Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. In the course of delivering a freezer to a couple in Dripping Springs, Texas, the driver from a Sears Hometown Store accidently ran over and killed the family dog. Meet Max Swisher. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time.

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Jennifer Spicer is a senior at Tulane University, taking courses at its campus in Biloxi, Mississippi.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Users.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 6a) June 6, 2016: DOJ Rules on PR Newswire.

Technology 12

Technology Software Company Marketing 12

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract.

B2B 60

B2B Infographics Interviews eBook 60

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2016

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. Here’s what PR people can learn – so far – from the 2016 election campaigns. Earned media beats paid advertising. As PR people we knew this, of course.

Policies 120

Policies Storytelling Data Advertising 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.

How To 48

How To Media Print Real Estate 48

ImPRessions - Crenshaw Communications

APRIL 10, 2023

The fridge video shows several cans of Karbach, a Houston-based craft brewer that has since 2016 been owned by — you guessed it — Anheuser Busch, Bud Light’s parent company. Gauging a boycott’s success depends on its goals, of course. . “That was easy,” he quips, as he shuts the fridge door.

Policies 170

Policies Community Video Brand 170

Mark My Words

MARCH 28, 2022

Brooklyn has enjoyed a few paydays to cover at least some of his own bills; in 2016 he landed a £100,000 advertising deal with Huawei to plug a smartphone and later modelled for the clothing company Pull&Bear, with the profoundly meaningless campaign slogan “Jump barriers and be in the right place”. A year later his £16.99

Meeting 60

Meeting Fashion Instagram Financial 60

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. — Kevin C Hartman (@KevinCHartman) July 14, 2016. But shouldn’t advertising be aiming at this as well? Somewhere along the line, we put a firewall between traditional PR and traditional advertising. Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Flatiron Communications

NOVEMBER 28, 2018

After six months of reporting for which five Times journalists interviewed more than 50 people in and outside of the company, it was clear that Facebook?—?and advertisers sound off: [link]. But rather than express contrition as industry watchers would expect, the company doubled down with sit-down TV interviews offered exclusively ?—?a

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

ImPRessions - Crenshaw Communications

MARCH 2, 2016

It’s absolutely staggering how little his campaign has had to spend in paid advertising, because he generates so much coverage in earned media through interviews and resulting social chatter. Now fast-forward to 2016. The real secret of Trump’s rise is the earned media coverage he’s able to generate.

Media 136

Media Conference Advertising Advertising 136