Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. As a huge fan of Hug Your Haters , this is definitely on my can’t-miss list. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. I definitely have more thoughts on the skills the social media pro of 2022 should have. Community management. However, I LOVE the concept they’re driving at here. They do need video and audio production skills. Strategic thinking.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. LinkedIn Live is definitely a trend that you will want to have on your radar for your 2020 strategy. Should I use LinkedIn Live?

LinkedIn 62

LinkedIn Video Social Media Film 62

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. click image for higher resolution).

Media 105

Media SEO Analytics Analysis 105

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Respond to Tweets: When members of your community talk to you, they want a response. And yes, even respond to the negative Tweets.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PR in High Definition

JULY 28, 2022

SEGA , a worldwide leader in interactive entertainment, is using real-time data to drive community activities, improve player experiences, and offer more personalised interactions. first energy transition progress report , published in April 2022, the company has already cut total emissions by 16% since 2016.

Analytics 62

Analytics Data Energy Sports 62

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

The Stalwart Blog

MARCH 29, 2017

Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 Teams will start to experience a greater percentage of “fair weather fans” and losing teams will feel a definite strain on their bottom line.

Brand 60

Brand Branding Television Measurement 60

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Melissa Agnes

APRIL 26, 2016

Before we aim to answer this question, let’s first define what I mean by “going on the offensive” If you Google “ offense ,” the definition Google provides you with is: “the action of attacking” This is a good way to define what I mean by an offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Karen Freberg

DECEMBER 11, 2017

This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. How would you categorize your voice and presence in the community? It’s like professional networking – you want to align yourself with others that fit your personal brand and community. Understand your personal brand.

Education 41

Education Energy Community Brand 41

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. We’re looking for someone with a definite interest in all things social media and PR. Coordinating PR programmes to support clients’ business objectives.

Agency 48

Agency Crisis Management Fashion Social Media 48

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. I’m not implying that mass media outlets like the USA Today and New York Times are going to die–definitely not true.

Media Relations 60

Media Relations Media Newspapers Print 60

PR 20/20

APRIL 1, 2021

As a result, I lost some scholarships, almost lost the privilege to attend Ohio University (my parents were not pleased with my performance), and definitely lost confidence and direction. Private Slack community. Our roadmap is focused on three primary areas of community, education and technology. social media). Webinar library.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

JANUARY 29, 2016

So even though the snow started last Friday afternoon, it wasn’t until Saturday morning that we knew for sure that we were in for a corker ( definition here, #2 ). And it absolutely tickled me that my church – yes, church – sent out what has to be one of the most creative communications ever. Anyway…!

Creativity 40

Creativity Course Community Engineering 40

Waxing UnLyrical

DECEMBER 11, 2015

So far, I can tell you that Rebekah Iliff will definitely join as a guest. Please do save the date and join us for a #measurePR start to 2016! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: Christine Makhlouf via Unsplash, CC Zero.

Measurement 40

Measurement Analytics Google YouTube 40

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Our definitions about journalism have been evolving – content marketing by brands is becoming more important than ever.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

FEBRUARY 7, 2017

The firm says it surveyed 1,055 bloggers and published the report late in 2016. Yet the time investment is really challenging to prescribe definitively. There are also intangibles such as the seemingly unexplained behavior of a digital community.

B2B 60

B2B Blogging Data Survey 60

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Most B2B marketing organizations (66%) believe their content marketing is successful – and it’s trending up according to the 2016 State of Content Marketing report by Ascend2.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Maxim Behar

DECEMBER 20, 2022

Singer and Eurovision Finalist 2016. I love working with you and with M3 Communications Group, Inc. I’m sincerely happy for your success which you have definitely earned in the international professional arena. Senior Communications Manager, EIT Urban Mobility. This boosts the image of the Bulgarian business community.

Energy 52

Energy Groups Internal International 52

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. The best advice for content distribution on Twitter in 2016 comes from 2009. Want to know what new features Twitter will roll out in 2016?

Twitter 120

Twitter Brand Branding Customer Service 120

PR in High Definition

JANUARY 17, 2017

A lot of change was brewing in 2016, but 2017 will be a year of fruition as these developments start to pay off. 2017: A year of change. The UK has invested a significant amount in technology, and whilst sometimes these initiatives can be slow to pay off, the time is finally arriving.

Technology 48

Technology Automotive Retail Banking 48

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. So my Sliding Doors moment was signing up to AppSumo and reading Jesse Tevelow’s post.

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. In the run up to Rio 2016 it faced challenges with funding for the Games, the expulsion of the Russian team, and the death of an Iranian cyclist. FuturePRoof has become part of the lexicon of modern public relations.

Publicity 118

Publicity Corporate Reputation Community 118

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. A community of fans has value – they can serve other fans, but you have to quantify that support in $ terms. Engagement” is still a very fuzzy metric that needs definition to be valid. Sales staff in retail outlets. How much did we save?

Measurement 100

Measurement Digital PR Tools Content Marketing 100

PRSay

AUGUST 11, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Froke said the 2016 Stylebook team had considered making the pronoun change, but because alternative proposals for gender-neutral pronouns existed, they felt more time was needed. Finding clarity.

Survey 113

Survey Writing Crisis Communications Community 113

Waxing UnLyrical

DECEMBER 12, 2016

We officially launched in September of 2016 at Content Marketing World. I’m the definition of a data nerd. Definitely, Thai food. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. I hate spin.

Film 40

Film Software Measurement Data 40

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. That includes women, people from another social class, people with disabilities, the LGBT community and people from other racial groups. 3 Unconscious bias has become an issue within organisations in 2018.

Training 80

Training Groups Industry Examples 80

Communications Conversations

AUGUST 1, 2019

For years, Ryan Pena was one of those people I definitely knew about, but never had a chance to meet. Start as a video meme app in 2016, it now has over 500 million users, acquired Musically for one billion dollars in 2018 and continues to set new records while taking a very different approach to video content.

Social Media 60

Social Media Media Video Meeting 60

PR Conversations

MAY 9, 2017

I also appreciate the sense of community. At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined. The diversity of knowledge and experience of my professional contacts (both through employment and association volunteer work) is impressive. They set examples I hope to follow.

Energy 53

Energy Measurement Internal International 53

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Anyway, Nasdaq acquired Marketwired in February 2016. 4) West Corporation rebrands as Intrado…but who was West?

Marketing 63

Marketing Pitching Corporate Tools 63

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And there’s actually not a lot of definitive research on the benefits of social engagement by CEOs. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. First, it could be that C-levels just aren’t convinced of social media’s advantages.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

JUNE 11, 2016

In effect, the champion organization for the commercialization of content marketing, and by extension blogging, has perhaps, unwittingly, also demonstrated why this trend for publishing, community-building and audience development is so important. Marketing Integration Still Reigns . Thought Leadership Isn’t A Content Strategy.

Blogging 60

Blogging Marketing SEO Content Marketing 60