Wadds Inc.

JULY 23, 2023

Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. And without proper listening, he says, are we public relations professionals all just shouting into the void?

Publicity 52

Publicity Communications Government Airlines 52

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. The Truth” is the New Misinformation.

Reputation 78

Reputation Government Film Viral 78

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. Community member Christine Perkett offered this insight: A4) also not showing how strategy will change as a result of analysis. Mistake: Not tying your comms goals to higher level business objectives.

Measurement 42

Measurement Analysis Banking Internal 42

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. billion in 2016 (Public Relations and Communications Association, 2016). To facilitate relationships and build trust with internal and external stakeholders and communities. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

Cision

JUNE 17, 2016

They had a chance to catch up over cocktails at the AMEC International Summit on Measurement this week in London. Using analysis before campaign activation to help target messaging and content strategy to the right audiences isn’t hard or costly. They were all focused on media analysis. Michelle: It’s funny. Michelle: I did.

Data 120

Data Analysis Measurement Study 120

PR in High Definition

JULY 28, 2022

This has also helped to fuel a collaborative culture when it comes to data, with the company’s internal data teams working with teams from external game studios – pooling together ideas and solutions to drive innovation and create an ever-improving experience. Elsewhere, the energy industry is also reliant on data.

Analytics 62

Analytics Data Energy Sports 62

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. increase in Q3 growth from Q3 of 2016. Most influencer analysis still relies heavily on Twitter data.

Twitter 87

Twitter Social Media Media Analysis 87

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 That’s growth of seven percent since 2016 when it reached £12.9

Publicity 120

Publicity Analysis Measurement Tools 120

PRSay

NOVEMBER 5, 2021

You can help your clients avoid these issues in the first place by advising them to establish internal standards for the news and political content they support with their ad dollars, and ensure they execute their ad campaigns in congruence with these standards. Providing an opportunity to lead. Illustration credit: skypicsstudio ].

Communications 189

Communications Journalism Advertising Advertising 189

Cision

MAY 16, 2017

This growing device mesh leads Gartner’s list of strategic technology trends of 2016. Progression in semantic technologies like graph databases and other emerging data classification and information analysis techniques will bring meaning to this often chaotic deluge of information.

Hotels 198

Hotels Mobile Travel Automotive 198

Doctor Spin

DECEMBER 4, 2023

Organisations themselves could benefit from being vigilant against biases influencing various internal communications practices: Ignoring customer feedback. Selective data analysis. Source: The International Encyclopedia of Political Communication 9 Altheide, D. The International Encyclopedia of Political Communication, 1–6.

Media 52

Media eBook Viral Construction 52

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Gather actionable insights from data analysis and focus groups. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

NOVEMBER 2, 2016

For instance, the analysis uncovered baseball team followers are certified news junkies, with a greater likelihood than the average Twitter user to follow local, international and national news. You can read more about this analysis by downloading the free report Major League Insights into Baseball’s Social Media Fans.

Sports 120

Sports Social Media Analysis Journalism 120

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Sentiment/tone analysis.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

JUNE 30, 2016

But 2016 turned out differently. This year, despite a 38% increase in PR Lions award entries, just two “pure-play” PR agencies took home metal, making 2016 the most lackluster performance for PR shops since the category was created four years ago. There’s some value to the self-analysis.

Agency 120

Agency Creativity Advertising Advertising 120

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. billion in 2016 (Public Relations and Communications Association, 2016). To facilitate relationships and build trust with internal and external stakeholders and communities. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 72

Publicity Ethics Training Education 72

Stuart Bruce

MAY 20, 2016

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. The GIFT 2016 report provides the basis for a call to action for accountants and regulators of the accounting profession to get to grips with this important issue. Intangible value drivers and value are not going away.

Reputation 94

Reputation Measurement Brand Branding 94

Beyond PR

OCTOBER 25, 2017

Any dashboard analysis can be filtered in real-time by an unlimited number of custom fields, by region, by medium and all other filterable data points available. New weekly and daily analytics alerts help to ensure that teams stay informed and receive critical data, with unique views created in customizable, real-time analysis dashboards.

Communications 73

Communications Analytics Analysis Data 73

Sword and the Script

OCTOBER 1, 2019

The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. 2) Meltwater improves sentiment analysis. Accurate sentiment analysis through natural language processing (NLP) is really hard. Is that a positive story?

Pitching 61

Pitching Analysis Report Video 61

NewsWhip

AUGUST 18, 2020

This fits in with our observations that it is very rare for outright ‘fake news’ to go viral in 2020 in the same way as it did in 2016. The webinar closed with an analysis of how Kamala Harris’ VP announcement has been received by the media and the general public, including which narratives have emerged in liberal and conservative media. .

Web 78

Web Comparison Facebook Community 78

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). Pharma companies can turn these insights into actions, starting with their own internal conversations. But not by everyone, nor everywhere.

Company 120

Company Newspapers Transportation Measurement 120

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Several steps included (but weren’t limited to) creating a detailed market analysis, identifying buyer personas, pinpointing search engine optimized ideas, and automating reporting.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

MAY 18, 2016

If data is communication fuel, analysis is the racecar that gives it purpose. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Data Closes Deals. After all, no two audiences are the same.

Data 106

Data Meeting Measurement Guidelines 106

Business Wire

JANUARY 19, 2017

Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 164

Financial Video Consumer Data 164

PRSay

DECEMBER 7, 2016

The fruit of this labor was the launch of the updated 2016 Examination, which is the second step in a two-part Examination process. As for the 16 KSAs previously evaluated during the Panel Presentation, four were determined to be adequately covered by questions on the 2016 Examination, so they have been removed from the score card.

Analysis 60

Analysis Local Data Technology 60

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Rethinking internal and external comms. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”.

Marketing 168

Marketing Employee Content Marketing Training 168

PR 20/20

OCTOBER 31, 2017

The following tactics featured (of which are nearly all free) will add value to your planning framework, year-over-year analysis and assessment, performance reporting, team brainstorming, integration with artificial intelligence, and more. Likely because a full 12-month analysis is downright intimidating.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Shift Communications

AUGUST 24, 2016

This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. Data analysis skills , starting with Excel skills and moving beyond to basic statistics for things like standard deviation, are not in the humanities/English major toolkit. The question is why?

Data 60

Data Marketing System Google 60

Burrelles Fresh Ideas

MAY 9, 2023

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.” This isn’t new to us.

Measurement 40

Measurement Comparison Advertising Advertising 40

Maxim Behar

JANUARY 18, 2024

We only know that the cart goes where the GERB cart went in 2014, 2015, 2016. The processes are quite good, on top of everything, what's happening in Europe, there is not a single country in Europe that does not have a shaky boat, internal contradictions. Host: Thank you, gentlemen, for this analysis. Hristov: Hard question.

Government 59

Government Ethics Interviews Course 59

Contently - Strategy

APRIL 17, 2019

When you should scale depends on so many factors, like company size, content budget, team size, internal skills, and content maturity. However, when RBC first partnered with Contently in 2016, it made the smart decision to prove its content program on a small scale before ramping up to include other teams.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Sword and the Script

JUNE 4, 2016

and Pew Research that found: “Although shorter news content is far more prevalent than long-form, and therefore draws more total traffic, individual lengthy articles are accessed at nearly the same rate on mobile devices as short pieces, the analysis found. ResponsePoint (@responsept) June 1, 2016. * * *. Did you know?

Crisis 60

Crisis Marketing Crisis Communications Content Marketing 60

Mark My Words

JULY 19, 2016

They had the backing of business leaders and the tacit support from international bodies such as the IMF. Pundits left and right bought into this analysis. The Conservatives had a clear economic message, supported by the business establishment. A vote for Labour was to risk the recovery. How wrong we were.

Banking 60

Banking Travel Analysis Engineering 60

Mindful Marketing

MARCH 12, 2021

She hadn’t watched any episodes because of their graphic sexual content—a good call that may be reason for future Mindful Marketing analysis. In analyzing 100 films released from 2016 to 2019, the study found that “films with diverse characters and authentic stories actually make more money at the box office.”

Film 74

Film Television Examples Analysis 74

Ethical Voices

MAY 8, 2023

International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. Are they allowing employees to use it internally in their communications with clients or otherwise? Milliken has made the list 17 times.

Ethics 70

Ethics Training Financial Survey 70