marketing frontier. PR outlasts advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

Sword and the Script

FEBRUARY 18, 2017

It also merits pointing out, these are early measurements; perhaps the results improve with time. See these related posts: How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. How to Get the B2B Marketing Persona Right [UML]. 2) Measuring and proving ROI.

B2B 66

B2B Marketing Advertising Advertising 66

PRSay

AUGUST 25, 2017

We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Bureau of Labor Statistics figures for 2016 show that among “public relations and fundraising managers” — a subset under the “Management, professional, and related occupations” category — 10.3 How do we gain ground?

Measurement 106

Measurement Meeting Resources Creativity 106

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. 1) B2B to Invest 12.3% of Revenue in Marketing.

Marketing 60

Marketing Survey B2B Study 60