Shift Communications

JANUARY 31, 2017

Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analysis 60

Analysis Data Facebook Training 60

Agility PR Solutions

JANUARY 7, 2020

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

Marketing 117

Marketing Analysis Journalism Internal 117

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

AUGUST 3, 2016

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. SU Social Commerce (@SocCommSU) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. measurePR. —

Report 40

Report Measurement Software Analytics 40

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

State of Ethics Codes in the PR Industry The London-based Institute of Business Ethics (IBE) released The State of Ethics Codes in the Public Relations Industry: A Global Analysis, including analyses of published ethics codes from 24 PR member associations based in a diverse range of nations and cultures on six continents worldwide.

Ethics 110

Ethics Industry Publicity Analysis 110

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement.

Measurement 40

Measurement Community Banking Advertising 40

Wadds Inc.

NOVEMBER 12, 2023

As someone who bridges management and public relations research and practice, my contribution was to provide a critical analysis of the project and comment on the relevance of its outcomes to practitioners. since 2016, [have] kept a very high position in our discussions," said Tench. Big data and algorithms.

Communications 105

Communications Big Data Leadership Data 105

Waxing UnLyrical

OCTOBER 28, 2016

In November, we’ll be talking about measuring engagement with a really great panel: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

JUNE 3, 2016

A5: #measurePR Impressions and audience analysis for the five-minute version. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations. #measurepr. A5 If you have a team with more time than money (ie, intern) an hr/day on Google News is pretty comprehensive. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. measurePR #AMECSummit #measurepr.

Measurement 42

Measurement Analysis Banking Internal 42

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. News, features and analysis. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016.

Twitter 120

Twitter Fashion Television Travel 120

Doctor Spin

JANUARY 7, 2024

The Media Analysis To resolve the situation, we face two main challenges: Legacy news media must acknowledge the Media Minefield and return to reporting the balanced truth to the best of their journalistic abilities. Organisations navigate this terrain cautiously to avoid damaging their reputation and public image. Nature, 540, 9–9.

Interviews 59

Interviews Media eBook Journalism 59

Doctor Spin

JANUARY 4, 2024

No matter how professional my analysis of a current media issue is, I will suffer blowback from extremes, with no backing from the silent majority whatsoever. I could, of course, steer clear of the “false line,” but then it wouldn’t be a media analysis anymore. Source: Nature 1 Higgins, K. Post-truth: a guide for the perplexed.

eBook 52

eBook Analysis Engineering Social Media 52

Stephen Waddington

SEPTEMBER 29, 2017

Analysis published by #FuturePRoof suggests that the UK public relations profession needs to work harder to tackle diversity. PRCA data from 2016 suggest nine percent. 83,000 people work in public relations in the UK according to the PRCA 2016 Census. I’d urge you to read the #FuturePRoof essay for the full analysis.

Publicity 96

Publicity Analysis Data Industry 96

Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. The Truth” is the New Misinformation.

Reputation 78

Reputation Government Film Viral 78

Cision

OCTOBER 13, 2016

The Weeds is Vox.com’s policy podcast, and this election cycle it has been a valuable point of insight and analysis about important issues at play. When the news gets you down, let Nate Silver’s fact-based analysis calm your nerves. Find out now by reading Cision’s Top 100 2016 Election Journalists, Editors and Media Influencers !

Policies 120

Policies Analysis Television Survey 120

Agility PR Solutions

AUGUST 25, 2021

In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013. Almost a year later, Yahoo, yet again, announced that the data breach had affected three billion of its customers.

Communications 159

Communications Data Company Analysis 159

Cision

JUNE 17, 2016

Using analysis before campaign activation to help target messaging and content strategy to the right audiences isn’t hard or costly. They were all focused on media analysis. Loud applause and cheering ensues in the bar as the England team beats Wales in the Euro 2016 game 2-1.]. Michelle: I did. It’s becoming such a commodity.

Data 120

Data Analysis Measurement Study 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Beyond PR

AUGUST 31, 2016

The good news: This session by Vertical Measures CEO Arnie Kuenn will show you how to drastically increase your organic traffic with a Content Gap Analysis. The bad news: Most of us are missing a huge opportunity by not optimizing our already existing content. How to Use Customer Service and Community to Create Killer Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Cision

MARCH 24, 2016

Darren Rovell (@darrenrovell) March 19, 2016. bZwtAHtudW — Bleacher Report (@BleacherReport) March 23, 2016. LwDQVK44W6 — Cyclone Basketball (@CycloneMBB) March 20, 2016. Buddy Hield – Oklahoma ( Player of the Yea r 2015 and 2016, being noted for playing like accomplished players Steph Curry and Denzel Valentine).

Conference 120

Conference Interviews Social Media Software 120

Cision

APRIL 5, 2017

In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. A Harvard Business Review article conducted featured meta-analysis of social media and its impact on business.

Brand 252

Brand Branding YouTube Social Media 252

Shift Communications

OCTOBER 27, 2017

increase in Q3 growth from Q3 of 2016. Given recent movements from other networks to throttle either visibility or data, Twitter remains the sole major platform that exposes its data for analysis. While Twitter data has well-known, well-documented biases , it’s still far more open for analysis than other social networks.

Twitter 87

Twitter Social Media Media Analysis 87

Steve Barrett on PR

MAY 6, 2016

The 2016 PRWeek Global Agency Report is in the can and the largest survey of PR firms ever produced has thrown up some fascinating data, trends, and analysis.

Industry 63

Industry Analysis Survey Trends 63

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. billion in 2016 (Public Relations and Communications Association, 2016). A lack of professional standards and broad business experience are factors that limit its role. The situation from an organisational and management viewpoint is likely to be more even severe.

Publicity 167

Publicity Ethics Training Education 167

PR in High Definition

JULY 28, 2022

Shell is acting on data analysis to change its model and cut down emissions and, according to its? first energy transition progress report , published in April 2022, the company has already cut total emissions by 16% since 2016. An example of this is Shell.

Analytics 62

Analytics Data Energy Sports 62

Sword and the Script

APRIL 6, 2021

This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. The company said it provides “product classification, sentiment analysis, misinformation and toxicity identification, and trends representation. million in AI services in 2021.

Media 105

Media SEO Analytics Analysis 105

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Nicholson says NewsWhip’s crisis analysis report demonstrates that when it comes to employee strikes “there is some time to act before the public starts paying attention.”. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

NOVEMBER 5, 2021

Alarmed by the unhealthy state of the media ecosystem, she used her expertise in content analysis to create the original Media Bias Chart in 2016. And though brands have the power to reduce the scourge of misinformation and extreme polarization, you can be the key to unlocking that power. Illustration credit: skypicsstudio ].

Communications 176

Communications Journalism Advertising Advertising 176

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

Agility PR Solutions

MAY 27, 2019

It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. When they leave the newsroom, where are all these professionals be going? […].

Journalism 140

Journalism Data Report Media 140

Practical Law Construction

JULY 5, 2022

The parties’ dispute arose out of a contract entered into in December 2016 for a project for a mixed use development at Greenwich Creekside London. That is until Mrs Justice O’Farrell handed-down her judgment in Essential Living (Greenwich) Ltd v Elements (Europe) Ltd , which is the case I want to talk about this week. And finally.

Construction 123

Construction Analysis Course Examples 123

ISEBOX

JANUARY 26, 2017

In 2016, the average ransom demand was $679 (up from $294 in 2015). Popular Science called medical devices the biggest cyberattack threat of 2016. And you know things are serious when the FDA speaks, like they did via Final Guidance for Industry released December 28, 2016: Postmarket Management of Cybersecurity in Medical Devices.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70