Deirdre Breakenridge

FEBRUARY 15, 2017

4. What characteristics do professionals look for in an interview candidate? Jess conceived the idea of Don’t Panic Mgmt based on a fortune cookie (and the Coldplay song of course). Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms.

Twitter 281

Twitter System Community Healthcare 281

ImPRessions - Crenshaw Communications

JULY 10, 2017

The best course is to be very judicious about where and how you pitch such news. In the beginning of a client-agency relationship, it pays to take the time to interview the CEO and other C-suite types. Experienced PR people can spot the attributes in a client’s backstory and size up their potential for such coverage.

Pitching 170

Pitching Media Product Launch Agency 170

Bianchi Biz Blog

FEBRUARY 12, 2024

Long story short, the battery level in the car I was driving plummeted way faster than I expected, but I wound up too far away from any charging stations to change course. A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. It’s another to go and live it.

Meeting 86

Meeting Report Transportation Automotive 86

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. My previous interviews with new professionals had suggested new practitioners were enacting more managerial type roles on social media, but I didn’t know if those findings were generalizable.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call my PR team.” Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. In an interview with PRWeek, the company likened it to a CRM for PR. Signal AI appointed Luca Grulla as CTO; according to Grulla’s LinkedIn profile he’s served as a fractional vice president of engineering at the company since 2016.

Technology 122

Technology Publicity Software Print 122

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds. How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email. How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Stephen Waddington

NOVEMBER 26, 2017

The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. It’s the advice that I gave Marcel when we first met in the summer of 2016. In my second and third year of the public relations course I was already quite proactive, but there was something missing.

Publicity 105

Publicity Media Writing Blogging 105

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. Also set up as many informational interviews and meetings as possible! So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

ReimaginePR

FEBRUARY 20, 2016

She took a photography course a few years back…”. Especially in 2016 when pretty much everyone who can hold a camera makes a Tumblr and an artsy Instagram account and calls themselves a photographer. Oh, and that’s a two-way street: while you’re interviewing them, they’re interviewing you. It’s just a picture.

Insurance 120

Insurance Insurance Transportation Hotels 120

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. A guest who thinks of their interview as a conversation.

Radio 89

Radio Instagram Pitching Interviews 89

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 70

Ethics Training Financial Survey 70

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. 2016 Global Copper Skillet Competition. Inspiring speakers who will provide you with powerful business insights.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Mark My Words

FEBRUARY 15, 2021

This reflected a new attitude towards her mental health issues which she opened about further as she appeared more and more in interviews. In April 2016 — a few months after winning GBBS — Nadiya Hussain was invited to bake the birthday cake for Queen Elizabeth’s 90th birthday celebration. “Does it cut?”

Television 60

Television Radio Travel Report 60

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 52

Ethics Training Financial Survey 52

PR Conversations

FEBRUARY 28, 2018

This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). They could also profile and interview academics and authors.

Training 65

Training Ethics Data Analysis 65

PR 20/20

JUNE 13, 2017

Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Over the course of this journey, we’ve learned there are three big things that marketers need to know as they get started with artificial intelligence.

Marketing 51

Marketing Technology Content Marketing Conference 51

PRSay

DECEMBER 7, 2016

The fruit of this labor was the launch of the updated 2016 Examination, which is the second step in a two-part Examination process. As for the 16 KSAs previously evaluated during the Panel Presentation, four were determined to be adequately covered by questions on the 2016 Examination, so they have been removed from the score card.

Analysis 60

Analysis Local Data Technology 60

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Of course, there are always exceptions, but by and large, these work awfully well. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1.

Media Relations 100

Media Relations Pitching Media Report 100

Norton's Notes

APRIL 15, 2016

I have had a busy few months already in 2016, the year has started well for the Prohibition team and I have been up and down the country in meetings with exciting brands advising on social media strategy. The interesting angle that is floating about in 2016 is social video, streaming and of course virtual reality.

Blogging 28

Blogging Training Consumer Interviews 28

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Let’s hear it for the ladies! Image: Al Jazerra English via Flickr, CC 2.0.

Internal 40

Internal International Case Study Web 40

Karen Freberg

NOVEMBER 26, 2017

This is one of the things I did in October 2016. I was working on a research project on social media professors and I was interviewing a great professor named Chris Wilson (teaches at BYU in PR and social media). Experience, along with knowledge, is the currency for effective groups. What are they looking for?

Community 49

Community Social Media Education Media 49

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” From the August 31, 2016 issue of Credit Union Times Magazine. Credit Union Crisis Planning Essential. By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR Conversations

JULY 5, 2016

A mix of first and second year students studying BA Public Relations at London College of Communication, University of the Arts London recently visited with Adrian Crookes, senior lecturer/course leader, who reports. Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). Acquiring new materials.

Publicity 40

Publicity Education Video Film 40

PR Conversations

JULY 5, 2016

A mix of first and second year students studying BA Public Relations at London College of Communication, University of the Arts London recently visited with Adrian Crookes, senior lecturer/course leader, who reports. Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). Acquiring new materials.

Publicity 40

Publicity Education Video Film 40

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding.

Agency 84

Agency Enterprise Technology Analytics 84

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. In the course of delivering a freezer to a couple in Dripping Springs, Texas, the driver from a Sears Hometown Store accidently ran over and killed the family dog. Meet Max Swisher.

Industry 60

Industry Storytelling Journalism Corporate 60

Flatiron Communications

JULY 5, 2022

Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions.

Conference 36

Conference Journalism Web Comparison 36

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Are professionals and business leaders featured in the certifications in interviews, case studies or lessons? There are so many out there to choose from ! Exam set up and preparation.

Social Media 72

Social Media Media Pinterest Education 72

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. Conduct quickie interviews. . Of course, all of the above ideas can end up looking like the same stuff you publish elsewhere if you don’t do it the Snapchat way. GE takes audiences into a volcano.

Storytelling 40

Storytelling Brand Branding Journalism 40

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Jennifer Spicer is a senior at Tulane University, taking courses at its campus in Biloxi, Mississippi.

Sports 0

Sports Leadership Internal International 0

Mindful Marketing

MARCH 7, 2016

I really miss Sunday lunch in a local gastro pub and of course the ease of traveling to other nearby countries. What is next for you in 2016?​. This week I am working on a few new business pitches for brands I would be very proud to work for. What do you miss about the UK? How is the field of PR different in the UK? How is it the same?

Communications 50

Communications Marketing Travel Pitching 50

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. Wishing you a safe and happy holiday season.

Writing 190

Writing Communications Marketing B2B 190

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time.

Pitching 43

Pitching Journalism Tools Agency 43