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Digital PR Challenges in 2016

The Proactive Report

The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. These are precisely the skills needed by marketing and PR pros in 2016 and beyond. Digital PR should be high on your list for 2016. REGISTER FOR THE FREE EMAIL COURSE. DOWNLOAD THE PDF.

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5 Reasons Email Is Key for Communication in 2016

Cision

What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016. Of course the downside is that the acquisition cost for an email subscriber is higher than a social fan. Email open rate and click-through remain high.

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SHIFT Archives: The Best of Q2 2016

Shift Communications

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Lisa Zanchi.

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7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]

Sword and the Script

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

Deirdre Breakenridge

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. The post How Will #PR & Marketing Pros Approach #Content in 2016? … Read more.

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Firefly braves the cold at Byte Night 2016

PR in High Definition

Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. We were all pretty uncomfortable but well wrapped and warm, thanks to a few last-minute sleeping bag purchases – and of course it was well worth it for such a worthy cause.

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The Golden Rule of Persuasion

Doctor Spin

PR Resource: Free Persuasion PR Course “Since we cannot change reality, let us change the eyes which see reality.” — Nikos Kazantzakis Spin Academy | Online PR Courses Doctor Spin’s PR School: Free Persuasion PR Course Use this free Persuasion PR Course to elevate your public relations game with powerful insights.

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