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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. Each episode provides a rich analysis of recent news and discussions on popular topics. The NewsWorthy . For Immediate Release. Women at Work.

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SHIFT Archives: The Best of Q2 2016

Shift Communications

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer.

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Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

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An analysis of the impact of AI on skills in PR

Stephen Waddington

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

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Expert Analysis: Cyber Attacks Are Happening Right Now. Is Your Organization Ready?

Stern + Associates

For example, when I was working in government in 2016 and the election interference happened, we never saw it coming. The post Expert Analysis: Cyber Attacks Are Happening Right Now. There are also the emerging threats that are not yet on the radar. We were focused on potential big infrastructure attacks and theft of information.

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Fake News: A Data-Driven Analysis

Shift Communications

Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. Vice President, Marketing Technology. What’s the impact of fake news? Is it as big a problem as people make it out to be?

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European Communication Monitor: a 15-year retrospective

Wadds Inc.

As someone who bridges management and public relations research and practice, my contribution was to provide a critical analysis of the project and comment on the relevance of its outcomes to practitioners. since 2016, [have] kept a very high position in our discussions," said Tench. Big data and algorithms.