Norton's Notes

APRIL 12, 2017

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Yes you read that correctly 29% – that means that video is almost a third of all online advertising spend and who is surprised?

Advertising 34

Advertising Advertising Video Film 34

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

ISEBOX

OCTOBER 19, 2016

YouTube: 1 billion. And that’s just the Top 3, as of October 1, 2016. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. Twitter: 310 million. You know you’ve got the money: Pharma spent $5.4

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Communications Conversations

JULY 6, 2018

One recent survey showed that in 2016, 29% of respondents were interested in long-form (20+ minutes) video content. So far, many brands are merely repurposing video content from other content channels (Facebook, YouTube, Instagram Stories, etc.). We also know that the appetite for long-form video content is growing.

Social Media 87

Social Media Instagram Media Video 87

Cision

NOVEMBER 28, 2016

And all of these users are having to adjust to changes such as “Moments,” “Mute,” and increasing exposure to advertising and promotion. We do know that the actual number of tweets has decreased in 2016 from its 2014 peak. Conclusion.

Twitter 0

Twitter How To Social Media YouTube 0

MaccaPR

APRIL 20, 2016

Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. Sixty-seven percent of marketers will increase their Facebook marketing efforts in 2016. Let’s dive in!

Social Media 48

Social Media Trends Media Facebook 48

Communications Conversations

NOVEMBER 4, 2016

Influencers with 7M+ fans are getting up to $300,000 per post on YouTube. And the context is pretty simple–from an advertising/awareness POV, influencer marketing is in the ballpark cost-wise when stacked up against competing “ad products” (because really, that’s what influencer marketing is).

Writing 60

Writing Marketing YouTube Creativity 60

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. The ad itself has been viewed more than 63 million times on YouTube. Duracell is “Trusted Everywhere”.

Brand 49

Brand Branding YouTube Survey 49

Cision

JULY 11, 2016

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). What does this mean for interactivity of conference calls or presentations?

Sports 120

Sports Twitter Mobile Facebook 120

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. Not exactly a new development, but I feel like more PR people are being asked to do this in 2016 vs. 4-5 years ago.

Analytics 60

Analytics Instagram Mobile Employee 60

Cision

MAY 23, 2016

In 2016, the No. People have web video, YouTube, original programming on platforms like Netflix and Hulu, social media, increasingly sophisticated games and apps that are just as apt to consume our time as television… rather, they are far more likely to consume our time as television. In the 1980s, the No. Peer Groups.

Communications 206

Communications Television Transportation Study 206

wiredPRworks

APRIL 3, 2017

It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. Pinterest Offers Propel Ed Program for Advertisers. The program, Pinterest Propel, helps to teach, train and build campaigns alongside advertisers.

Social Media 49

Social Media Pinterest Media Instagram 49

Presspage

NOVEMBER 13, 2017

But there are some other important reasons as well: Trust Over 60% of people trust Google News more than they trust the news outlets contained in Google’s Index ( 2016 Edelman Trust Barometer ). You can increase your chances by including expert quotes and opinion, as long as it is not a business advertisement or a promotional piece.

Google 94

Google Guidelines SEO Engineering 94

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. The return on investment becomes questionable as organisations are faced within sky-high pay-to-play bills via Facebook, YouTube, apps, SEO and so forth. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Doctor Spin

APRIL 17, 2023

Host a podcast or YouTube series featuring interviews with industry experts. David should leverage the surprise element and not advertise his advantage beforehand. Host free webinars or workshops on a topic related to your industry. Offer free consultations or advice sessions to potential customers. Grand Central Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?

Pitching 43

Pitching Journalism Tools Agency 43

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? GB in size, Facebook has become a very important video hub as well (although in a less discoverable way than YouTube).

Facebook 48

Facebook Video Groups Creativity 48

Cision

JANUARY 11, 2016

In 2016, Twitter may make some changes that impact how marketers and communication professionals are able to use the platform. Twitter will allow a lot more characters (rumored March 2016). This is probably not the last ad change that you’ll see from Twitter in 2016. Conversational ads (and other ad products).

Twitter 72

Twitter Reddit Advertising Advertising 72

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

NOVEMBER 18, 2015

According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016. As the New Year draws closer, we can anticipate some of this year’s social video trends to carry over into 2016, including: 1. Online video explosion to continue well beyond 2016.

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

FEBRUARY 19, 2019

The report is as close to an admission as we’ve had from the government of the role of social media in influencing the Leave outcome of the 2016 Brexit referendum. The Leave campaign advertised on the side of a bus during the Brexit campaign. I’ve followed its work from the outset.

Facebook 68

Facebook Report Radio Sports 68

MaccaPR

JANUARY 11, 2016

advertising, PR and marketing managers are African-American? Please don't let your brand succumb to scandals in 2016 ; protect your image by reading this counsel from Minneapolis sports and entertainment attorney Lee Hutton and Los Angeles-based corporate security and personal protection expert Elijah Shaw. percent of U.S. Absolutely.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

MaccaPR

DECEMBER 19, 2016

We recommend that our clients advertise on at least one of their social channels to their target market. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0

Technology 115

Technology Big Data Video Data 115

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. LinkedIn was the most popular (94%) and most effective (66%) social media platform used for distribution, followed by Twitter (87%), Facebook (84%) and YouTube (74%). by Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. This is a cautionary tale: I’ve seen so many brands spend upwards of $10,000 – and tons of time – for a single professionally produced video that winds up with 57 views on YouTube. And they do this more than once.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. Some organizations do not gate recordings, which in that case best practice is to upload the recording to YouTube (or Vimeo, etc.)

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 190

Financial Reddit Advertising Advertising 190

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Even if 2016 weren’t unprecedented for its family-unfriendly content, it’s not a logical association. This has continued to work well for Kenneth Cole, who uses his advertising and social media to make provocative statements like the “Boots on the Ground” campaign at Fashion Week. The obvious reason was timing.

Publicity 120

Publicity Fashion Twitter Advertising 120

Shift Communications

MARCH 3, 2017

When collecting data, even though media may be your primary target, coverage is never a sure thing, so think about how else the resulting data might be used – company blogs, infographics, sales materials, social media posts, advertising, customer communications and more. Are the Conclusions Defensible?

Survey 60

Survey Data Google Web 60

Critical Mention

NOVEMBER 5, 2018

Over two centuries later in 2016, a record number of 137.5 The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. million Americans voted. Franklin D.

Policies 64

Policies Film Viral Exercises 64

Mark My Words

MARCH 28, 2022

Brooklyn has enjoyed a few paydays to cover at least some of his own bills; in 2016 he landed a £100,000 advertising deal with Huawei to plug a smartphone and later modelled for the clothing company Pull&Bear, with the profoundly meaningless campaign slogan “Jump barriers and be in the right place”. A year later his £16.99

Meeting 60

Meeting Fashion Instagram Financial 60

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. million views on YouTube), which shows her training for a match, propelled by the music in her Beats by Dre headphones. 4 - YouTube Can Be Your Brand’s Best Friend. million views on YouTube.

YouTube 118

YouTube Brand Branding Crisis 118

Cision

MAY 29, 2017

Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers.

How To 129

How To Content Marketing Engineering Advertising 129

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Peter Himler (@PeterHimler) January 13, 2016. . advertising).

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28