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Book Review: Organizational listening - The missing essential in public communication

Wadds Inc.

This book, by one of the public relations profession’s most renowned scholars Professor Dr Jim Macnamara, is an appeal to public relations leaders to put down the loudhailer and move from broadcast mode to listening mode, not just for professional effectiveness, but ultimately for the good of society.

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Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel.

Ethics 115
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.

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The Rise and Fall of the Pumpkin Spice Latte

Cision

2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. Incite social sharing internally by asking your team and organization to get involved. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry.

Analysis 318
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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 264
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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill. .

Publicity 150
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2016 – A Year in Traditional Media

Shift Communications

Finally, three months later, we got the interview on the books. cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

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