Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis?

Analysis 172

Analysis How To Tools Technology 172

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 142

Analysis Tools Software Ethics 142

PR in High Definition

SEPTEMBER 30, 2022

There has been a huge shift in technological advancement which has made it easier for athletes to optimise their performance and improve the experience for spectators at sporting events. Data driving football analysis and spectator engagement. The future of technology in sport. billion and expectations to reach US $40.2

Sports 62

Sports Technology Analysis Data 62

Agility PR Solutions

JULY 25, 2022

Today, technology buzzwords seem to get thrown around in team chats, emails, and even at the water cooler. The post Sentiment analysis: What it is and how it provides rich customer insight appeared first on Agility PR Solutions. There’s a good reason for that. These categories represent modern solutions for modern enterprises.

Analysis 85

Analysis Enterprise Technology Marketing 85

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. Evolution of Blockchain Technology.

Technology 88

Technology Publicity Banking Newspapers 88

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. The post 150+ Guest Posting Sites That Will Actually Build Traffic (Analysis) appeared first on BuzzStream. Check Domain Authority or Rating Third-party metrics like Domain Authority (DA) and Domain Rating (DR) are built as a proxy for Google’s Page Rank.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

Technology 167

Technology Publicity Software Pitching 167

Agility PR Solutions

AUGUST 13, 2023

On the heels of a tough year, B2B leaders across marketing and sales are reevaluating their approaches to better differentiate themselves and cushion their companies from the impact of a still shaky economy, according to new research from B2B-focused sales and marketing data analysis firm Demandbase, in partnership with B2B marketing news and trends (..)

B2B 78

B2B Internal International Technology 78

Agility PR Solutions

FEBRUARY 11, 2024

And as powerful technologies emerged in lockstep with this new focus, marketers found themselves overwhelmed with the digital takeaways their data analysis delivered.

B2C 176

B2C Strategy Retail Analysis 176

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 370

Consumer Publicity Media Analysis 370

NewsWhip

MAY 19, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Our analysis runs from May 15th of last year to May 14th of this year. Top technology content.

Technology 97

Technology Analysis Privacy Journalism 97

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. We all need top-quality analysis, insights and objective advice to do that. In that regard, the name is fitting.

Agency 353

Agency Communications Marketing Leadership 353

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Our analysis runs from May 15th of last year to May 14th of this year. Top technology content.

Technology 78

Technology Analysis Privacy Facebook 78

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. Analysis: A 19% difference is a pretty wide gap. Analysis: There’s been a real push in some circles of PR for brands to take a stand. 3) PR Technology is about Customer Experience. 1) A Difference in Communications Goals.

Technology 126

Technology Study Communications Survey 126

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. But for all the hype, there truly is no substitute for manual research and human analysis. Yet, many PR teams look for technology shortcuts. Journalists are very busy, so giving them relevant information is key to PR success.

Analysis 333

Analysis SEO Meeting Travel 333

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. B2B technology products tend to be complex. B2B technology products tend to be complex.

B2B 128

B2B Study Marketing Education 128

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! SimilarWeb. SCHEDULE A DEMO.

Analysis 74

Analysis Tools SEO Software 74

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. The post Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers appeared first on Bianchi PR. Companies Lag Europeans on ESG Reporting.

Automotive 97

Automotive Technology Communications Mobile 97

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Software Media Comparison 397

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . NEO analysis helps us understand where IFAW can truly stand out. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

“The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve. We believe that technology and creativity are not mutually exclusive; in fact, they can and should work together.”

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Richardson is a Boston College professor who offers a daily analysis of U.S. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more.

Analysis 156

Analysis B2B Interviews SEO 156

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. PESTLE analysis can serve as a similar measure of corporate reputation.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Absolutely no critical analysis is happening.

Technology 84

Technology Tools Social Media Trends 84

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296

Big Data Technology Data Energy 296

Onclusive

MARCH 29, 2022

In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe.

Measurement 370

Measurement How To Analysis Data 370

Agility PR Solutions

FEBRUARY 20, 2020

Technology is rapidly changing how everything in the world operates. The post PR and technology—how can you improve your work performance? For example, industries like manufacturing and marketing, which are some of the biggest beneficiaries of tech advances, have seen automation become a central part of their operations. So, […].

Technology 85

Technology Resources Examples Industry 85

Agility PR Solutions

DECEMBER 8, 2019

The rapid pace of technology development has definitely ushered a new age when it comes to business. More exciting new technologies have been invented in the past half-century than in the past two millennia! The post Emerging technologies that will transform digital marketing in 2020 appeared first on Agility PR Solutions.

Technology 78

Technology Marketing Analysis Trends 78

Shift Communications

DECEMBER 12, 2016

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool. Vice President, Marketing Technology. Should we reject it entirely? Are there conditions which might make it true?

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Bianchi Biz Blog

APRIL 3, 2024

The Leadership Summit – Taking place on the expo floor, the Leadership Summit portion of WCX features industry executives participating in a series of roundtable discussions focusing on the intersection of technology and business. of Energy, the U.S. Dept of Transportation and more.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Trend Identification Trend analysis can help us to understand and decode consumer preferences and behaviours and organisations who are actively engaging with trend identification are able to optimise campaigns and boost ROI.

Social Media 62

Social Media Trends Analysis Media 62

Stern + Associates

AUGUST 8, 2022

The post Expert Analysis: Cyber Attacks Are Happening Right Now. Stern connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world. Is Your Organization Ready? appeared first on Stern Strategy Group.

Analysis 62

Analysis Government System Policies 62