2016 Books Internal Technology 
Wadds Inc.
JULY 23, 2023
This book, by one of the public relations profession’s most renowned scholars Professor Dr Jim Macnamara, is an appeal to public relations leaders to put down the loudhailer and move from broadcast mode to listening mode, not just for professional effectiveness, but ultimately for the good of society.
Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.
PRSay
OCTOBER 24, 2018
Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. to $3.97) per share.
Deirdre Breakenridge
SEPTEMBER 26, 2016
Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill. .
Cision
MAY 16, 2017
Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. It’s the only way to stay ahead.
Stern + Associates
DECEMBER 19, 2022
Why do organizations spend so much money trying to get things done with technology but fail so often? By closing their own gaps in digital literacy, leaders can take control of their organization’s destiny without exposing internal strategy. According to Geoff Parker, the Charles E.
Shift Communications
DECEMBER 15, 2016
Finally, three months later, we got the interview on the books. We worked through technology glitches, changes in plans, changes in schedules and more in the home stretch, as this format was a first for both client and reporter. They were able to capture her special story and the memories her McDonald’s family had with her.
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