article thumbnail

PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

article thumbnail

4 Things PR Pros Should Do in 2016

Cision

We ’ re two weeks into 2016 so I can ’ t say “ Happy New Year, ” but it ’ s not too late to make resolutions. In 2016, make yourself the focus. Write a book. A book can become a major differentiator and solidify your position as a thought leader. It ’ s not as hard as you think to write a book or get it published.

Writing 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2016 Reading Challenge: Favorite Books + Lessons Learned

prTini

This time last year, I set a goal to read 24 books in 2016. You can see the full list of books I read this year below, but a few highlights: I love strong female leads. Four of the six biographies or autobiographies that I read were about women, and all 10 of the fiction books I read featured a strong, complex female character.

article thumbnail

Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel.

Ethics 102
article thumbnail

Planting Hope: A Journey From Prison to Purpose with Cheryl Armstrong

PR for Anyone

Her remarkable achievements include earning a Master’s Degree in Humanities, founding the Plant Your Energy organization dedicated to inspiring others in need, and authoring the empowering book, “Plant Your Energy: Face Your Demons and Transform Your Life.” After her release in March 2021, Cheryl wasted no time in bringing her vision to life.

Energy 130
article thumbnail

3 Things Triathlons Taught Me About Running My PR Business

PRSay

When I signed up for the New York City Triathlon in 2016, I felt out of my element. In my new book, “ From Couch Potato to Endurance Athlete – A Portrait of a Non-Athletic Triathlete ,” I bring together all the lessons I’ve learned, including how my business has evolved since I started running and participating in triathlons.

System 155
article thumbnail

From Crisis Point to Turning Point

Maxim Behar

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. The book is available on Amazon.com and BeharBooks.com.

Crisis 64