The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. and, of course, KPIs.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Waxing UnLyrical

DECEMBER 12, 2016

We officially launched in September of 2016 at Content Marketing World. I’m the definition of a data nerd. I see measurement as the beginning of the strategic process instead of the end (even when people put it in a cycle graph, they still make it look like an “end”… grrrr… ). I hate spin.

Film 40

Film Software Measurement Data 40

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I also appreciate the sense of community. At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined.

Energy 53

Energy Measurement Internal International 53

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. That includes women, people from another social class, people with disabilities, the LGBT community and people from other racial groups. 3 Unconscious bias has become an issue within organisations in 2018. About Sarah Stimson.

Training 80

Training Groups Industry Examples 80

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. While there remains a definite wealth gap, that filters into other areas and translates socially into a knowledge gap based on ongoing access to outlets (33). So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52