Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? Blog posts in 2017 are taking longer to write and are longer in length. The firm says it surveyed 1,055 bloggers and published the report late in 2016. The caveat is that merely writing longer blog posts doesn’t necessarily mean better quality. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Karen Freberg

DECEMBER 11, 2017

This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. How would you categorize your voice and presence in the community? It’s like professional networking – you want to align yourself with others that fit your personal brand and community. Understand your personal brand.

Education 41

Education Energy Community Brand 41

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Demonstrate/develop excellent writing skills. Demonstrate/develop excellent writing skills. Drafting and editing press releases and articles.

Agency 48

Agency Crisis Management Fashion Social Media 48

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. 2 Doing the Research It was February 2016.

Writing 83

Writing Google Blogging Exercises 83

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” The reason?

Journalism 50

Journalism Report Enterprise Interviews 50

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. The best advice for content distribution on Twitter in 2016 comes from 2009. Want to know what new features Twitter will roll out in 2016?

Twitter 120

Twitter Brand Branding Customer Service 120

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PRSay

AUGUST 11, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. As PR practitioners, we’re called upon to be creative and clear in our writing, and to follow rules of spelling, punctuation, grammar and style. Finding clarity.

Survey 120

Survey Writing Crisis Communications Community 120

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I also appreciate the sense of community. What is your favourite occupation in PR? Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. That includes women, people from another social class, people with disabilities, the LGBT community and people from other racial groups. 3 Unconscious bias has become an issue within organisations in 2018. About Sarah Stimson.

Training 80

Training Groups Industry Examples 80

Communications Conversations

AUGUST 1, 2019

For years, Ryan Pena was one of those people I definitely knew about, but never had a chance to meet. Start as a video meme app in 2016, it now has over 500 million users, acquired Musically for one billion dollars in 2018 and continues to set new records while taking a very different approach to video content.

Social Media 60

Social Media Media Video Meeting 60

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Anyway, Nasdaq acquired Marketwired in February 2016. 4) West Corporation rebrands as Intrado…but who was West?

Marketing 63

Marketing Pitching Corporate Tools 63

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). While there remains a definite wealth gap, that filters into other areas and translates socially into a knowledge gap based on ongoing access to outlets (33).

Ethics 52

Ethics Communications Print Television 52