PRSay

APRIL 4, 2018

A master’s degree tells prospective employers (and yourself) you have critical thinking skills; you understand the theories, principles and concepts that guide your field of endeavor; and you can face a problem, which includes picking among several “tools” available to you, implementing a solution and measuring its results.

Ethics 120

Ethics Study Measurement Government 120

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. Embracing customer journey analysis.

Publicity 110

Publicity eBook Analysis Google 110

ISEBOX

JANUARY 26, 2017

Infecting your technology with ransomware is among the foulest things a hacker can do. In 2016, the average ransom demand was $679 (up from $294 in 2015). Popular Science called medical devices the biggest cyberattack threat of 2016. They do awful things to organizations across every industry, not just pharmaceutical companies.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”. 1) Israeli vendor builds CRM tool for PR.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

APRIL 2, 2019

His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. The Role of Technology on the Legal Market. likes to say. As law firms patiently waited (prayed?)

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. sentiment analysis. For example, CrowdStrike has provided non-partisan forensic analysis on a certain email server that’s been wrapped up in controversial US politics.

Tools 83

Tools Comparison Media System 83

Mindful Marketing

JANUARY 14, 2016

Chobani ‘s CMO was recently quoted as saying that PR is becoming “increasingly vital” in an article by AdAge titled “ How Public Relations is Earning Its Place in 2016.” ” As PR becomes vital again, so too does better analysis of its ROI.

Agency 50

Agency Analysis Analytics Tools 50

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. billion in 2016 (Public Relations and Communications Association, 2016). To communicate effectively across a full range of platforms and technologies. Chartered status is typically recognised a measure of competence within a profession.

Publicity 72

Publicity Ethics Training Education 72

NewsWhip

JULY 21, 2020

Measuring the flight to quality. To conduct the analysis, we identified a set of 30 mainstream news sources. the highest in the history of our data (starting in January 2016). He earned a bachelor’s degree in mathematics from Michigan and a doctorate in computer science at the Massachusetts Institute of Technology.

System 78

System Facebook Twitter Software 78

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Sentiment analysis around this question suggests context matters. Read more: Habits, Capabilities and Peer Reviews of the Modern CMO.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

OCTOBER 5, 2016

The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. Sahana (@hellosahana) September 8, 2016. Always been a data nerd.

Measurement 77

Measurement Analysis Tools Agency 77

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Cision

SEPTEMBER 5, 2017

One of the most common reasons behind the failure of earned media strategy is the lack of analysis. However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Learn to Measure Success.

Strategy 244

Strategy How To Media Measurement 244

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR Conversations

NOVEMBER 27, 2015

Another standout was Ali , a 24-year-old, very curious, technology student who when I asked what he wanted to do in life, bluntly responded, “I want to be rich.” I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective.

Conference 40

Conference Hotels Internal International 40

Sword and the Script

DECEMBER 22, 2020

As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ).

Survey 177

Survey Marketing B2B Study 177

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. 2) Meltwater improves sentiment analysis. The challenge in sentiment analysis is classification.

Pitching 61

Pitching Analysis Report Video 61

Beyond PR

OCTOBER 25, 2017

Any dashboard analysis can be filtered in real-time by an unlimited number of custom fields, by region, by medium and all other filterable data points available. New weekly and daily analytics alerts help to ensure that teams stay informed and receive critical data, with unique views created in customizable, real-time analysis dashboards.

Communications 73

Communications Analytics Analysis Data 73

PR 20/20

OCTOBER 31, 2017

The following tactics featured (of which are nearly all free) will add value to your planning framework, year-over-year analysis and assessment, performance reporting, team brainstorming, integration with artificial intelligence, and more. After all, as the old proverb goes: “What gets measured gets managed.”. Technology utilization.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

JULY 9, 2019

An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets. An analysis of data shows the average email marketing click-through rate (CTR) ranges between 2.61% and 7.43% industries and markets but most marketers will see CTRs at about 2-3%.

Study 95

Study Marketing Data Analysis 95

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability. What do they do?

Marketing 63

Marketing Pitching Corporate Tools 63

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. That’s growth of seven percent since 2016 when it reached £12.9 Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Wadds Inc.

JULY 23, 2023

Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. The stakes could hardly be higher: the case for better organisational listening more than deserves a hearing.

Publicity 52

Publicity Communications Government Airlines 52

Sword and the Script

DECEMBER 12, 2017

The most interesting part about predictions is they are an intersection of analysis and aspiration. As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. And there are some real gems in that certain whitepaper from 2016. Susan Kostal | Stet.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Shift Communications

AUGUST 24, 2016

This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. Data analysis skills , starting with Excel skills and moving beyond to basic statistics for things like standard deviation, are not in the humanities/English major toolkit. The question is why?

Data 60

Data Marketing System Google 60

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. The influx of technology and the data it yields makes everyone a researcher. That’s precisely 2.34 billion people.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. 21) Consolidation of marketing automation technologies. “We

Social Media 93

Social Media Marketing Media Creativity 93

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. The influx of technology and the data it yields makes everyone a researcher. That’s precisely 2.34 billion people.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Marketing predictions. Time to focus on blocking and tackling.

Marketing 170

Marketing Employee Content Marketing Training 170

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. If data is communication fuel, analysis is the racecar that gives it purpose. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106