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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

However, today there are many internal and external influencers that affect how companies and brands are perceived. The post How to Manage Corporate Reputation with PESTLE Analysis appeared first on Onclusive.

Analysis 397
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PESTLE analysis: a new tool for your PR toolkit

Onclusive

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! What is PESTLE analysis? PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. Why use PESTLE analysis for PR. Social factors.

Analysis 370
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How a Global Non-Profit Uses Soundbite Analysis to Drive Success

Onclusive

The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits. The post How a Global Non-Profit Uses Soundbite Analysis to Drive Success appeared first on Onclusive.

Analysis 369
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 142
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The developing case for internal comms in management

Wadds Inc.

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. It used statistical and multivariate analysis to uncover patterns and relationships between answers.

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Striving for efficiency: B2B marketers turn to technology, shift internal priorities toward greater alignment and use of third-party data

Agility PR Solutions

On the heels of a tough year, B2B leaders across marketing and sales are reevaluating their approaches to better differentiate themselves and cushion their companies from the impact of a still shaky economy, according to new research from B2B-focused sales and marketing data analysis firm Demandbase, in partnership with B2B marketing news and trends (..)

B2B 78
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How to navigate PR during times of strained international relations 

Agility PR Solutions

Over the past two years, we have lived through a number of unprecedented, international crises. The post How to navigate PR during times of strained international relations appeared first on Agility PR Solutions. As a result, businesses and the global economy have gone through some bumpy patches, to say the least.

Internal 155